Explorer Overview

Flurry Analytics, available since 2008, has always been and remains the most widely adopted mobile app analytics tool in the industry.

Use Explorer as an ad hoc query tool to ask questions of your app data that are entirely unique to your app and get answers within seconds. In so doing, you can test and validate different hypotheses about in-app behavior on the fly.


Be sure to view the Explorer Quick Start Video and take a guided tour of Explorer that demonstrates some of Explorer’s features and capabilities.

Key Benefits

  • Product teams can track the conversion rates of users through a UI flow and compare those rates across various dimensions, like age, device type, or custom events.
  • Marketing teams can track and monitor the effectiveness of in-app promotions on different segments of users.
  • Marketing teams can also identify unique segments of users to target on new acquisition campaigns.

These product and marketing teams won’t need to write a single line of code or change their SDK implementation in any way to use this powerful, UI-based tool.

Next Steps

The documentation for Explorer is organized around the following tasks, as described in the table below.

Feature Task
Get Started Learn the basics of working with Explorer
Measures Build & execute queries for analysis of segments
Funnels Build & execute queries for analysis of funnels
Retention Build & execute queries for analysis of cohorts
FAQs Address issues and concerns working with Explorer

Learn More

Provide Feedback

The Flurry team is dedicated to providing you with the best possible support for developing your apps on the Flurry from Yahoo platform.

If you have a question or want to provide feedback, click the Provide Feedback button in the lower right corner of the UI and complete the feedback form that pops up in a window. We’d love to hear from you!