Third Party Attribution Integration

Flurry now supports the ingestion of the install attributions from AppsFlyer. This allows you to analyze your acquisition channels and campaigns within Flurry Analytics, including Retention, Funnels, new user metrics and audience analytics.

Attribution integration is set up using Flurry’s Device Data Ingestion (DDI) feature. To set up, you register a token with Appsflyer as outlined in this documentation.

Appsflyer Setup

For AppsFlyer, follow the steps below to register a Flurry DDI link within AppsFlyer.

  1. Open the Admin > Apps page within Flurry.

  2. Click the Pencil icon for the app you wish to setup.


  1. Click the Get DDI Link button.


  1. After the link appears, copy the token string in the URL.


Only copy the characters after the equal sign.


  1. Open the AppsFlyer portal, select the app to setup and navigate to the Integrated partners page.

  2. Select Flurry.

  3. Toggle the Activate Partner toggle.

  4. Paste the token string from step 4 into the token box.

  5. Save your changes.

You are Done! Data should start flowing into Flurry immediately.