What’s New

Release Sep-13-2019

Bug Fixes

SUPPORT-35232. Report Builder now filters data when correctly when you specify a creative custom ID in the Dimensions area on the left side of the page.

Release Sep-06-2019

Bug Fixes

SUPPORT-35301. DSP now supports the 792 x 1032, 900 x 1600, 1296 x 468, 480 x 640, 2236 x 1832, 864 x 2304, and 558 x 1928 px ad sizes.

SUPPORT-34821. In Report Builder, the Bid Shading Cost Savings metric now reports the cost savings correctly.

Release Aug-30-2019

Bug Fixes

SUPPORT-35140. Daily scheduled reports are now sending as expected.

SUPPORT-34719. Creatives now resolve to the correct landing page URL and users no longer see then “Landing Page Domain Mismatch” error message as a result.

Release Aug-23-2019

Bug Fixes

SUPPORT-35164. DSP no longer erroneously flags creatives for GDPR non-compliance.

SUPPORT-35036. DSP now supports the 1060 x 610 and 620 x 366 (Desktop), 325 x 508 (Mobile), and 325x204 (In-Feed) px ad sizes.

Release Aug-16-2019

Bug Fixes

SUPPORT-35072. Omniscope now correctly returns forecasts for the desktop video channel.

Release Aug-09-2019

Bug Fixes

SUPPORT-34773. You can now attach .gif creatives to a Verizon Media native line.

SUPPORT-34439. The forecaster label for Unique Users is now “Daily Unique Users” to more accurately represent the meaning of the unique user count.

SUPPORT-33977. Previously, users were experiencing issues targeting certain U.S. zip codes. This issue has been resolved an you can now target all U.S. zip codes.

SUPPORT-33730. Old custom creative IDs no longer show up in reporting.

Release Aug-02-2019

Bug Fixes

SUPPORT-34799. Though live preview has been working correctly, creative preview was previously showing creatives with text wrap issues. This issue has been resolved, and now the text wrap is working as expected in both creative preview and live preview.

SUPPORT-34594. Creative text no longer appears jumbled when the creative contains both left-to-right and right-to-left languages within the same creative description or title.

Release Jul-26-2019


Audit Log Data Export

You can now export a line’s audit log data to a CSV file, making it easier to track and compare changes to your lines.

See Overview Insights Audit Logs for details.

Contextual Targeting Updates

In line targeting, you can now use the Add More button to target and block different contextuals from the same vendor.


See Contextuals for details.

Bug Fixes

SUPPORT-34727. Cloning creatives at the line level now works as expected.

SUPPORT-34657. DSP no longer hangs when you edit targeting filters in Omniscope and then search on a location.

SUPPORT-34607. In scheduled reports, the date column is now the leftmost column, and the currency ID (internal numeric ID) column no longer appears when you output reports with the Advertiser Currency, Order Currency, or Seat Currency.

Release Jul-19-2019


Local Currency Support for Programmatic Guaranteed

Programmatic Guaranteed buys now supports all international currencies that are currently available in the DSP.

See Programmatic Guaranteed for information about programmatic guaranteed inventory.

Sticky Grid Headers and Loading Icon

All DSP list view pages now include “sticky” grid headers. You can now scroll down a list view page and still see the grid’s column header. As you scroll down the page, you will also see a “loading icon” that indicates there’s more content being loaded.

Bid Shading Cost Savings

You can now build a Report Builder report to track the amount of money you save from DSP bid shading on first-price auctions. Use the Bid Shading Cost Savings metric along with the Advertiser, Campaign, or Line dimension.

See Report Builder for information on building a Report Builder report, and Report Builder Metrics for information about the metrics you can use.

Bug Fixes

SUPPORT-34541. Updated one of the deal troubleshooting tool error messages from “Excluded due to non-VAST creative” (incorrect) to “Publisher does not accept VAST creatives” (correct).

SUPPORT-34398. Fixed an issue that was preventing lines from cloning. You can now clone lines without any issues.

SUPPORT-33874. You can now bulk upload batches of creatives that have click trackers from multiple vendors without issue.

SUPPORT-33431. The Line Insights tab spend numbers are no longer off by one day.

SUPPORT-33076. DSP now counts Native video impressions correctly.

Release Jul-12-2019

Bug Fixes

SUPPORT-34528. Fixed an issue with large bulk creative uploads using Excel. You can now consistently upload 100+ creatives using Excel.

Release Jul-05-2019

Bug Fixes

SUPPORT-34275. Fixed an issue with reporting frequency. Some users were experiencing weekly reports being emailed daily. This issue has been fixed and weekly scheduled reports are now being emailed weekly as expected.

Release Jun-28-2019

Bug Fixes

SUPPORT-34130. On the Bidding page, you see “N/A” in the Suggested Bid field if, due to supply constraints, a suggestion would impact less than 10% of the daily budget. DSP now includes an overlay explaining the “N/A” suggested bid.

SUPPORT-32888. Report Builder reports now output the correct Total Vendor Fee for lines with a non-U.S. currency.

Release Jun-21-2019

Bug Fixes

SUPPORT-34167. Fixed an issue with the audience scoring engine. Audiences that required two site visits within 30 days were scoring lower than usual. This issue has been resolved and audience scoring has returned to normal.

Release Jun-14-2019



Omniscope is a reporting tool that provides omnichannel insights about the programmatic ecosystem. See Omniscope for more details.

Bug Fixes

SUPPORT-34126. Native ads with an ad description of >150 characters now save correctly.

SUPPORT-33790. Fixed an issue with Moat video measureable impressions. The number of measureable impressions was temporarily lower than usual for some accounts, but Moat measureablity is now back to normal levels.

SUPPORT-33420. Line flight names and IDs are no longer missing in reporting.

Release Jun-07-2019

Bug Fixes

SUPPORT-34156. DSP now include the following new ad size: 1440 x 1024.

SUPPORT-32899. Fixed a back end issue that was causing Report Builder reports to fail when the report was set up using the Unique Viewers and Average Frequency metrics. This issue is fixed, and reports using the Unique Viewers and Average Frequency metrics now output data as expected.

Release May-31-2019

Bug Fixes

SUPPORT-34107. Online surveys now show the questions in the order you specify.

SUPPORT-33298. The Targeted Audience: Group A and Targeted Audience: Group B Report Builder dimensions now return the names of the audiences that were targeted in reports.

Release May-24-2019


Bulk Upload Creatives Using Excel

You can now bulk upload up to 10,000 third-party display and video creatives at a time to DSP using Excel.

For details, see Get Started with Creative Bulk Uploads.

Connected TV Targeting Improvements

DSP now includes the following improvements for connected TV (CTV) lines:

  • Report Builder now includes a “Channel Type” dimension that filters for CTV and Digital Out of Home (DOOH) lines. See Report Builder for details.
  • When you bulk import and export lines using Excel, the Excel sheet now includes a “Channel Type” column that you can use to filter for CTV and DOOH lines. See Bulk Uploads with Excel for details.
  • You can now use every category of bid multipliers (except Devices, as the only supported device type is Connected TV). See Bid Multipliers for details.
  • You can now target CTV makes and models in the Devices area of the Targeting page. See Targeting Technologies for details.


A few limitations apply. CTV lines only support VAST creatives, and IAB is the only vendor that supports CTV contextuals.


Budget Distributor for Campaigns and Packages

You can now set up DSP campaigns to automatically reallocate budget from underdelivering lines to other lines within the campaign that can fully deliver the budget by selecting the Select Auto Budget Allocation (BYOD) option.


The budget distributor only works for campaigns with a single schedule, not multi-schedule campaigns. See Single Schedule Campaigns for details.

At the package level, you can optionally enable the Budget Distributor to redirect budget from underperforming lines within the package to lines that are performing at 100%. To set up the budget distributor, select the Budget Distributor option when you create the package. See Create Packages for details.


For this feature to work for lines within a package, you need to set the Budget Distributor to Active when you set up the line. If you set the budget distributor to Inactive at the line level, the line opts out of the budget settings you configured at the package level. See Create Lines for details.

Bug Fixes

SUPPORT-33874. Bulk uploading third-party creatives with multiple vendors using Excel now works as expected.

SUPPORT-33558. DSP now provides a clear error message when you upload third-party video creatives with no ad height and width in the tag.

Release May-17-2019


App Install Conversion Tracking and CPI Goal Type

You can now set up lines with Cost Per (mobile app) Installation (CPI) goals. See Goals Overview for more details.

To track your installations, you’ll need to add a pixel with a conversion rule configured with the “App Url” rule type. See App URL Rules for more details.

You can report on conversions using Report Builder using the following dimensions: Line, Pixel ID, and Conversions. See Report Builder for more details.


Predictive Audiences Now Available in Spain

As demand for predictive audiences increases in the international market, DSP has now added Spain to the list of countries for which you can create predictive audiences. See Predictive Audiences for more details.

Bug Fixes

SUPPORT-33795. Users are no longer getting an “Aw Snap” error when they upload large creatives.

SUPPORT-33772 and SUPPORT-33739. When you run a report using the Report Builder Device Type dimension, the Device Type column now populates as expected.

SUPPORT-33480. Increased the accuracy of geofencing impressions in terms of number of impressions and proximity to the geofenced location.

Release May-10-2019


Mobile App List Discovery

DSP now includes lists of mobile apps or app categories you can use to create a mobile app list. Select from a wide range of DSP-curated app categories or individual app bundles (or packages).

See App and Site Lists for more details.

Bug Fixes

SUPPORT-33630. Deals no longer remain in the UI after the deal ends or is removed.

SUPPORT-33556. For lines that have opted out of the package-level budget distributor, the Lifetime Pacing and Filtered Pacing columns now show the pacing data correctly.

SUPPORT-33508. The DSP help center Filtered Pacing definition has been updated with a more accurate definition. See filtered pacing.

Release May-03-2019

Bug Fixes

SUPPORT-33369. Changed the forecaster “Unique Cookies” label to the more accurate term “Unique Clicks.”

Release Apr-26-2019

Bug Fixes

SUPPORT-32991. Where applicable, creative alert emails now correctly show creative names in traditional Chinese characters.

SUPPORT-32548. Fixed an issue with Report Builder. When you add an audience to a Report Builder template, the template now saves the audience as expected.

SUPPORT-32523. Bulk uploading a DoubleClick tag document now works as expected.

Release Apr-19-2019

Bug Fixes

SUPPORT-33096. Limiting reports to 10,000 results now functions correctly.

SUPPORT-33006. Ad spend on the Bulk Edit page now matches the ad spend in Report Builder.

SUPPORT-32620. Assigning creatives to lines is no longer slow.

SUPPORT-32395. For bulk import and export using Excel, all the lines are now exporting.

SUPPORT-32021. Improvements to the win rate for bidding.

SUPPORT-31924. DSP now uses the Total Budget for pacing rather than the Remaining Budget.

SUPPORT-30848. Removed friction for validating clickthrough and landing page URLs.

Release Apr-12-2019


Programmatic Guaranteed

You can now use the DSP Programmatic Guaranteed functionality to access premium, guaranteed Verizon Media owned and operated (O&O) and third-party inventory via the DSP UI.

For details, check out Programmatic Guaranteed.

Bug Fix

SUPPORT-32264. Fixed a caching issue that was causing bid multiplier updates for one line to show on other lines. For the lines that did not include bid modifiers, the bid modifiers did not function, but they appeared in the UI. This issue has been resolved and the bid multipliers you set only now only appear for the lines you apply them to.

Release Apr-05-2019

Bug Fixes

SUPPORT-32934. Native creative descriptions can be 20-150 characters long, but users were previously reporting “description length” errors even though the descriptions were within the allowable lengths. Native creatives are no longer failing to save with this erroneous description length error.

SUPPORT-32851. Secure creatives no longer being tagged as insecure.

SUPPORT-32179. The Planner no longer shows the incorrect eCPM for campaigns that forecast in Indian Rupes (INR).

Release Mar-29-2019


Line Targeting New UI

Line targeting has a new look and feel, including the following new features:

  • Navigation and page layout enhancements include a new three-panel design to view your targeting options at a glance, collapse and expand panels, and easily scroll through or jump to a targeting category.
  • Undo/Clear buttons make it easy to undo your unsaved changes, or clear the settings for a particular category.
  • New logical groupings make it easier to see the different targeting categories (Inventory, Users, Locations, and Technologies).
  • Audience targeting now includes advanced Boolean logic, wherein you can group your segments using AND, OR, and NOT functionality. For example: Group A AND Group B but NOT Group C where A, B and C are groups of segments.
  • For exchanges and deals, you can now quickly and easily browse through the list of deals grouped under the exchanges.
  • Location targeting is now grouped by level, so you can easily see the countries, states, cities and DMAs you are set up to target.
  • Connection Type targeting has been renamed Carriers and ISPs.
  • Devices and Carrier/ISP targeting is now categorized under Technology targeting.
  • App and Site List targeting is in the new Inventory targeting category. You can search for an app or site list by name, browse through an advertiser’s app and site lists, and export all the targeted app or site lists to a CSV file.
  • Contextuals appear under Inventory targeting. In addition to searching for a contextual, you can now also browse through an advertiser’s contextuals, and it’s easier to add and subtract contextuals from your targeting criteria.

For details on these features and more, check out Targeting Overview.

Creative Notifications

DSP now provides important hourly notifications about the status of your creatives. You can opt in to receive notifications if you are a Seat Ops user, or a Campaign Manager.


Notifications are not set up by default, but you can opt in to receive hourly notifications by email.

To opt in to creative notifications:

  • Seat Ops. If you have Seat Ops permissions, select the Opt in to receive Alerts & Notifications checkbox on the Edit User page. See Preferences for details.


If you have access to multiple seats, be sure to opt in to notifications for every seat.

  • Campaign Managers. If you are a Campaign Manager, DSP will send you notifications if your name is listed as a Campaign Manager on the campaign. See Campaign Managers for details.
  • Last Touch. DSP automatically sends a creative status email to the last user who modifies the creative content, regardless of whether that user is a campaign manager or not.

Notification filtering is not available. Verizon Media recommends that you set up filtering on your email client to route notifications to a folder so you don’t overload your inbox.


Updates to Sites Insights

The Sites Insights report now provides bid multiplier and targeting controls by domain or subdomain, and real-time forecasting.

For details, check out Sites Insights.

Bug Fixes

SUPPORT-32291. You can now target all New Zealand postal codes.

SUPPORT-30688. Fixed an issue with the Forecaster graph on the DSP Planner page showing a “Not enough data” error. The Forecaster is now working correctly and no longer inadvertently shows this error.

Release Mar-22-2019


TripleLift Creative Submission API

TripleLift Creative Audit is now available within the DSP. The TripleLift creative submission API vets and approves native display, video and Cinemagraph creatives in less than 24 hours after they are uploaded into the DSP. Given the rapid turnaround time, you can upload your creatives and have them reviewed before your flight starts.


Creatives that are rejected are blocked from serving to TripleLift supply, but you can update them and re-submit them to TripleLift for review. As creatives are waiting to be audited by TripleLift, they are eligible to serve.

Multiple Package Schedules

You can now create multiple schedules under a package. Use multiple schedules if you want to run packages and allocate ongoing budgets without creating new lines every time. Package schedules help you manage “evergreen” lines, which have a single strategy and multiple flight dates and budgets. Using multiple package schedules enables you to save time setting up and running such lines, while ensuring those packages continue to leverage historical insights/learnings (with the intent of driving greater performance).

See Create Packages for more details.

Bug Fixes

SUPPORT-32614. All supported exchanges now appear on the Bid Multipliers page.

SUPPORT-32490 and SUPPORT-32120. DSP no longer bases reporting on the system time zone and, instead, reports now adhere to the time zone set for the user in DSP.

Release Mar-15-2019


First Price Display Auction Type

On February 25, 2019, Yahoo Publisher moved all display advertising inventory to a first-price auction type for U.S. properties, excluding the Home page. This change is only for Yahoo display supply in desktop and mobile web environments.

For details, check out First Price Display Auction Type.

Improved POI Location Targeting

Verizon Media is now in partnership with SafeGraph to provide granular, GPS-powered location data coming from over 140M users in the DSP. This, combined with the new DSP POI retargeting algorithm that incorporates dwell times, polygons, and store hours, means accuracy down to 1 meter with 2-4 times the scale of the previous POI solution.

For details, check out Point of Interest Location Audiences.

IAS Publicis and GroupM viewability targeting

DSP now includes IAS Publicis and GroupM viewability targeting standards. You can opt in to IAS Publicis or GroupM targeting through the Vendor Store.

See Viewability for details on viewability targeting.

Updated Pixels Page

DSP no longer has a hierarchy between pixels and rules. Instead, all rules are displayed with their related pixel listed in a column. This change is meant to improve the performance (load time) of the Pixels page and related functionality. You can now get code more quickly for individual rules.

See Pixels Overview and Create and Manage Rules for more details.

Bug Fixes

SUPPORT-32441. On the Audiences page, browsing third-party audiences no longer results in your being redirected to the list of Verizon Media audiences.

SUPPORT-32290. Hosted creatives are now clickable on the line-level creative preview page.

Release Mar-08-2019

Bug Fixes

No bug fixes.

Release Mar-01-2019


Bulk Upload Bid Multipliers

You can now create and manage bid multipliers using DSP in combination with Excel.

See Bulk Uploads with Excel for details on bulk uploading bid multiplliers using Excel.

Bug Fixes

SUPPORT-32025. After bulk uploading a main, mobile, and logo image, uploading a 627 x 627 px creative now works as expected.

SUPPORT-31628. Fixed a date range issue that previously caused Campaign Report results to show different impression numbers than those appearing in the UI. Exported Campaign Report data is now the same as that in the Campaign Report UI.

SUPPORT-30417. You now see a clear error message if you attempt to create a purchase receipt audience with an estimated size of fewer than 1000 unique users. (DSP only creates purchase receipt audiences if the estimated audience size is greater than 1000 unique users).

Release Feb-22-2019


Programmatic Audio Available on All Seats

Previously, programmatic audio was only available for managed accounts on the GAN seat. Starting with the current release, programmatic audio is now available on all seats.

For details, check out Lines Overview and Set Up Programmatic Audio Creatives.

Bug Fixes

SUPPORT-32199. Creatives are now saving and updating as expected.

SUPPORT-32139. Previously, users encountered the error “Site URL cannot be empty string” when they tried to upload seat-level app and site lists on the GAN seat. You can now upload seat-level app and site lists on the GAN seat as expected.

SUPPORT-31989. Previously, users encountered the error “Oops! Something went wrong” when they tried to open a predictive segment for the first time. This error no longer occurs.

SUPPORT-31988. The audit log for display lines no longer shows the “custom_completion_threshold.” The custom completion threshold is relevant when the billing method is Cost Per Custom Completion (CPCC), which only applies to video lines.

Release Feb-15-2019


Programmatic Audio Enhancements

DSP now supports two new supply partners: TuneIn and A Million Ads.

  • TuneIn is a supply source for programmatic audio ads.
  • A Million Ads is the leading vendor for dynamic data-driven creatives, enabling brands to engage people with the right content at any given moment. A Million Ads makes this possible by combining technology with innovation in the creative process to deliver relevant and personalized digital audio ads on-the-fly.

For details, check out Lines Overview and Set Up Programmatic Audio Creatives.

Delivery Confidence Predictor

The DSP delivery confidence predictor considers the targeting criteria, bid, and flight details and provides a prediction (Likely, In Doubt, or At Risk) on DSP’s ability to deliver a line’s budget in full.

For details, check out Delivery Confidence.

Additional Bid Multiplier Parameters

The following additional bid multiplier parameters have been added to DSP:

  • Frequency Cap
  • Weather
  • Auction Type
  • Demographic
  • Location

For details, check out Bid Multipliers.

Bug Fixes

SUPPORT-31922. Bid multipliers now load correctly for Verizon Media native lines.

SUPPORT-31917. Fixed a programmatic filtering issue that was causing creatives to be banned on Microsoft AppNexus. Creatives are no longer being banned with the error:

AppNexus cannot accept creatives with a negative bitrate.

SUPPORT-31445. The date range on shareable campaign reports now reflect the selected date range.

SUPPORT-31077. Cloning a campaign no longer results in the error:

Cloning of campaign ‘<campaign name>’ failed: One of more errors in line.

Release Feb-08-2019

Bug Fixes

SUPPORT-31706. The currency used for packages is now the same as the campaign and advertiser currency.

SUPPORT-31603. You can now run reports with the Unique Viewers metric and the Targeted Audience dimension.

SUPPORT-31501. Copying targeting templates and applying them to lines now works correctly.

Release Feb-01-2019

Bug Fixes

No bug fixes.

Release Jan-25-2019


Ad Flight Schedules

You can now set up flight schedules with start and end dates by the hour for each ad assigned to a line.

For details, see Ad Flight Schedules.

Predictive Audiences Available for Singapore and New Zealand

You can now set up predictive audiences in Singapore and New Zealand.

Check out Predictive Audiences.

Inline Editing for packages

You can now edit packages directly on the Packages page.

For details, see Packages List View.

Bug Fixes

SUPPORT-31687. When you create a new standard display creative, you can now add a click tracking URL to the creative.

SUPPORT-31333. Previously, in the Bulk Import tool, if you entered an incorrect value in the Age or Gender column, DSP displayed the following error:


In the current release, the Bulk Import tool displays better error messages for incorrect age and gender-related values.

For details on the accepted values for bulk uploads, check out Bulk Upload Data.

SUPPORT-30379. Users with the Advertiser Manager role can now access the packages functionality.

Release Jan-18-2019

Bug Fixes

SUPPORT-31371. Fixed an issue that was causing the DSP to exceed frequency caps. This issue has been resolved, and DSP now respects all frequency cap settings.

SUPPORT-29887. Previously, scheduled reports would not send to email addresses that contained an apostrophe. In the current release, an apostrophe is allowed in the “local” part of the email address (the part that comes before the @ symbol) as long as the apostrophe is not the first character in the address.

SUPPORT-29407. On the Campaign Report, Demographics tab, DSP now correctly displays data for all the Comscore age buckets.

SUPPORT-28672. You can now send scheduled reports to users with “.international” email addresses.

Release Jan-11-2019

Bug Fixes

SUPPORT-31349. Fixed an issue with creating new native display lines. You can now create new native display lines as expected.

SUPPORT-31065. Creating a new creative with Moat trackers no longer results in a GDPR Indeterminate error.

Release Jan-04-2019


Bug Fixes

No bug fixes.

Release Dec-28-2018

Bug Fixes

SUPPORT-30737. In previous versions, predictive audiences were scoring, but the audience size was reflected in the UI as “0”. This issue has been fixed, and predictive audience sizes are now showing in the UI.

Release Dec-21-2018


CTV in Cross-Device Report

DSP now includes connected TV attribution in its cross-device report (in addition to desktop, phone, and tablet).

For more information, see Cross Device Report.

Campaign Breadcrumb

The campaign breadcrumb feature improves navigation in DSP. Advertisers can now switch between campaigns under the same advertiser through a drop-down menu. Previously, users had to traverse to the Advertisers grid view to access other campaigns under an advertiser.

For more information, check out Switch Campaigns.

POI Location Audience Enhancments

You can now create Canadian Point-of-Interest (POI) audiences. Additionally, the page for creating audiences now includes a Country drop-down list. When you create your POI audience, you can now select the country in which you’re targeting points of interest.

Check out Point of Interest Location Audiences.

Bug Fixes

No bug fixes.

Release Dec-14-2018


Native oCPM Pricing for CPA and CPC lines

Native lines now support oCPM pricing for CPA and CPC lines.

For details, check out the following help pages:

Support for Nielsen Display Lines

Previously, DSP only supported Nielsen demographic targeting verification for video lines. Starting with the current release, advertisers on a CPM contract can now select Nielsen demographic targeting verification for both video and display lines.

To use Nielsen demographic targeting verification for display lines, opt in to Nielsen Digital Ad Ratings (DAR) in the Measurement area of the Vendor Store.

For standard video lines, you only have to set the demographic targeting verification vendor once at the campaign level. Standard display lines require the demographic targeting verification vendor to be set at both the campaign and line level.

For information on setting the demographic targeting verification vendor at the line level, see basic-line-settings.

Deprecation of Pixel Targeting

Effective 12/12/2018, you can no longer target pixels from new and existing lines across all seats in the DSP. This will not interrupt the current pixel targeting setup for existing lines but users cannot target additional pixels or make changes to the previous pixel targeting setup after this date. They can only remove existing pixel targeting.

Targeting pixels at the line level was initially developed in a legacy version of the DSP as a workaround to target retargeting and conversion audiences. Using this type of targeting has limitations with respect to optimization, flexibility, and scale.

Users should start building retargeting or conversion audiences directly in the pixel rule workflow. For information, see Pixels Overview.

Lookalike Modeling for POI Location Audiences

After you create a POI location audience, you can now use lookalike modeling to expand your location audience.

For details, check out the following help pages:

Bug Fixes

SUPPORT-31105. Adding a Javascript tag pixel in the Tracking URL field on the New Creative page no longer results in the following erroneous error:

“Impression Tracking URL cannot contain spaces.”

SUPPORT-30488. Removed orange viewable impression line in Forecaster for lines that don’t have a viewability goal set.

Release Dec-07-2018


Support for Mobile Rewarded Ad Placements

Rewarded ads allow users to opt-in to watching, or otherwise consuming, ads in exchange for some kind of benefit (i.e. points, lives, virtual goods, or premium content).

For instructions on targeting rewarded ad placements, see the following help sections:

  • To target rewarded ad placements for a single line, see the single-line targeting instructions for Mobile Placement Types.
  • To bulk target rewarded ad placements, see the bulk-line targeting instructions for Mobile Placement Types.


Real-Time POI Location Targeting

U.S. advertisers can now target users across a broader list of POI chains via precise location targeting. For example:

  • A Broadway theater can show an ad promoting upcoming shows to users who are near any theater in New York City.
  • A retail store can run a back-to-school campaign targeting all students living near colleges or universities in California.

After you select a particular POI chain or category, you can restrict POI targeting to users in a particular city, state, or country. You can also select a radius of 100 meters, 200 meters, 500 meters, 1 mile, 2 miles, 5 miles or 10 miles around the POI chain or category.


If you select multiple chains or categories, DSP uses OR logic to target users near any of the selected POIs. If you combine POI location targeting with other targeting attributes, DSP uses AND logic to target users who are near the specified POI and meet other targeting criteria.

If you can’t find the POI chain you’re looking for, you can request it by asking your Verizon Media representative to add it to DSP.

For details see poi-targeting.

Advertiser and Package-Level Frequency Capping

DSP now includes two new frequency capping capabilities:

  • Advertiser Frequency allows advertisers to cap user exposures across all of the campaigns under an advertiser. See Advertisers.
  • Package Frequency allows advertisers to cap user exposures across all lines under a package. See Create Packages.

Bug Fixes

No bug fixes.

Release Nov-30-2018

Bug Fixes

SUPPORT-30788. Clicking the Preview button on the Line Properties page no longer results in the error: An Error has occured while sharing this creative. Please try again.

Release Nov-23-2018


Dashboard Level Pacing Charts and Measurements

You can now quickly monitor daily pacing progress and basic delivery stats for your campaigns on the Dashboard.


For details, check out Check Pacing from the Dashboard.

Bug Fixes

SUPPORT-30773. Previewing a hosted video creative no longer takes you to a blank page.

Release Nov-16-2018


Exclusive DSP Access to Native Marketplace

You can now access premium native inventory directly through DSP, enabling holistic planning and management of campaigns across Verizon Media inventory.

For details, check out Lines Overview.

Archiving Packages

In addition to campaigns and lines, advertisers can now archive packages.

For details, check out Archive Campaigns, Packages, or Lines.


Targetable Taxonomies

Targetable taxonomies drastically improve the workflow for targeting and reporting on audience segments. In previous DSP versions, you had to create composite audiences to be able to target individual segments. In the current version, you can now directly search and select all types of audience segments in line targeting. Moreover, you can narrow down your scope based on audience type, third-party data provider, and/or audience size.

Targetable taxonomies bring the following audience building, targeting, and reporting benefits:

  • On the line targeting page (Audiences section), you can search and add audience segments that were previously only available on the Audiences page.
  • You can filter and limit your search scope based on a minimum and maximum audience size, and the data source (Pixels, Composite, Lookalike Predictive, third party, etc.).
  • Under Third Party, you can search and choose a specific data provider as a filter.
  • You can report on the selected third-party segments’ performance by using the Targeted Audiences dimension in Report Builder.

For further details, see the following help pages:

Bug Fixes

SUPPORT-30538. Previously some lines with Grapeshot contextuals were not serving. This issue has been resolved, and lines with Grapeshot contetuals now serve normally.

SUPPORT-30431. The deal troubleshooting tool no longer shows bid requests when no bid requests were made.

SUPPORT-29671. When you click on a pixel, DSP no longer associates the pixel with a different advertiser.

Release Nov-09-2018


Pixels Updates

You can now create multiple pixels for a single advertiser, and create audience segments for your pixels. With pixel audiences, you can assign frequency and recency values, unlocking increased control for retargeting strategies.


Now that you can create audience segments within the Pixels workflow, Conversion Rule audiences have been deprecated. You can instead create retargeting audiences directly from your conversion rules in the rule workflow. All existing conversion audiences will continue to exist and can be found in the Lookalike, Composite, and Line Targeting workflows.

For more information on the enhancments to the Pixels workflow, see Pixels Overview.

Bug Fixes

SUPPORT-29975. Fixed an issue wherein projected spend was incorrectly low, causing lines to underspend. This issue has been fixed, and projected spend at the line level is now correct.


iOS 12.0 and 12.1 Device Targeting

Advertisers can now target the latest versions of iOS including 12.0 and 12.1. (Previously, the highest iOS version supported for device targeting was 11.0).

For more information, see Targeting Technologies.

Release Nov-02-2018


Deal Discovery

Deal Discovery gives advertisers an interface to identify curated public deals offered by multiple exchanges through the DSP. Advertisers can sort, group, and filter results of their deal search to identify just the inventory they’re looking for. Once identified, those deals can be activated to make them available in line targeting.

For more information, see Deal Discovery.

Line Breadcrumb

The line breadcrumb feature improves navigation in DSP. Advertisers can now switch between lines under the same campaign through a dropdown menu. Previously, users had to traverse to the line grid view to access other lines under a campaign.

For more information, see Switch Lines.

POI Audience Home/Work Extension

This new feature extends the benefits of POI retargeting to include people who either live or work close to the POI locations you select.

For more information, see Point of Interest Location Audiences.

Bug Fixes

SUPPORT-30303. Report Builder no longer reports the Advertiser Spend metric in US dollars if any of the following is something other than US dollars: campaign currency, advertiser currency, or seat currency.

Release Oct-26-2018


Native Cinemagraphic Creative Support

DSP now supports Cinemagraph, a new native creative format from TripleLift. This new native display creative format features a subtle GIF animation that adds flare to capture a viewer’s attention.


You can only traffic Cinemagraph ads on the TripleLift exchange.

To add a Cinemagraphic creative, create a native display creative and select the Cinemagraph option from the Ad Type drop-down list.


For full instructions, see Set Up Native Display Creatives.

Bug Fixes

SUPPORT-30244. The DSP Deal Troubleshooting tool now defaults to “Yesterday” instead of “30 Days.”

SUPPORT-30135. Scheduled reports no longer fail when the reports contain the Country dimension.

Release Oct-19-2018

Bug Fixes

SUPPORT-30235. The Creatives page now opens correctly.

SUPPORT-30203. Scheduled reports that include the Country dimension now launch when they are emailed.

SUPPORT-30081. Bulk upload of native display creatives now works correctly.

SUPPORT-29875. You can now bulk upload native videos where the .csv file contains videos in different ads without getting an “Aw, Snap” error.

SUPPORT-29732. You can now edit creative rotation percentages without losing the cursor in the process.

SUPPORT-29655. Searching for deals by name now works as expected.

Release Oct-12-2018


Programmatic Audio

Advertisers can now book programmatic audio lines as part of their campaigns, giving them access to users of Spotify, SoundCloud and more. Audio creatives include a sound component and an optional banner advertisement that can appear when appropriate. Audio lines can be included in the same campaign and share budget with other lines of different types. Reporting is also available on audio lines (using a subset of metrics from video metrics).

See Set Up Programmatic Audio Creatives for more information on setting up programmatic audio lines.

Bug Fixes

SUPPORT-30030. When you bulk upload line data using Excel, and the line data includes cost per completed view (CPCV) metrics, the metrics are no longer divided by 1000.

Release Oct-05-2018


Bulk Uploads with Excel

You can now create and manage up to 1000 new campaigns and lines per day using DSP in combination with Excel.

See Bulk Uploads with Excel for details on Excel campaign creation and management.


Moat Viewability Targeting

Advertisers can now target based on viewability based on data supplied by Moat.

See Targeting Inventory for more information on setting up viewability targeting.

Bug Fixes

SUPPORT-30020. The forecaster now shows the correct unique user count.

SUPPORT-29976. Previously, for newer video ads, only the audio was previewing in Chrome. This issue has been resolved and now both audio and video preview in Chrome.

SUPPORT-29888. External read-only scheduled reports now load as expected.

SUPPORT-29825. When you bulk upload native video creatives, the asset bar no longer covers the last few columns of the creatives table.

SUPPORT-29822. Updating and resubmitting creatives to AdX no longer fails with a “partial ban.”

SUPPORT-29552. Line flight names are now appearing correctly in Report Builder.

Release Sep-28-2018


Forecasting Improvements

Back end improvements to the DSP forecaster have scaled forecasting data by 20x, allowing for the following improvements:

  • Scale and Accuracy - 20x more data makes forecasting possible for even the most aggressively targeted lines.
  • Speed - You can now forcast new audiences in line targeting within 3-7 days instead of 28 days.


Campaign and Line Archival

If you have campaigns or lines that were created in error or are no longer relevant, you can now hide them from view.

See Archive Campaigns, Packages, or Lines for more information on campaign and line archival.

Inline Editing

You can now edit campaigns and lines directly on the Campaigns and Lines pages.

See the following:

Bug Fixes

SUPPORT-29815. Previously, some seats were getting the following error when applying weather condition targeting:

An error has occurred while loading weather conditions.

This error no longer occurs.

SUPPORT-29725. Previously, on the Targeting page, when you changed the audience targeting from Exclude to Include (or vice versa), the change did not stick. This issue has been resolved, and changing from Exclude to Include (or vice versa) now works as expected.

SUPPORT-29709. Fixed a Report Builder issue wherein the “Previous 7 days” filter only showed two days. The filter now works as expected and reports on all seven days.

SUPPORT-29515. Improved the error messaging for campaign packages. The error occurs when you select the Unlimited Budget option and Auto Allocation. This combination is not supported. The previous error message was not very informative: “An error occured while saving. Please try again.” The new error message reads “Package budget must be specified when using auto budget allocation.”

Release Sep-21-2018


Bring Your Own POI Data

Advertisers can now upload their own POI data to create a custom POI audiences. Business addresses can be added to the platform using a straightforward CSV template (available for download on the Audience > POI Location page).

See Point of Interest Location Audiences for more information about custom POI audiences.

Bug Fixes

SUPPORT-29724. DSP now supports the 1000 x 600 and 640 x 960 px ad sizes.

SUPPORT-29309. Native URL pixels are no longer automatically wrapped with <img src> tag.

SUPPORT-29293. The UI change log is no longer randomly showing old User IDs.

Release Sep-14-2018


New Date Range Filters for Report Builder

You can now filter your Report Builder reports by the following new date ranges:

  • Last 7 Days. Filters reports by seven full calendar days. When you select this option, the date range will exclude today.
  • Quarter to Date. Filters reports based on standard calendar quarters with start dates of January 1st, April 1st, July 1st, and October 1st. The end date is set to the day you run the report, so that scheduled reports always deliver data from the start of the quarter through the date you run the report.

See Report Builder for more information about Report Builder.

Bug Fixes

SUPPORT-29663. The Deal Troubleshooting tab now loads as expected.

SUPPORT-29540. You can now filter the Pixel Fires report with metrics.

SUPPORT-29340. Filtering a Report Builder report by hour no longer results in reports that skip over hours or report on hours ahead of the advertiser’s time zone.

SUPPORT-29225. The forecaster now loads as expected.

Release Sep-07-2018

Bug Fixes

SUPPORT-29358. DSP no longer displays the duplicate line name error if two lines with the same name are in different packages.

SUPPORT-29330. Videos are now audible in the Chrome browser.

SUPPORT-29256. Fixed an issue with pixel duplication.

SUPPORT-29234. Viewability changes were not appearing in Report Builder reports. This issue has been fixed, and reports now correctly capture viewability changes.

SUPPORT-29220. The forecaster no longer shows very low avails for exchange targeting.

Release Aug-31-2018


Vendor Store

Vendor Store is a seat-level interface where self-serve clients on a CPM contract can opt in to DSP-supported, third-party services for contextual targeting, inventory quality, and measurement.

For details, check out Vendor Store.


Point of Interest Targeting

Advertisers can now target based on user proximity to known locations for specified retail chains. Point of Interest (POI) targeting is done in real time, which means advertisers can target users when they are near one of their locations. Advertisers can:

  • Set a target radius of 100 meters, 200 meters, 500 meters, 1 mile, 2 miles, 5 miles, or 10 miles.
  • Target one or more chains on a given line. Multiple chain selections are “OR” condition.
  • Implement POI targeting with location based targeting (country, state, city, region) to restrict serving to locations within the specified geography.

See Targeting Locations for more information on setting up Point of Interest (POI) targeting.

DoubleVerify Viewability Targeting

Advertisers can now target based on viewability based on data supplied by DoubleVerify.

See Targeting Inventory for more information on setting up viewability targeting.

IAS Viewability Targeting

Advertisers can now target based on viewability based on data supplied by Integral Ad Science (IAS).

See Targeting Inventory for more information on setting up viewability targeting.

Bug Fixes

SUPPORT-29368. In Report Builder, total line spending now matches spending on the campaign level even if the currency is not USD.

SUPPORT-29366. Demographic targeting no longer reverts to the default demographic age groups when you update the targeting on a line.

SUPPORT-29364. Reporting on Taiwan dollars (TWD) now reflects the correct amounts in the TWD currency.

SUPPORT-29192. Improved the speed at which zip codes upload on the Targeting page.

SUPPORT-29185. Previewing creatives with Sizmek Quartile pixels no longer results in the pixels firing twice and being double counted.

SUPPORT-29025. Fixed a discrepancy between Moat and DSP viewability numbers.

Release Aug-24-2018

Bug Fixes

SUPPORT-29275. Previously, attempting to change a line’s billing method sometimes resulted in the confirmation message failing to go away after you clicked Okay, with no change to the billling method. This issue has been fixed, and you can now change the billing method with no issues.

SUPPORT-29267. DSP now supports the 1200 x 627 px ad size.

SUPPORT-29244. DSP now supports the 540 x 304 px ad size.

SUPPORT-29243. The DSP Deal Troubleshooting tool now shows a more accurate number of bid requests.

SUPPORT-28827. Switching between seats or advertisers no longer results in the word “FALSE” flashing where the seat or advertiser name should be.

SUPPORT-28772. The Composite Audiences page now loads as expected.

Release Aug-17-2018

Bug Fixes

SUPPORT-29202. Improved the performance for bulk uploading 2000+ creatives.

SUPPORT-29134. Starring and assigning campaigns was temporarily broken. It is now working again.

SUPPORT-29044. DSP no longer shows the “Oops! Something went wrong” error when you click the Bulk Line Editor button on the Lines page.

SUPPORT-28893. Bulk editing creatives no longer fails with the “You must fix all validation errors before you can proceed” error.

SUPPORT-28791. Total Budget numbers are now reflected in reports exported to Excel.

SUPPORT-28789. Creatives are no longer being inadvertently tagged with the “GDPR indeterminate” tag.

SUPPORT-28472. Unstarring campaigns now works correctly for users with the Ad Operations role.

Release Aug-10-2018

Bug Fixes

SUPPORT-29123. Fixed an issue with secure creatives (HTTPS) inadvertently being flagged as non-secure (HTTP). This issue has been fixed and secure creatives are no longer being flagged as HTTP.

SUPPORT-28993. Previously, when you searched for geotargeting locations on the Targeting page, users did not always find the city or DMA they were looking for because of a limit on the number of locations appearing in the search results. The current release increased the number of results to 2000 to mitigate this issue.

SUPPORT-28927. Fixed a back-end issue that caused erroneous creative bans. Creatives are no longer being erroneously banned for LOW QUALITY.

Release Aug-03-2018

Bug Fixes

SUPPORT-29021 and SUPPORT-29010. Resolved multiple issues with creatives not serving and displaying a “CreativeNotAudit” error. This issue has been resolved, and creatives previously impacted by the issue will now serve normally.

Release Jul-27-2018

Bug Fixes

SUPPORT-28757. When you click Cancel after changing the goal type on the Line Properties page, DSP no longer fails to cancel your change.

SUPPORT-28677. Fixed a back end issue related to GDPR compliance that re-submits creatives flagged only because they are awaiting approval.

SUPPORT-28584. When you save a line after setting the daily budget type to Specified Amount, the line no longer reverts back to the Auto Allocated setting.

SUPPORT-28349. For lines that target Rubicon deals, improved the way DSP passes creative landing page information to Rubicon.

Release Jul-20-2018



Advertisers can now group lines into packages that they can manage as a single entity. Packages represent an addition level of hierarchy between campaigns and lines, and share budget, flight dates, goalsand targeting (via targeting templates).

For more information see Create Packages.


Weather Targeting

Powered by Yahoo Weather API, Weather Targeting in DSP lets advertisers reach audiences based on the real-time or forecasted weather condition of the target location. Advertisers have the ability to choose different general weather conditions (Snowy, Rainy, Sunny, etc.), based on either real-time or forecasted data, and specific temperature ranges.

See /lines/targeting.html for more information on weather targeting.

Bug Fixes

SUPPORT-28878. DSP no longer displays the “Invalid creative id” error when you attempt to bulk upload third-party display creatives.

SUPPORT-28747. Bulk importing of geofencing address lists no longer fails.

SUPPORT-28743. Opening packages in a new tab no longer results in an error.

SUPPORT-28700. DSP now supports the 1920 x 480 and 720 x 480 px ad sizes.

SUPPORT-28638. You can now ad, remove, or edit bot avoidance targeting for a line as expected.

SUPPORT-28561. On the Line Properties page, you can now change a line’s billing price as expected.

SUPPORT-28493. Previously, DSP displayed the following error when you attempted to clone a line, even when the line settings were correct and the start date was not in the past:

“Daily budget type ID should be either 2 (specified amount) or 3 (auto allocated/remaining)” and “Line’s start date cannot be edited to a date in the past”

This issue has been fixed, and DSP no longer displays this error.

Release Jul-13-2018


Deal Troubleshooting

Deal Troubleshooting helps advertisers identify the cause of under-delivery of their deals. It provides transparency on why deals are either under-delivering or having no delivery at all so that they can troubleshoot and prevent line underdelivery in the DSP.

For more information, see Line Insights.

Report builder: new metrics

Four new metrics have been added to the Report Builder:

  • Very First Conversion - includes only the first conversion attributed to an event and ignores any subsequent conversions that map to the same event.
  • Unique Converters - the number of converters who are unique users.
  • Unique Click Through Converters - the number of click through convertsers who are unique user.
  • Unique View Through Converters - the number of view through converters who are unique users.

See Report Builder Metrics for a complete list of all metrics included in the Report Builder.

Bug Fixes

SUPPORT-28650 and SUPPORT-28645. Previously, the Composite Audience page failed with an “Oops! Something went wrong” error. This issue has been fixed, and the Composite Audience feature no longer shows that error.

SUPPORT-28590. Fixed an issue with delivery on video lines that target geofencing. This issue has been resolved, and video lines targeting geofencing are no longer experiencing a drop in delivery.

SUPPORT-28440. Exchanges targeted to be included are no longer inadvertently excluded.

SUPPORT-28436. Bulk uploading creatives from a .CSV file no longer fails.

Release Jul-06-2018


Mobile Vertical Video

DSP now supports the uploading of hosted vertical video creatives for mobile in-app and mobile web inventory. A vertical video is intended for viewing in portrait mode rather than the widescreen format normalized by cinema and television. Vertical video (also known as “portrait mode” video) comes in various shapes and sizes, but is generally a video with a 9:16 aspect ratio.

Advertisers have reported that vertical videos result in a greater number of conversions and better completion rates than horizontal videos.

The vertical video feature includes the transcoding of hosted vertical videos into appropriate mobile sizes and bitrates and third-party VAST and VPAID tags that contain vertical video media assets.

Previously, DSP transcoded vertical videos into horizontal videos with black bars on the sides. With this release, all the new vertical aspect ratio transcoded sizes have been added to the hosted creative upload functionality, optimizing the ad experience for vertical videos.

To use the vertical video feature, upload a hosted vertical file from the Upload tab or enter a url on the By URL tab. For details, check out Set Up Video Creatives.

When you upload a vertical video, the video previews vertically. For details, check out Preview Video Creatives.

Bug Fixes

SUPPORT-28559. Previously, when you saved changes to a line, DSP saved the changes correctly but sometimes displayed the following erroneous error message:

“An error has occurred while saving. Please try again.”

This issue has been resolved and DSP no longer displays this message.

SUPPORT-28448. Previously, bulk editing multiple hosted creatives resulted in the following error message:

“You must fix all validation errors before you can proceed.”

This issue has been resolved and DSP no longer displays this message.

SUPPORT-28418. The shareable preview feature previously worked well for native creatives when you chose the Tablet or Desktop option, but the image was whited out for Phone creatives. Native shareable preview now works as expected when you choose the Phone option.

Release Jun-29-2018


Verizon Media Audiences

Verizon Media Audiences is a new taxonomy of pre-configured audiences that combines a diverse set of signals across Verizon Media brands, Verizon Media platforms, and exclusive data from our mobile carrier partners. With this release, the first taxonomy section being overhauled is the Oath Interest Categories. Other sections will be migrated into Verizon Media Audiences in the coming quarters. Verizon Media Audiences’ initial release encompasses over 500 segments, divided into a number of popular and familiar categories. Key benefits of this integration include:

  • Scale and Accuracy - Verizon Media Audiences brings all of the key ingredients from Verizon, AOL, and Yahoo, and our carrier partners together.
  • Better Performance - Verizon Media Audiences taxonomy includes data from proven sources including Yahoo Mail, Verizon Media O&O, and carrier data. In aggregate, the average conversion rate for Verizon Media Audiences exceeds the average conversion rate across 3rd party data providers by 71%.
  • Easy to Use - Advertisers no longer need to cobble together compound audiences from AOL, Verizon, and Yahoo–Verizon Media Audiences are already blended.

Advertisers can access Verizon Media Audiences when building a Composite Audiences.

Bid Multipliers In-line Reporting

Users can now check additional performance metrics from within the Bid Multipliers tab. Previously, users had to obtain performance metrics from multiple screens before making optimizations using bid multipliers. With the in-line reporting support, users can now view the required performance metrics within the Bid Multipliers tab.

For more information, see Bid Multipliers.

Improved performance for oCPM Hard Goal Targets

Lines in DSP with oCPM goal type and hard goal targets now use improved algorithms adapted from AdLearn (part of the technology that previously powered the ONE by AOL DSP). Key benefits of the new technology include:

  • improved budget delivery for lines with CPC/CPA hard goals
  • improved ability to stay within the CPC/CPA hard goal limit

Changes include updates to the controller, prediction engine, and bidder; advertisers may see a performance lift on lines that have room for improvement.

Bug Fixes

SUPPORT-28443. Previously, bulk import of zip codes was limited to 1000 entries. You can now successfully bulk import 3000+ zip codes.

SUPPORT-28434. You can now save a line after changing its budget in Line Properties.

SUPPORT-28372. Fixed an issue with the creative Bulk Edit button. Previously, if you selected several creatives, the Bulk Edit button was grayed out. The Bulk Edit button now works as expected.

SUPPORT-28344. When you set up connected TV devices targeting, connected TV devices are being targeted as expected.

SUPPORT-28324. When you bulk edit lines, if you select the oCPM billing method without entering a profit margin %, the bulk edit will no longer save. This change was implemented to avoid the issue of users setting up profit margin billing with a 0% profit margin for multiple lines.

SUPPORT-28127. Fixed a creative domain issue. When you submit creatives, they no longer inadvertently display the following error:

Technical Error: Landing Page Domain Mismatch.

Release Jun-22-2018


Impression Budget Type for oCPM Lines

Advertisers can now set pacing by impressions for oCPM lines. When defining the Budget Type for the line, advertisers can specify either a dollar amount or a target number of impressions. After the overall budget is set (either in dollars or impressions), advertisers can manually set a daily target or choose to let the platform auto allocate.

For more information, see oCPM Pricing.

Bug Fixes

SUPPORT-28232. When you change a line’s budget from Specified Amount to Auto Allocated, the budget change no longer reverts back to Specified Amount.

Release Jun-15-2018


Connected TV Targeting

You can now target connected TV inventory from both display and video lines. On the Targeting page, under Devices, select the Connected TV device type.

To prevent under-delivery, Verizon Media recommends creating two lines for Connected TV targeting:

  • Connected TV device type targeting
  • Connected TV deal targeting

DSP is integrated with a number of supply sources for Connected TV including One Video, FreeWheel, SpotX, and Telaria. The majority of Connected TV supply runs through deal ids.

Connected TV requires mp4 VAST non-skippable ads.

For further information, check out devices on the Targeting help page.

You can report on impressions, spend, and completed views for Connected TV inventory by using the Device Type dimension in Report Builder.

For further information, check out Report Builder.

Report Builder: New Dimension

A new dimension, Auction Type, has been added to the Report Builder in DSP. Users can now generate reports that show campaign performance broken out by first price and second price auction types.

For more information, see the available Report Builder Dimensions.

Bug Fixes

SUPPORT-28176. When you change the goal mode from Hard to Soft (or vice versa), your change no longer reverts to the previous setting.

SUPPORT-28100. Report Builder no longer shows the currency code in the Total row when you select a (seat, advertiser, or campaign) currency other than US dollars.

SUPPORT-28027. Duplicate segments no longer appear on the Audiences page when you search for a segment to use in a composite audience.

SUPPORT-27310. You can now target additional mobile device makers on the Targeting page. When you target Devices, in the Mobile Make & Model section, you can now target the following mobile makes:

  • OPPO
  • Huawei
  • Xiaomi
  • Lenovo

SUPPORT-24868. Email list audiences no longer double count duplicate email addresses in determining the match rate.

Release Jun-08-2018


Stocks and Investments Audiences

You can now create and target Purchase Receipt audiences based on receipt of trade confirmation emails from investment brokerages.

For further information, check out Purchase Receipt Audiences.

Bug Fixes

SUPPORT-27983. On the Line Insights Overview page, the audit table no longer contains the message “enable_3p_demo.

SUPPORT-27782. Previously, during bulk uploading of zip codes, not all zip codes were uploading. In the current release, when you bulk upload zip codes, all the zip codes upload as expected.

Release Jun-01-2018

Bug Fixes

SUPPORT-27876. Display creatives are now bulk uploading and saving correctly.

SUPPORT-27292. You can now adjust campaign budget schedules when there are gaps in the schedules.

SUPPORT-26753. Fixed an issue with low delivery when Dailymotion video players are used.

Release May-25-2018

Bug Fixes

SUPPORT-27693. Copying a targeting template now works as expected.

SUPPORT-27633. The DSP reporting API now returns all target segment names in the Target Segment column.

Release May-18-2018

Bug Fixes

SUPPORT-27677. On the Build Predictive Audience page, the available rules now scroll correctly, the search field works as expected, and all conversion and retargeting rules associated with a seat appear in the Available Rules area.

SUPPORT-27621. Deleting scheduled reports no longer results in the error message: “Oops, something is wrong while deleting report.”

SUPPORT-27255. HTML5 creatives are no longer being rejected on AppNexus.

Release May-11-2018


Conversion Lag Report

DSP now supports conversion lag reporting. Conversion lag is the amount of time it takes (in days) from exposure (when a user sees or clicks an ad) to conversion (view-through or clickthrough).

There are two ways to track conversion lag: the Conversion Lag Report, and the Report Builder reporting options. Use these reporting tools as follows:

  • Use the Conversion Lag Report to see conversion lag for a single campaign or line.
  • Use the Report Builder tools to see conversion lag for one or many campaigns or lines.

For further information, check out Conversion Lag.

Bug Fixes

SUPPORT-27597. Targeting templates now save as expected.

SUPPORT-27585. Avails now displaying correctly in the Forecaster and in the Planner tool.

SUPPORT-27583. When you toggle Ad Choices on or off during a bulk upload, creatives now upload with the correct Ad Choices setting.

SUPPORT-27520. When you switch a line from impression-based budgeting to Taiwan Dollars, your changes now save correctly.

SUPPORT-27039. Improved serving for creatives with cache-busting macros.

SUPPORT-25318. Fixed the search functionality on the Dashboard.

Release May-04-2018

Bug Fixes

SUPPORT-27301. Clicking Save after toggling a line to the Active state no longer fails.

SUPPORT-27193. Saving changes on the Line Properties page no longer fails.

SUPPORT-27041. Previously, in the DSP API, including metric 117 (Total Data Fee–The fee charged for using Yahoo audience data) caused the output to include either an error, or a report that does not include data about the requested metric. This issue has been resolved, and including the Total Data Fee metric now works as expected.

SUPPORT-26316. Fixed a forecaster issue wherein lines with Phone make/model targeting that changed from Phone to Display targeting were forecasting zero avails. This issue has been resolved, and the forecaster is now working as expected.

SUPPORT-23451. The page for bulk editing native display lines no longer shows an option to set a viewability threshold (this threshold is only for video lines).

SUPPORT-18045. Resolved discrepancies between MOAT and DSP completion rate metrics.

Release Apr-27-2018


Interstitial Targeting

You can target mobile consumers using all mobile placement types (pre-roll, banner, interstitial, etc.) or only interstitial ad placements.

Interstitial ads are mobile placements that cover all or most of the user’s screen on an app. Typically, these ads are shown at natural transition points in the flow of the app. When an app shows an interstitial ad, the user has the choice to either tap on the ad and continue to its destination or close it and return to the app.

For further information, check out Mobile Placement Types.

Bug Fixes

SUPPORT-27373. Secure creatives are no longer tagged as non-secure.

SUPPORT-27216. Previously, uploading certain third-party video creatives resulted in one of the following errors:

  • No valid VAST document returned.
  • No ad format found

These third-party video creatives are now uploading correctly.

SUPPORT-27027. The Campaign Performance tab no longer omits the age bucket 45-54.

SUPPORT-26901. The DSP Creative Tester no longer marks secure creatives with SafeFrame logic as non-secure.

Release Apr-20-2018


Predictive Audiences

Advertisers can now create and target predictive audiences. Predictive audiences are extremely powerful predictors of a consumer action – online purchase, offline purchase, coupon download, and so forth. They are built using a “seed” of consumers who have taken the required action, and our model examines over 600 attributes within that seed. We then look for these attributes in other Verizon Media users to find additional consumers who are likely to take the same action in the near future.

Read more about Predictive Audiences.


Audience CPM Data Pricing

Audience Data CPM Pricing Model supports Verizon Media’s strategic decision to move DSP to a CPM pricing model for data charges. This feature allows you to see data CPM per audience for Composite Audiences and line targeting.

Audience Data CPM pricing is available to self-service seats whose billing contracts are set to the CPM pricing model. If Audience Data CPM pricing is enabled for your seat, you can build composite audiences with full visibility into the display and video CPM rates for the audience. The data costs are determined at a fixed CPM rate based on the data you select.

For more information, check out Audience Data CPM Pricing.

Bug Fixes

SUPPORT-27269. DSP now supports the 250 x 300, 670 x 250 and 768 x 1204 px ad sizes.

SUPPORT-27221. Previously, Report Builder displayed the following error when you ran a report after selecting a non-U.S. currency:

“Invalid dimensionTypeId or metricTypeId in limitSpec.”

Report Builder now builds reports including non-U.S. currencies as expected, and longer displays this error.

SUPPORT-27114. The DSP Creative Tester no longer erroneously flags certain secure creatives as non-secure.

SUPPORT-27047. Fixed an issue with campaign cloning. You can now clone campaigns with no issues.

SUPPORT-26950. Bulk uploading third-party Sizmek creatives no longer results in creatives being configured as un-secure by default.

SUPPORT-26558. Improved the chances that creatives will serve on AdX.

Release Apr-13-2018

Bug Fixes

SUPPORT-27208. Creatives are no longer getting banned tags with a “No valid media” error code.

SUPPORT-27176. All advertiser groups associated with your seat are now available when you create a new advertiser.

SUPPORT-27067. When you clear ZIP codes for ZIP code targeting, the old ZIP codes no longer remain.

SUPPORT-27028. The following Brazilian cities are now returned in geographical targeting results: Lauro de Freitas, Luís Eduardo Magalhães, and Sorriso.

SUPPORT-26813. Improved the creative bulk upload process. When you upload large batches of creatives in bulk, you now see a clear success message after the creatives are uploaded.

SUPPORT-26715. When you clear a seat-level site list, the old sites no longer remain.

SUPPORT-26529. Fixed an issue that was causing some creatives to be banned on the AdX and AppNexus exchanges due to landing page validation problems. This issue no longer occurs.

Release Apr-06-2018


Targeting Templates

Advertisers can now save targeting configurations as “templates” which can be applied to multiple lines across different campaigns under the advertiser. Selecting a template applies the targetings attributes saved for that configuration to the lines. This feature also lets users assign a default template which is inherited by all newly created lines created under that advertiser.

Read more about Targeting Templates.

Online Survey

The Online Survey is DSP’s proprietary survey solution that supports Control/Exposed and Poll surveys. The survey tool is an add on that you can request by contacting your Verizon Media representative.

For more information, check out Survey Results Tab.

Release Mar-30-2018


Campaign Performance Report

The Campaign Performance Report is a one-stop shop where you can gauge the health of your campaign in terms of delivery and performance over the last three months. Use the interactive charts to view impressions, delivery, top domains, creative performance, and more without having to switch over to the reporting tools outside of the campaign.

For details, check out Campaign Performance.


Purchase Receipt Audiences for Social Events

You can now set up purchase receipt audiences to target users who have received emails and invitations from social-planning websites. For example, users who recieved an invitation from Evite to a birthday party, Superbowl party, or wedding shower in the past 10 days.

For details, check out Purchase Receipt Audiences

Search Third-Party Segments by External ID

You can now search for a data provider’s external segment ID when you search for third-party segments in line-item targeting or audiences.

Check out the following help pages:

Bug Fixes

SUPPORT-26998. Native creative preview now consistently shows the correct image asset across all preview pages and devices. These pages include the Creative Preview, Creative Edit, and Live Preview pages for desktop, phone, and tablet.

SUPPORT-26908. When you bulk edit the targeting properties for multiple lines after setting up zip code targeting, you can now clear the imported zip codes. DSP now has a Clear link on the bulk Edit Location page’s Zip/Postal Codes targeting section.

SUPPORT-26806. When you set up geofencing targeting for a line in feet, DSP no longer changes the “Feet” setting to “Miles.”

SUPPORT-24615. Previously, on the Line Insights page, Sites tab, if you set a date range, the impression counts for the top domain showed as “Null.” This issue has been fixed, and setting a date range on the Sites line insight no longer results in null impression counts.

Release Mar-23-2018

Bug Fixes

SUPPORT-26666. Chinese character hotfix for purchase receipt product name. Purchase Receipt Audiences are supported for English language product names only, but this hotfix provides limited support for Chinese language product names as a workaround solution.


Unique User counts for Purchase Receipt audiences with Chinese language product names may be slightly inaccurate.

Release Mar-16-2018


Purchase Receipt Audience Enhancements

Purchase receipt audiences now include type ahead and audience size features.

Type Ahead When you create a new purchase receipt audience, you can use the type ahead feature to pinpoint exactly the types of users you want to include in your audience. To do so, use one of the following techniques:

  • Set up Equals matches to pick and choose individual audiences that contain the string you specify.
  • Set up Contains matches to choose all audiences that contain the string you specify.

Audience Size You can now get real-time unique user (UU) counts for purchase receipt audiences by clicking the size button. Make adjustments to your audience parameters and check the size so that you can target the exact number of users you want.


For details, check out Purchase Receipt Audiences.

Ad Choices for Video Creatives

The DSP now includes AdChoices support for video creatives. DSP will now default to serving an AdChoices icon on all video ads served across devices through the platform.

Check out the Ad Choices

Bug Fixes

SUPPORT-26576. Fixed an issue with the Forecaster related to zip code targeting. Previously, if zip codes were included in the targeting, the Forecaster showed the following error message:

Forecasting Engine is Not Available Right Now

The Forecaster no longer shows this error message when you target zip codes.

SUPPORT-26193. DSP has improved, in the back end, the handling of bracket characters within click tracking macros. This improvement reduces the number of errors that occur during creative set up.

SUPPORT-24937. The Lifetime Pacing figures on the Dashboard and Advertisers pages are now consistent.

SUPPORT-24900. On the Lines page list view, the CTR column now sorts correctly.

Release Mar-09-2018

Bug Fixes

SUPPORT-26669. Scheduled reports no longer fail with the error message: “Email server error. Try once more.”

SUPPORT-26654. DSP now supports the 728 x 300 px ad size.

SUPPORT-26481. App lists and site lists no longer count duplicates in their app and site list totals.

SUPPORT-26368. For native creatives, the 200 x 200 and 627 x 627 images are no longer failing to load.

SUPPORT-26291. Creatives are no longer erroneously banned due to “No valid media files.”

SUPPORT-25828. Fixed an issue with negative bid prices specific to the Adx exchange.

SUPPORT-24921. Fixed an issue with the Viewer Frequency Report. Previously, the points on the graph did not show the CTR%. This issue has been resolved and each point now shows the CTR%.

Release Mar-02-2018


Combined Country/State/DMA/City and ZIP Codes

For Location targeting, we have combined the Country/State/DMA/City group with the ZIP/Postal Codes group to enable users to target or negatively target values in these two groups simultaneously.

For details, check out Locations.

Bug Fixes

SUPPORT-26432. You can now add additional tracking URLs to hosted video creatives with no issues.

SUPPORT-26268. Some lines in Taiwan were stopping before the total budget was reached. This issue has been resolved.

SUPPORT-25793. Deals not in a seat no longer show delivery and spend in reports.

Release Feb-23-2018


Bid Multipliers

Bid at varying prices for select targeting attributes using bid multipliers. This feature minimizes the need to create multiple lines in order to optimize against different goals.

For details, check out Bid Multipliers.

In addition, two new metrics, Report Builder Metrics and Report Builder Metrics give advertisers greater transparency into their bid prices on a per line basis.

Bug Fixes

SUPPORT-26412. Fixed an issue with custom creative IDs. Previously, users reported getting the following error when they added a custom ID to a creative:

“An error has occurred while saving. Please try again.”

This is has been resolved, and the error no longer occurs.

SUPPORT-26343. Bulk editing contextual targeting for a series of lines now correctly displays the list of contextuals.

SUPPORT-26340. Lines with no end date are no longer marked as ended.

SUPPORT-26329, SUPPORT-26282, and SUPPORT-26268. Lines and campaigns are no longer stopping prematurely, before total budgets are reached.

SUPPORT-26259. Previously, on the Line Targeting page, it was easy to accidentally toggle exchange targeting on and off for all exchanges because the clickable portion of the Exchanges targeting area was too large. This issue has been resolved, so you can now set up line targeting without inadvertently turning exchange targeting on or off.

SUPPORT-24440. Fixed an intermittent issue with the Line Properties page. Previously, users would intermittently get the following error when they changed a line’s flight dates:

“Oops. Something went wrong.”

This is has been resolved, and the error no longer occurs.

Release Feb-16-2018

Bug Fixes

SUPPORT-26248. DSP now supports a maximum CPM value of up to 500 Danish krone (DKK).

SUPPORT-26178. Fixed an issue with seat-level site lists. Both blacklisting and whitelisting work as expected for seat-level lists.

SUPPORT-23574. Creative macro replacement now works correctly when you upload creatives in bulk.

Release Feb-09-2018

Bug Fixes

SUPPORT-26056. Native video lines are now consistently serving and targeting the correct inventory.

SUPPORT-25989. Removed some IAS in-app contextuals that were causing scale and line delivery issues from the UI.

Release Feb-02-2018

Bug Fixes

SUPPORT-26103. Fixed a back end creative issue that had been causing some creatives to fail because the Creative Tester did not send the correct landing page information to DSP. This issue no longer occurs.

SUPPORT-25780. Fixed a back end issue that was causing certain audience segments to be deactivated. This problem no longer occurs.

SUPPORT-25492. Hovering over a bid in the Bid Insights chart now shows the correct date.

SUPPORT-24651. Updating the completion rate threshold in the billing and bidding area of the Bulk Edit Lines page now works as expected.

SUPPORT-24405. You can now set or remove line viewability thresholds on the Bulk Edit Lines page.

Release Jan-26-2018

Bug Fixes

SUPPORT-25954. DSP now supports the 960 x 150, 900 x 750, 1440 x 960 and 960 x 1440 px ad sizes.

SUPPORT-25953. DSP now supports the 800 x 36 px ad size.

SUPPORT-25903. Native ad previews no longer incorrectly show the advertiser logo instead of the creative image.

SUPPORT-25850. Geographical targeting settings now save correctly.

SUPPORT-25815. Video creative preview no longer momentarily flashes a white box in the upper-left corner of a creative.

SUPPORT-25722. In the bulk line editor, adding an audience and then changing the line name no longer results in the error: “An error has occurred while saving. Please try again.”

SUPPORT-25659. JS creatives now preview correctly in Chrome.

SUPPORT-25971. In the bulk editor, setting an in-target threshold for demographic targeting now works as expected.

SUPPORT-16599. On the Sites page for a line, hovering over a bubble now correctly displays the site or subdomain name.

Release Jan-19-2018

Bug Fixes

SUPPORT-25782. When you set up a new creative, the Save and New button now works as expected.

SUPPORT-25545. When you clone a line and then add a pixel to the cloned line, your pixel is no longer duplicated or removed.

Release Jan-12-2018

Bug Fixes

SUPPORT-25740. When you create a conversion rule based on app installations, your conversion rule now saves as expected.

SUPPORT-25534. When you set up “connection types” targeting for a line, you can now target custom ISPs and mobile carriers with no issues.

SUPPORT-25203 and SUPPORT-24974. When you schedule a report to be delivered to recipients in the China zone (Asia/Shanghai), DSP longer sends the reports a day late.

SUPPORT-24982. The phrase “Skip Ad” now consistently appears in clearly-readable Chinese characters on skippable ads on Taiwanese news and video properties.

SUPPORT-24471. Clicking on an ad no longer opens two identical Chrome landing pages. This issue has been resolved, and only a single landing page now opens in Chrome when you click and ad.