Pixel Fires

The Pixel Fires report lets you track pixel fires for conversion pixels and retargeting pixels. You can report on a subset of advertisers and pixels, or all the advertisers and pixels in your seat. The Pixel Fires report outputs data for your selected reporting period (such as today, yesterday, last week, or last month).

About Pixel Parameters

Pixel parameters are custom variables that you can pass back to Yahoo when a pixel fires. The Pixel Fires report tracks pixel parameters and reports on them.

You set up pixel parameters by configuring DOT tag rules for pixels. For more specifics on DOT tags, check out Pixels Overview.

An example pixel parameter would track customer events. For example, Airline Advertiser X wants a more granular view of converters. Specifically, Airline Advertiser X wants to know each converter’s destination, and if they booked a one-way or round-trip ticket. To accomplish this, Airline Advertiser X places a pixel on the “Thank You” page that customers reach after completing a booking. The DOT tag contains two custom parameters: one to capture the destination, and one to capture whether the flight is a round trip.

After you set up the DOT rules, you report on them. For example, Airline Advertiser X can report on the destination and round trip parameters using the Pixel Parameter report. Specifically, Airline Advertiser X can check that their custom pixel parameters are capturing the data they need, and see what customer events occur the most frequently.


Run a Pixel Fires Report

Follow the steps in this section to run a pixel fires report.

  1. From the DSP Insights tab, select the Pixel Fires subtab.

  2. From the Date Range drop-down list, select a date range or enter a custom range.

  1. For each advertiser you want to report on, start typing the name of the advertiser you are working with, and then select the advertiser name from the dropdown list.

  2. From the Interval drop-down list, select an Interval (Cumulative, Hour, Day, Week, or Month) to determine how data is grouped for a given date or time range.


If you need help deciding, check out Report Intervals.

  1. From the Advertiser Group dropdown list, select an advertiser group, or select All to include data from all the advertisers in your seat in this report. For more information on advertiser groups, check out Advertiser Groups.

  2. For each pixel you want to report on, start typing the name or ID number for the pixel you want to include, and select the pixel name from the dropdown list.

  3. If you have set up DOT tags and want to track a custom pixel parameters, select the Pixel Parameter checkbox.

  4. Set up the metric filters for the report as follows:

    • Click the plus (+) sign next to Metrics.
    • Click in the Metric field and select the Pixel Fires metric from the drop-down list.
    • Select a condition operator and enter a value. For example, to show only pixels with greater than 10,000 fires during the reporting period, select the greater than sign (>), and enter 10,000 in the Value field.


    To remove a filter, click the minus sign (-) on the right.

  5. click Run Report.

  6. If the report is more than 500,000 rows, a warning message is displayed:


Change the date range or remove some dimensions and filters to reduce the size of the report.

The report output shows how many pixel fires occurred during the report window for the selected advertisers and pixels (conversion pixels and retargeting pixels). For conversion pixels, you see a checkmark in the Conversion Pixel column. Your report will look something like this: