Report Intervals

When you run a report, you have the option to choose an interval. The interval determines how data is grouped for a given date or time range.

How Report Intervals Work

The following table shows how the information is laid out for each interval:

Setting Report Output
Cumulative One row, where each column in the row shows data for the entire range. For example, for a two-week date range, a Cumulative report shows two weeks worth of impressions, clicks, and conversions in a single row.
Hour Twenty four rows–one for each hour of the day (00:00, 00:01…00:24). Each row in an Hour report shows data for a specific hour of the day across all the days in the range. For example, for a two-week date range, the 1:00 row in an Hour report shows 14 days worth of impressions, clicks, and conversions that occurred between 1:00 - 1:59 a.m.
Day The number of rows depends on the date range, and one row represents one calendar day. Each row in a Day report shows the data for a specific date. For example, for a two-week date range, each of the 14 rows shows one day’s worth of impressions, clicks, and conversions.
Day of Week Seven rows–one for each day of the week. Each row in a Day of Week report shows data for a specific weekday. For example, for a two-week date range, the Sunday row in a Day of Week report shows two days worth of impressions, clicks, and conversions that occurred on the two Sundays in the range.
Week The number of rows depends on the date range, and one row represents one calendar week. For example, for a two-week date range, each row in a Week report shows the impressions, clicks, and conversions for a specific week.
Month The number of rows depends on the date range, and one row represents one full or partial calendar month. For example, for a two-month date range, each row in a Month report shows the impressions, clicks, and conversions for that specific calendar month. If a 45-day date range spans three calendar months, you see three rows, where one row captures data for the days within that month.