Regional Policies

This page provides policy definitions and regional policy information.

Age Targeting

The ad promotes products or services restricted to audiences over a certain age. The ad is eligible to serve to certain age.

Country Policy
Default 21+
Australia 18+
Austria 21+
Belgium 18+
Brazil 18+
Canada 19+
France 18+
Germany 18+
Greece 18+
Hong Kong 18+
India 18+
Indonesia 18+
Ireland 18+
Italy 18+
LatAm 18+
Malyasia 18+
MENA 18+
New Zealand 18+
Phillipines 18+
Romania 18+
Saudi Arabia 18+
Singapore 21+
South Africa 18+
Spain 18+
Sweden 18+
Switzerland 18+
Taiwan 21+
Thailand 21+
United Kingdom 18+
United States 18+
Vietnam 18+

Alcohol

The following policy definitions apply to alcohol and alcohol branding:

  • Alcohol - The ad displays content related to the online sale of hard alcohol, beer, or wine; the ad will not serve to certain regions and underage users.
  • Alcohol Branding - The ad is promoting (not selling) alcoholic beverages or food containing alcohol through entertainment sites, sports sites, special events, lifestyle etc. The ad will not serve to restricted countries and users.
Country Alcohol Alcohol Branding
Default Banned Banned
Australia 18+ 18+
Austria Banned Banned
Belgium 18+ 18+
Brazil 18+ 18+
Canada 19+ 19+
France 18+ 18+
Germany 18+ 18+
Greece 18+ 18+
Hong Kong 18+ 18+
India Banned Banned
Indonesia 18+ 18+
Ireland 18+ 18+
Italy 18+ 18+
LatAm 18+ 18+
Malyasia 18+ 18+
MENA Banned Banned
New Zealand 18+ 18+
Phillipines 18+ 18+
Romania 18+ 18+
Saudi Arabia Banned Banned
Singapore 21+ 21+
South Africa 18+ 18+
Spain 18+ 18+
Sweden 25+ 25+
Switzerland 18+ 18+
Taiwan 21+ 21+
Thailand 21+ 21+
United Kingdom 18+ 18+
United States 21+ 21+
Vietnam 18+ 18+

Astrology

The ad promotes astrology, horoscopes or psychic products or services. The ad is restricted to certain countries.

Country Policy
Default Allowed
Australia Allowed
Austria Allowed
Belgium Allowed
Brazil Allowed
Canada Allowed
France Allowed
Germany Allowed
Greece Allowed
Hong Kong Allowed
India Banned
Indonesia Allowed
Ireland Allowed
Italy Allowed
LatAm Allowed
Malyasia Allowed
MENA Banned
New Zealand Allowed
Phillipines Allowed
Romania Allowed
Saudi Arabia Banned
Singapore Allowed
South Africa Allowed
Spain Allowed
Sweden Allowed
Switzerland Allowed
Taiwan Allowed
Thailand Allowed
United Kingdom Allowed
United States Allowed
Vietnam Allowed

Casinos and Lotteries

The following policy definitions apply to casinos and lotteries:

  • Casinos - The ad or landing page URL offers an opportunity to make bets or wagers to win prizes or money online. The ad is restricted to certain countries and users.
  • Lotteries - The ad promotes lotteries. Lottery ads are highly regulated. Policy restricts serving ads to certain countries.
Country Casinos Lotteries
Default Banned Banned
Australia 18+ 18+
Austria Banned 18+
Belgium 18+ 18+
Brazil 18+ 18+
Canada 19+ 18+
France 18+ 18+
Germany 18+ 18+
Greece 18+ 18+
Hong Kong 18+ 18+
India Banned Banned
Indonesia Banned 18+
Ireland 18+ 18+
Italy 18+ Banned
LatAm 18+ 18+
Malyasia Banned 18+
MENA Banned 18+
New Zealand 18+ 18+
Phillipines 18+ 18+
Romania Banned 18+
Saudi Arabia Banned 18+
Singapore 18+ Banned
South Africa 18+ 18+
Spain 18+ 18+
Sweden 18+ 18+
Switzerland 18+ 18+
Taiwan 21+ 18+
Thailand Banned 18+
United Kingdom 18+ 18+
United States 21+ 18+
Vietnam Banned Banned

Dating Sites

The ad promotes dating sites. DSP flags a site as a dating site if the the site includes image galleries of men or women, or keywords such as Find matches, Find dates, Looking for love, Men near you, Women near you, Men your age, Women your age, or Fill out profile.

Country Policy
Default Banned
Australia 18+
Austria 18+
Belgium 18+
Brazil 18+
Canada 18+
France 18+
Germany 18+
Greece 18+
Hong Kong 18+
India 18+
Indonesia 18+
Ireland 18+
Italy 18+
LatAm 18+
Malyasia 18+
MENA Banned
New Zealand 18+
Phillipines 18+
Romania 18+
Saudi Arabia Banned
Singapore 18+
South Africa 18+
Spain 18+
Sweden 18+
Switzerland 18+
Taiwan 18+
Thailand 18+
United Kingdom 18+
United States 18+
Vietnam 18+

Immodest Images

The ad contains images of people with bare skin or in flirtatious situations. Images of kissing, swimwear or lingerie models, or body parts such as shoulders or thighs displayed in non-sexual situations. The ad is restricted to specific countries.

Country Policy
Default Banned
Australia Allowed
Austria Allowed
Belgium Allowed
Brazil Allowed
Canada Allowed
France Allowed
Germany Allowed
Greece Allowed
Hong Kong Allowed
India Allowed
Indonesia Banned
Ireland Allowed
Italy Allowed
LatAm Allowed
Malyasia Allowed
MENA Allowed
New Zealand Allowed
Phillipines Allowed
Romania Allowed
Saudi Arabia Banned
Singapore Allowed
South Africa Allowed
Spain Allowed
Sweden Allowed
Switzerland Allowed
Taiwan Allowed
Thailand Allowed
United Kingdom Allowed
United States Allowed
Vietnam Allowed

Infant Feeding

The ad or landing page URL sells or promotes baby formula, baby bottles an nipples, or baby food. Because of regulations on these types of products, the ad is restricted in certain countries.

Country Policy
Default Banned
Australia Allowed
Austria Allowed
Belgium Allowed
Brazil Banned
Canada Banned
France Allowed
Germany Allowed
Greece Allowed
Hong Kong Allowed
India Banned
Indonesia Allowed
Ireland Allowed
Italy Allowed
LatAm Allowed
Malyasia Allowed
MENA Allowed
New Zealand Allowed
Phillipines Allowed
Romania Allowed
Saudi Arabia Allowed
Singapore Allowed
South Africa Allowed
Spain Allowed
Sweden Allowed
Switzerland Allowed
Taiwan Allowed
Thailand Allowed
United Kingdom Allowed
United States Allowed
Vietnam Banned

Payday Loans and Trading

The following policy definitions apply to the Payday Loans, and Options and Foreign Exchange categories.

  • Payday Loans - The ad offers users a cash loan that can be obtained very quickly and has to be paid back within a short timeframe. Yahoo restricts ads for payday loan offers. The ad is restricted to serve in certain countries.
  • Options and Foreign Exchange - The ad promotes foreign currency trading, binary options, or contract for differences. The ads will not serve in restricted countries.
Country Payday Loans Options & Foreign Exchange
Default Banned Banned
Australia Banned Allowed
Austria Banned Allowed
Belgium Banned Allowed
Brazil Banned Allowed
Canada Allowed Banned
France Banned Banned
Germany Banned Allowed
Greece Banned Allowed
Hong Kong Banned Allowed
India Banned Allowed
Indonesia Allowed Allowed
Ireland Banned Allowed
Italy Banned Allowed
LatAm Banned Allowed
Malyasia Allowed Allowed
MENA Banned Allowed
New Zealand Banned Allowed
Phillipines Banned Allowed
Romania Banned Allowed
Saudi Arabia Banned Allowed
Singapore Banned Allowed
South Africa Banned Allowed
Spain Allowed Allowed
Sweden Banned Allowed
Switzerland Banned Allowed
Taiwan Banned Allowed
Thailand Allowed Allowed
United Kingdom Allowed Banned
United States Allowed Allowed
Vietnam Allowed Allowed

Pharmaceutical

The following policy definitions apply to the pharmaceutical categories.

  • Over the Counter Drugs - The ad promotes over-the-counter (OTC) drugs or supplements. Because of the health effects promised by the products, the ad is restricted to certain countries.
  • Prescription (Rx) Information - The ad promotes the drug by providing its benefits. (The ad does not sell the drugs). The ad is allowed to serve in some countries.
Country OTC Drugs Rx Info
Default Banned Banned
Australia Allowed Allowed
Austria Allowed Allowed
Belgium Allowed Allowed
Brazil Banned Banned
Canada Allowed Banned
France Banned Allowed
Germany Banned Allowed
Greece Banned Allowed
Hong Kong Allowed Allowed
India Allowed Allowed
Indonesia Allowed Allowed
Ireland Banned Allowed
Italy Allowed Allowed
LatAm Allowed Allowed
Malyasia Allowed Allowed
MENA Banned Allowed
New Zealand Allowed Allowed
Phillipines Allowed Allowed
Romania Allowed Allowed
Saudi Arabia Banned Allowed
Singapore Allowed Allowed
South Africa Allowed Allowed
Spain Banned Allowed
Sweden Allowed Allowed
Switzerland Allowed Allowed
Taiwan Allowed Allowed
Thailand Allowed Allowed
United Kingdom Banned Allowed
United States Allowed Allowed
Vietnam Allowed Allowed

Political

Political advertising includes ads for or related to, political candidates, campaigns, political parties, political organizations, ballot initiatives, or issue/social advocacy.

Oath Ad Platforms DSP buyers may not run political ads and must actively block political ads from Oath sites and platforms. Buyers will be subject to a three-strikes policy if they run political ads. On the third strike, the buyer will be permanently deactivated and lose access to the DSP.

Oath may approve certain platform buyers to run political advertising, at our discretion. The following conditions apply: 1) The platform seat must be dedicated to political advertising. Oath will not accept seats with mixed political and non-political advertising. 2) Such seats must provide ads that are directly managed by an Oath Account Manager and have received explicit pre-approval at the advertiser level from the Global Ad Policy team. For more information, please contact your Oath Account Manager.

Pork

The ad promotes a food product that is restricted to some countries.

Country Policy
Default Allowed
Australia Allowed
Austria Allowed
Belgium Allowed
Brazil Allowed
Canada Allowed
France Allowed
Germany Allowed
Greece Allowed
Hong Kong Allowed
India Allowed
Indonesia Allowed
Ireland Allowed
Italy Allowed
LatAm Allowed
Malyasia Allowed
MENA Banned
New Zealand Allowed
Phillipines Allowed
Romania Allowed
Saudi Arabia Banned
Singapore Allowed
South Africa Allowed
Spain Allowed
Sweden Allowed
Switzerland Allowed
Taiwan Allowed
Thailand Allowed
United Kingdom Allowed
United States Allowed
Vietnam Allowed

Weight Loss Programs

The ad promotes a weight loss program, such as a weight loss DVD or food point system. The ad is allowed to serve to appropriate ages.

Country Policy
Default Banned
Australia 18+
Austria Banned
Belgium 18+
Brazil 18+
Canada 18+
France 18+
Germany 18+
Greece 18+
Hong Kong 18+
India 18+
Indonesia 18+
Ireland 18+
Italy Banned
LatAm 18+
Malyasia 18+
MENA 18+
New Zealand 18+
Phillipines 18+
Romania 18+
Saudi Arabia 18+
Singapore 18+
South Africa 18+
Spain 18+
Sweden 18+
Switzerland 18+
Taiwan 18+
Thailand 18+
United Kingdom 18+
United States 18+
Vietnam 18+