Creative Alerts for Third-Party Videos

This page includes real-time creative validation alerts, and creative status definitions for third-party video uploads.

Real Time Creative Validation Alerts

The following table explains the real-time creative validation alerts, and how to resolve the each of the detected issues.

Real-Time Validation Status Description Resolution
Validated: Passed The creative passed all checks and is eligible for secure, unsecure and mobile delivery. The creative passed all checks, and no resolution is needed.
Validated: Use MP4 format to optimize performance (third-party creatives only) The creative is functioning properly and is secure compliant. The creative needs an MP4 video format to deliver to all mobile inventory. Save the creative. Optionally add an MP4 video later.
Validated: Use HTTPS and MP4 format to optimize performance The creative is functioning properly, but may not deliver to secure or mobile requests because the creative is not compatible for that inventory. Save the creative. Optionally add an HTTPS URL later. If it’s a third-party creative, optionally add an MP4 video later.
Validated: No ad returned (third-party creatives only) The creative returns valid XML code, but does not return an ad. Save the creative. Be sure to activate the creative on the third-party ad server before you activate the campaign.
Cannot reach ad (third-party creatives only) The URL returns a 404 error or is not a valid VPAID or VAST tag. For example: http://yahoo. You cannot save the creative if DSP cannot reach the ad. Make sure the URL is a VAST or VPAID tag that DSP can reach.
Enter a valid URL The third-party URL does not include HTTP. You cannot save the creative without entering a creative URL or clickthrough URL that contains HTTP. Re-enter the URL and include http://. For example, if the URL is yahoo.com, enter http://yahoo.com.
No ad format found (third-party creatives only) The URL resolved to a valid destination, but did not return an ad. The third-party ad server may not have activated the ad yet. You cannot save the creative without a URL that returns an ad. Make sure the ad is activated on the third-party ad server, and the URL is a valid VAST or VPAID tag.

Creative Status Definitions

The color of the “dot” next to a status indicates the severity of the restriction. A creative can have multiple issues, and the dot is based on the most restrictive issue with the creative.

The following table lists all the possible creative statuses.

Alert Type Description Resolution
Passed (Green) The creative passed all checks and is eligible for secure, unsecure and mobile delivery on all targeted exchanges. The creative passed all checks, no resolution is needed.
Warning (Green) You see a warning if there are minor issues. Minor issues can cause performance problems or reduce inventory for the creative. For example, The creative size is large, or latency is high. You see a Yahoo policy alert. There is an issue with the creative, but it will still serve. Check the status page to find out more about the issues and how to resolve them.
Partial Ban (Yellow) Partial bans occur when there are policy bans on some exchanges, or problems that affect the line’s performance. For example, some targeted exchanges ban the ad and others don’t, or the creative rotation contains non-SSL ads. You see a yellow alert, such as this partial exchange ban. Check the policies for the exchanges that banned your creative. See Ad Exchange Policies.
Ban (Red) The creative violates one of the Yahoo Trust and Safety Polices, or the creative is banned on all targeted exchanges. These issues prevent the creative from serving at all. Click the ad to find out more about the ban. See Trust and Verification Policies and Ad Exchange Policies.