Omniscope

Omniscope is a reporting tool that provides omnichannel insights about the programmatic ecosystem. Use Omniscope when you’re planning your campaign or even mid-flight to get complete supply path transparency and actionable insights on avails, CPM pricing, targeting, and more.

Omniscope can help you:

  • Find the best performing audiences.
  • Identify the best channels, exchanges, ad sizes and ad formats to reach your audience at scale.
  • Understand the potential impact of first and second price auctions.
  • Estimate CPM cost based on the average platform clearing prices.
  • Compare and determine the best targeting strategy to achieve cost and scale goals.
  • Analyze the best supply path and ad formats available on your target domain.

How it Works

Using machine learning, Omniscope aggregates omnichannel insights from all Verizon Media activity. Omniscope is highly customizable based on your requirements, and provides a transparent look at supply paths across metrics such as media types, ad formats, locations, domains and more. Equipped with a rich set of filters, you can narrow down the targeting criteria to exactly what you want.

Watch this demo to see how you can gain the transparency you need to run smarter, more efficient omnichannel campaigns that produce better results.

Experiment with Omniscope

If you like, you can start by experimenting with the Omniscope wizard. The wizard appears when you open Omniscope by clicking the Omniscope tab on the left side of the page for the first time. Follow the prompts on the wizard to test out the feature.

omniscope-wizard

If you close the wizard, or even if you select the Don’t show this again checkbox, you can always get back to it by clicking Show Wizard in the upper-right corner of the Omniscope page.

Strategize

You can use Omniscope for both pre-campaign planning, and mid-campaign adjustments. For pre-campaign planning, set your campaign up for success by finding the best audiences, and the channels and ad formats best suited for reaching them. Or, evaluate auction dynamics (how publishers offer their inventory), and the supply partners with access to the best supply).

For mid-campaign adjustments, you may want to use the comparison tool to experiment with changes to the targeting that can help the line achieve more scale or lower the CPM price.

Omniscope shows you the performance, scale and supply path for a baseline you set. Your baseline consists of one or more targeting filters and can center around an advertiser, line, audience, or any of the other targeting filters.

Note

Your baseline can also include a group of advertisers, lines, domains, audiences, etc.

You can examine your baseline targeting filters by themselves, or set up a Comparison that compares and contrasts advertisers, lines, audiences, domains, and the like.

Choose Your Baseline

Use the targeting filters on the left-hand side to select targeting constraints as part of the Baseline and Comparison. If you prefer, you can leave the Comparison blank and Omniscope will generate results for just the Baseline.

Feel free to experiment and use baseline targeting filters in any way that works for your campaign strategy. Some example uses of the Omniscope baseline targeting filters include the following:

  • Forecast supply for one or more domains, sitelists, and/or exchanges
  • Analyze CPM costs for lines to get a jump start on your budgets
  • Layer targeting restrictions to find the most efficient path to your consumer
  • Check platform-wide 1st and 2nd price auction prices
  • Break down avails by channel, exchange, and ad format, and view the line budgets
  • Gain insights into supply integration, bid requests, unique user reach, or impressions delivered

To choose your baseline:

  1. From the Omniscope page, click the Baseline tab.
baseline-tab
  1. Select one or more Targeting Filters, and enter any needed information.

Note

You can also import the targeting filters from a line by clicking Import targeting filters from existing line.

  1. When you are finished choosing your baseline filters, click See Insights in the upper-right corner.
You see your baseline results.
baseline-tab

Choose Comparison Filters

After you’ve chosen your baseline targeting filters, you can optionally set up comparison filters.

Feel free to experiment and use comparison filters in any way that works for your campaign strategy. Some example uses of the comparison targeting filters include the following:

  • Compare supply forecasts across audience segments, lines, or domains
  • Compare CPM costs across lines

To choose your comparison filters:

  1. From the Omniscope page, click the Comparison tab.
comparison-tab
  1. Select one or more Targeting Filters, and enter any needed information.

Note

You can also import the targeting filters from a line by clicking Import targeting filters from existing line.

  1. When you are finished choosing your comparison filters, click See Insights in the upper-right corner.
You see the baseline and comparison results.
baseline-and-comparison-results

Targeting Filters

Metrics help you narrow down your query to capture what’s most important to you in your targeting efforts. Metrics provide transparency for effective supply path optimization. Omniscope supports the following DSP metrics:

Metric Description
Advertiser Enter one or more advertiser names to get data about the advertisers’ lines, or compare lines across advertisers.
Channel Type Specify the media type you want more supply path information about (Standard Display, Native Display, Standard Video, Native Video, CTV, or Audio).
Ad Formats Specify Native Display, Native Video, or a Standard Display ad size to get more information about the supply path for that ad size or ad format.
Location Type the names of one or more target countries, states, cities, or DMAs; and/or type one or more target zip or postal codes to get more to get more information about the supply path for those locations. You can also add one or more block locations to find out about inventory that is available in your target locations but not in your blocked locations. For details about location targeting, see Targeting Locations.
Demographic Select the relevant gender and age checkboxes to get supply path information for your target demographic. For details about demographic targeting, see the help section on Demographic targeting.
Audiences Start typing the name of an audience to search for that audience. Set up baseline and comparison audiences to compare, contrast, and find the best performing audience. For details about audience targeting, see the help section on Audience targeting.
Languages Select one or more languages from the drop-down list to get supply path information for inventory that includes the language(s) you are targeting. For details about language-based targeting, see the help section on targeting Languages.
Frequency Capping Select a frequency capping interval (Unlimited, Minutes, Hourly, Daily, Weekly, or Monthly), and the number of impressions that may be served to known consumers during that interval. DSP returns supply path information for your specified frequency capping parameters. For details about frequency cap targeting, see the help section on targeting Frequency Capping.
Day Parting Day parting schedules ad placements at specific times of the day or specific days of the week to more effectively target specific audiences. DSP returns supply path information for your specified day parting parameters. For details about day parting targeting, see the help section on targeting Day Parting.
Devices Device targeting allows you to choose among device types (desktop/laptop, handheld devices, and connected TV); OS types, browsers, versions, and makes and models. For details about device targeting, see the help section on targeting Devices.
Carrier/ISP Target users based on how they are connected to the internet (All, Wi-Fi, or Cellular). From there, you can target users based on their Internet Service Providers (ISPs) or Mobile Carriers. For details about carrier and ISP targeting, see the help section on targeting a Carrier/ISP.
Exchanges & Deals Select one or more exchanges or deals to get information about the supply path for that exchange or deal. For details about targeting exchanges and deals, see the help section on Exchanges and Deals targeting.
Inventory Auction Type Select the checkbox for First Price or Second Price to get insights about that auction type. For details, see the help section on Inventory Auction Type targeting.
App, Site List and Domains For app and site lists, click in the Target or Block field and select an app or site list from the drop-down list to target or block that list. For domains, type the name of each domain you want to target or block. Omniscope shows you the supply path given all of the targeted and blocked lists and domains. For details about app and site list targeting, see the help section on App and Site Lists.
Contextuals If you have created contextuals for an advertiser, you can set up targeting to serve or exclude ads based on the contextual. For information on creating contextuals, check out Contextual Targeting. For information on contextual targeting, see the help page on targeting Contextuals.
Bot Avoidance Blocking bot traffic is an essential part of the DSP effort to combat ad fraud. To target bot avoidance, choose a fraud prevention partner by selecting the DoubleVerify or IAS button. For details about targeting bot avoidance, see the help section on Bot Avoidance.
Ads.txt Declaration You can target your ads.txt declaration preferences so that impressions deliver only to the appropriate inventory. For details about ads.txt targeting, see the help page for targeting the Ads.txt Declaration.
Mobile Placement You can target mobile consumers using all mobile placement types (pre-roll, banner, interstitial, etc.), only interstitial ad placements, or only rewarded ad placements. For details, see the Mobile Placement Types targeting help section.
Inventory Type You can explicitly target web vs. in-app supply for both display and video line items by choosing an inventory type option. For details, see the Inventory Type targeting help section.
Viewability Viewability targeting attempts to serve ads on placements where a specific percentage of a display ad is likely to be visible, or a specific portion of a video ad is played. For details, see the Viewability targeting help section.
Ad Positions You can target the location on a page that you want your display ads to appear. For details, see the Ad Position targeting help section.