Targeting Technologies

You can target users based on the devices and carriers or Internet Service Providers (ISPs) in their computing environment.

Devices

You can target desktop or laptop devices, handheld devices, and Connected TV. In the Devices area of the Targeting page, select the checkboxes for the types of devices you want to target. When you expand the settings for a particular device type, you see additional options related to the device, such as browsers, operating systems, and makes and models.

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See the following sub-sections for device-specific settings.

Desktops and Laptops

To target desktops and laptops, expand the Desktop category and select the checkboxes for the OS Types and Browsers you want to target.

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Handheld Devices

To target phones, tablets, or both phones and tablets, expand the Handheld Devices category. There, you can select the specific models and operating systems you want to target.

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To target handheld devices:

  1. Select a checkbox to indicate type of devices you want to target (All, Phone, or Tablet).
  2. Optionally select the checkboxes for the mobile operating system(s) you want to target.
  3. If you selected iOS or Android in step 2, do the following:
  • Optionally select the minimum and maximum OS versions from the drop-down lists.
  • Optionally search or browse the Search Make & Model field to select the makes and models you’re interested in.

Connected TV

To target smart TVs and streaming devices by device make and model, expand the Connected TV category.

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To target connected TV devices:

  1. Select a checkbox to indicate type of devices you want to target (All, Smart Tv, or Streaming Device).
  2. If you selected Smart Tv or Streaming Device in step 1, optionallly search or browse the Search Make & Model field to select the makes and models you’re interested in.

Carrier/ISP

You can target users based on how they are connected to the internet (All, Wi-Fi, or Cellular). From there, you can target users based on their Internet Service Providers (ISPs) or Mobile Carriers.

Important

If you target both ISPs and mobile carriers, the targeting uses OR logic and targets a user who is connected through either an ISP or a mobile carrier you choose.

Because the ISPs and mobile carriers available for targeting depend on the locations you are targeting, you’ll need to set up location targeting before you can target ISPs or carriers. Check out Targeting Locations

For a list of mobile carriers you can target, check out Mobile Carrier Targeting.

device-types

To target carriers and ISPs:

  1. Select the type of user connections you want to target (All, Wi-Fi or Cellular).

  2. To target ISPs, select one of the following options:

    • Select All to target all supported ISPs.
    • Select Custom if you want to pick and choose the ISPs to target.

    If you select custom ISP targeting, select Target or Block from the drop-down list. Then, optionally click in the Search and target IPSs field to select specific ISPs from the drop-down list.

  3. To target mobile carriers, select one of the following options:

    • Select All to target all supported mobile carriers.
    • Select Custom if you want to pick and choose the mobile carriers to target.

    If you select custom mobile carrier targeting, select Target or Block from the drop-down list. Then, optionally click in the Search and target Mobile Carriers field to select specific mobile carriers from the drop-down list.

    Note

    DSP relies on the supply side platform (SSP) to provide the ISPs and carriers in the bid request.