Targeting Locations

Use location targeting to target geographic areas, geofencing, and weather conditions within areas.

Note

You can Target Geographic Areas or Target Geofencing Locations within a line but not both. If you choose to target geographic areas, you can target a combination of named locations (Countries, States, DMAs, Cities) and ZIP or postal codes on the same line. Or, you can target geofencing locations. Geofencing targets users within a specified radius of a given address.

Target Geographic Areas

You can target named geographic locations along with ZIP and Postal codes on the same line. You can also target specific points of interest within your set geographic locations.

See the following sections for information on the geographic area types you can target:

You may want to block some named locations or zip codes. For information on blocking locations, see:

Target Named Geographic Locations

You can target named geographic locations, such as countries, states, DMAs, or cities.

To target named geographic locations:

  1. Select the Country/State/DMA/City,Zip radio button.

    location-radio-button
  2. From the Type drop-down list on the left, select Country, State, DMA, City.

    Location types

Note

You can start by targeting named locations, and then go back and add zip codes (or vice versa).

  1. In the Target text box, type the first few letters of the location you want to target. For example, type all or part of the word “California”, then locate it in the drop-down list.

    Location(s) to include
  2. Click the plus sign next to the location you want to target to add it to the targeting criteria.

    Location(s) to include
  3. Repeat Steps 2-4 for each additional named location you want to target. You can target an unlimited number of countries, states, cities, and DMAs.

As you continue to add specific locations, you see them in the location targeting section:

Location logic

Target ZIP or Postal Codes

You can target an unlimited number of ZIP or postal codes that you manually enter or bulk import to DSP from a CSV file. For bulk imports, ZIP or postal code must be on its own line in the CSV file.

Note

If you upload more than one ZIP or postal code file, the additional files are added to the existing file.

To target ZIP or postal codes:

  1. Select the Country/State/DMA/City,Zip radio button.

    location-radio-button
  2. From the Type drop-down list on the left, select ZIP/Postal Codes.

    Location types
  3. Bulk import or manually enter your ZIP or postal codes. Do one of the following:

  • Bulk import click the Bulk Import button to upload a list of postal codes to target.

    location-bulk-import-zip.png
    • Either drag the list of postal codes (saved as a CSV file) onto the drop zone, or select Choose a file to upload to upload and select the file containing the postal codes you want to import.
    bulk-import-overlay
  • Manual entry In the Search and add ZIP/Postal Codes text box, type the first few characters of the zip code you want to target.

    manually-enter-zips.png
    • From the drop-down list, click the plus sign next to the zip code you want to target.
    manually-enter-zips.png

You see your uploaded zip codes.

Note

You can export the zip code list by clicking the export button to the right of zip codes.

uploaded-zip-codes

Target Points of Interest

To get even more specific, you can target points of interest within the your named geographic locations or ZIP/postal code regions. Your targeting settings will target based on a user’s proximity to known locations for specified retail chains.

To target points of interest:

  1. In the Search and add POI text box, open the hierarchy and select the chain (or chains) you want to target. Do one of the following:
  • Click in the Search and add POI field. Browse the categories, open the hierarchy and select the chain (or chains) you want to target.

    poi-select
  • Start typing the name of a point of interest or chain, and select the chain (or chains) you want to target.

    poi-select

    Note

    If you select multiple chains to target, a user can be served if they are within the specified radius for locations of any of the selected chains.

  1. Select a target radius from the POI Radius drop-down list. A user must be less than the specified distance to a location to be served.

    poi-radius

Block Locations

After you have included at least one location to target, you can block a Countries, States, Cities DMAs and ZIP or postal codes. You block locations in the Block area.

To block locations

  1. From the Type drop-down list, select the type of location you want to block. Do one of the following:
  • To block named locations, select the Country/State/DMA/City option.
  • To block ZIP or postal codes, select Zip/Postal Codes.
  1. In the Block area search text box, search or browse to find the named locations or ZIP/postal codes you want to block, and select those locations from the drop-down list.

    exclude-targeting-field

Blocked entries appear in the Block area of the location targeting section for your line.

Target Geofencing Locations

For targeting, precision is sometimes more important than reach. You can set up geofencing to target users within a specified radius of a given address. You can specify the radius in miles, feet, or meters. A match is based on the proximity of the user’s current location and the “geofenced” area specified for the line.

To set up geofencing:

  1. Select the Geofencing radio button.

    location-radio-button
  2. Bulk import or manually enter your list of geofencing addresses. Do one of the following:

  • Bulk import click the Bulk Import button to upload a list of addresses to target.

    location-bulk-import-geofencing.png
    • Either drag the list of addresses (saved as a CSV file) onto the drop zone, or select Choose a file to upload to upload and select the file containing the addresses you want to import.
    bulk-import-overlay

    Note

    Files can be either TXT or CSV formats, and should contain one address per line or cell. Individual uploaded files can contain a maximum of 1000 addresses. A single line item may target up to 10000 addresses in total.

  • Manual entry In the Search and add ZIP/Postal Codes text box, type the addresses manually. When you type the address, do not use commas. The address needs to be in the following format:

    [Number] Address City State ZIP

    Examples:

    • 1600 Pennsylvania Avenue Northwest Washington DC 20500
    • 3700 Clinton Pkwy Lawrence Kansas 66047
    • 60 Anson Road Singapore

    Note

    The ZIP code is optional.

    geofencing-example

Weather Conditions

Powered by Yahoo Weather API, weather targeting in DSP lets you target audiences based on the real-time or forecasted weather conditions of the user’s location. Advertisers can specify the following in their targeting:

targeting-weather

To target weather conditions:

  1. Choose whether to use real-time or forecasted weather data.

  2. Choose one or more of the general conditions you want to target (or All) using the icons in the first row:

    • Snowy
    • Rainy
    • Windy
    • Cloudy
    • Sunny
    • Stormy

    These weather conditions can also be combined with a specified range of temperature.

  3. Choose a Temperature option. Choose All to specify all temperatures, or Custom to set a temperature range.

  4. If you selected Custom in Step 3, choose a temperature range (low to high), and unit (Farenheit or Celcius) from the drop-down lists.

    Note

    Weather conditions are evaluated based on the user’s estimated location.