Lines List View

The lines list vew provides a list of your lines for easy sorting and reference. Use the line list view to quickly assess the health of all of the lines in a campaign. For each line in a campaign, the line list view shows the line-specific properties, data, and metrics

Additionally, you do all of your line management tasks in the the line list vew. Using the lines list view controls, you can customize the line list view columns, filter and search for lines, run line-level reports, edit lines, and export line data.


Customize the Lines List View

You can sort most columns on the lines page. When you click next to a column heading, you see a tiny arrow you can use to sort the column in ascending or descending order. You can also add and remove columns by clicking the plus sign on the far-right side and selecting or deselecting column names.


Filter and Search for Lines

To filter the Lines page by date, select a date range from the dates drop-down list. By default, the Lines page displays metrics for current day.

To only show lines that contain a particular text string, type the string into the Search text box. For example:


Run Line Reports

To run reports on your line data, select a report from the Run a Report drop-down list.


Select from the following reports:

Report Description
Report Builder The Report Builder is a customizable tool for reporting advertiser-, campaign-, and line-level data. To learn more, see Report Builder.
Cross Device The Cross-Device Report campaign-level conversion data across device types. To learn more, see Cross Device Report.
Campaign Report The Campaign Report displays comprehensive campaign insights for a specified time period. To learn more, see Campaign Report.
Campaign Explorer The Campaign Explorer report displays campaign-level delivery and performance statistics. To learn more, see Campaign Explorer.
Viewer Frequency The Viewer frequency reports track impression frequency and performance during the reporting period. Impression performance can be evaluated in terms of conversion rates, click-through rates (for display ads), or completion rates To learn more, see Viewer Frequency Report.

Inline Editing

Some of the fields on the line list view page are editable. For example, you can edit the line status.

To edit the line status:

  1. On the line list view page, move the status slider left or right to change the line status.
  1. Confirm or cancel your edit. Do one of the following:
  • To confirm your edit, click the checkmark.
  • To cancel your edit, click the “x.”

You can also edit some of the line metrics. You can edit the following fields:

  • Total Budget
  • Daily Budget
  • Start Date
  • End Date

To edit the line metrics:

  1. On the line list view page, place the cursor in any of the editable fields. For example, place it in the Total Budget field:
  1. Edit the value in the field.
  2. Confirm or cancel your edit. Do one of the following:
  • To confirm your edit, click the checkmark.
  • To cancel your edit, click the “x.”

Export line Data

You can export your line data to a CSV file by clicking the Export button in the upper-right corner of the lines page.