A CPV-billing goal is a goal specified for a video line using CPV billing.
CPV lines are billed at a fixed rate based on the specified cost-per-view rate.
A cost per view (CPV) goal defines a video line that is optimized towards ad placements deemed likely to deliver video views.
CPV-billed CPV lines are billed at a fixed rate based on the specified CPV rate (Bill Price) and video duration (the amount of time an end-user must watch a video for it to be considered a view–either 15 seconds or 30 seconds).
|Max CPM Price||Specifies the maximum price the advertiser is willing to pay per one thousand ad impressions.|
|Target CPV||Specifies the cost-per-view objective, the amount the advertiser wants to pay per video view.|
|Conversions||Specifies the action (video views) that is the objective of the line. The line must be defined by a least one conversion rule. To learn more about conversions, see Conversions|
The DSP supports CPV-billed CPV goals for video lines.
To configure a CPV-billed CPV goal:
- Choose the CPV option in the Billing Method drop-down list.
- Select a duration from the Duration drop-down list (15 seconds or 30 seconds).
- Choose the CPV option in the Goal Type drop-down list.