With CPCV billing, you only pay for an impression when a user watches your video to completion. For example, if a user watches your two-minute video for the full two minutes, that impression is counted as a completed view.
If a different user watches the video for 45 seconds, that impression is not considered a completed view and you are not charged.
If you choose the CPCV billing method, you do not have the option to set the pacing and you can only choose a CPCV goal (or no goal).
A CPCV goal is defined a maximum CPM price (maximum cost per one thousand impressions) and a target CPCV price.
The DSP supports CPCV goals for video lines.
To configure a CPCV goal:
- Choose the CPCV option in the Billing Method drop-down list.
- Choose the CPCV option in the Goal Type drop-down list.
- Specify the maximum price you are willing to pay per one thousand impressions in the Max CPM Price field.
- Specify the target CPCV amount in the Target CPCV field.