Programmatic Guaranteed

You can use the DSP Programmatic Guaranteed functionality to access premium, guaranteed Verizon Media owned and operated (O&O) and third-party inventory via the DSP UI.

The following video provides an introduction to the programmatic guaranteed functionality.

Important

Interested in Programmatic Guaranteed? Reach out to your Account Team for more information on how to get started.

About Deal Agreements

Use deal agreements to accept agreements that contain one or more deals, and decline them when changes need to be made. A deal agreement can contain multiple deals, and is scoped to a single advertiser within a seat.

When you accept a deal agreement, DSP creates a campaign that represents the entire agreement. DSP then creates a line in that campaign for each deal term in the agreement. These campaigns and lines are read only and are automatically configured to match the terms of the deal: the budget, CPM rate, goal, pacing method, flight dates, targeting, etc are all preconfigured and cannot be edited by users. Any updates you apply to the deal agreement in the future will automatically update these campaigns and lines.

Note

DSP has simplified the deal process. You can now accept a deal even if your creatives aren’t ready. Just make sure the creatives are uploaded and validated before the deal goes live.

Deal Agreement Pricing

Deals set up through deal agreements are billed on a Fixed CPM (cost per 1000 impressions) basis, and include the following pricing-related parameters:

  • CPM Rate: The fixed rate charged by the publisher for the inventory (not including any DSP fees).
  • Media Cost: The total inventory cost charged by the publisher for the deal (not including any DSP fees).
  • Platform Fee is determined by the seat’s billing contract.
  • Deal Budget represents the Media Cost plus DSP fees.
  • Max Impressions is an estimate of impressions calculated using the Media Cost and CPM Rate.

Work with Deal Agreements

On the Negotiated page under the Inventory tab, you can accept new proposed deals, decline deals, and accept revisions to existing deals.

negotiated-agreements-page

See the following sections for details:

Accept a Proposed Deal Agreement

When a supplier proposes a deal agreement, you can review the agreement on the Negotiated page, and accept the agreement if the terms meet your requirements. A proposed deal agreement can be a new proposal or a revised proposal. Proposed deal agreements appear in bold.

When you accept a deal agreement, DSP creates a campaign. The campaign represents the entire agreement, and includes a line for each deal term in the agreement. These campaigns and lines are automatically configured to match the terms of the deal. The budget, CPM rate, goal, pacing method, flight dates, and targeting are all pre-configured and Read Only (you cannot edit them directly). Any updates you make to the deal agreement in the future will also update these campaigns and lines.

To accept a proposed deal agreement:

  1. On the negotiated page, select a proposed deal agreement.
select-a-proposed-agreement
  1. On the Deal Details page, review the terms of the agreement.
  2. If the agreement terms meet your requirements, click the Accept button.
accept-a-proposed-agreement
  1. On the terms and conditions overlay, select the checkbox for I understand and agree to the terms and conditions stated above, and click Accept.
  2. DSP automatically sets up a campaign to track the deal agreement, and a line for each deal within the agreement. On the Setup Campaign overlay, click Confirm to proceed with the campaign and line setup.
setup-campaign-overlay

Decline a Deal Agreement

If a deal does not meet your requirements, you can decline it. You can decline a newly proposed agreement or a revised proposal.

To accept a new proposed deal agreement:

  1. On the negotiated page, select a proposed deal agreement.
  2. On the Deal Details page, click the Decline button.
  3. On the Decline Deal overlay, explain why you are declining the deal.
decline-deal-overlay
  1. Click Decline.
  2. Contact your Verizon Media representative to request any needed modifications to the deal agreement.

Filter Your Deals

Deal agreements can have multiple versions that introduce new changes to the deal terms in the agreement. Deal versions allow you to make quick and easy changes to previously accepted or even live deals.

To view the deal revision history on the Negotiated page, click the clock icon.

clock-icon

When you select a deal, you can jump to a different version of a deal from the Deal Details page.

deal-details-dropdown

Deal Versioning

The following table shows what each deal status means.

Deal Status Definition
Proposed The advertiser needs to accept or reject this version of the agreement.
Accepted The advertiser has accepted this version of the agreement.
Rejected The advertiser has rejected this version of the agreement.
Replaced The advertiser accepted an updated agreement that replaced a previously accepted agreement.
Retracted The publisher proposed a newer version of a previously proposed agreement.