Edit a Video Creative

Use the information on this page when you edit a video creative or ad. Start by navigating to the Creatives or Ads page. There, you see all of your creatives or ads in a list view for easy sorting and reference. If you need navigational help, see the following help pages:

Edit Basic Information

This section explains how to edit a creative’s basic information including the creative name, status, category, creative ID, and landing page URL on the Edit Creative or Edit Ad page.

For information on editing native creatives, check out Edit a Native Video Creative.

video-creative-basic-information

To edit basic information:

  1. In the Creative Name field, type a new name for the creative.
  2. Set or change the status of the creative by moving the Status slider. A creative must be active in order for it to serve.
  3. To show or hide the AdChoices CLEAR Ad Notice near the ad, do one of the following:
  • Enable AdChoices to display a CLEAR Ad Notice on or near the ad. Clicking the notice generates a new window containing information about the advertiser and privacy pages, and an opt-out link.
  • Disable AdChoices if you want to create your own landing page to inform consumers about privacy practices, profile management, and opt-out options; or skip the CLEAR Ad Notice notification.

For details, check out Ad Choices below.

  1. (For alcohol-related ads only) click in the Creative Category field and select the Alcohol Ad from the drop-down list.
  2. To add your own internal creative ID, click the plus sign to expand the Add Custom ID field. Type the ID in the field.

Note

You can add up to three custom creative IDs and each ID can be up to 30 characters long. You can produce Report Builder reports using the Creative Custom ID dimension.

Click Through URL (Hosted Creatives)

Edit the click-through URL if you need to make any adjustments. The click through URL is the URL that redirects users to the final landing page. This URL can be a click tracker or regular landing page URL. Specifying a click through URL is required for hosted creatives.

Important

Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.

clickthrough-url

To edit the click-through URL:

  1. Remove the previous click-through URL. Select the URL and press Delete.
  2. Type the new click through URL in the Click Through URL field.
  3. Click anywhere on the page, outside the Click Through URL field.

DSP validates the URL and displays a success message or error message. If the URL is validated, DSP fills in the landing page URL automatically.

Note

You can add additional click trackers in the “Additional Tracking URL” field below. These URLs will fire on the click event but will not perform any redirecting.

Landing Page URL (Third-Party Creatives)

Edit the landing page URL if you need to make any adjustments. The landing page URL is the domain that corresponds to the final landing page for your ad. Specifying a landing page URL is optional for third-party creatives, but recommended to avoid being blocked by certain exchanges.

Important

Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.

edit-landing-page-url

To edit the landing page URL:

  1. Remove the previous landing page URL. Select the URL and press Delete.
  2. Type the new landing page URL in the Landing Page URL field.
  3. Click anywhere on the page, outside the Landing Page URL field.

DSP checks the URL to make sure it is not a click tracker, and displays a success message or error message. If the URL is validated, DSP fills in the validated landing page URL automatically.

Note

The Landing Page URL field is not mandatory. If you leave this field blank, the DSP Creative Tester fills it in automatically as part of the creative audit.

Tracking URLs

In the Additional Tracking URLs area, you can add, remove, and edit the URLs that your creative uses to track the number of impressions served, or the viewership of a video. The viewership measures the number of users who watched a particular percentage of the video (25%, 50%, 75% or 100%).

video-creative-tracking-urls

To edit the tracking URLs:

  1. Remove any tracking URLs you no longer want. Click the close box to the right of the tracking URL.
  2. If necessary, click the Add Tracking URL link to add a new tracking URL.
  3. Type or paste the new tracking URL in the Tracking URL field.
  4. Select the tracking URL type from the Type drop-down list.
  • Impression - tracks the number of users who see a video impression.
  • 25% - tracks the number of users who watched 25% of the video.
  • 50% - tracks the number of users who watched 50% of the video.
  • 75% - tracks the number of users who watched 75% of the video.
  • 100% - tracks the number of users who watched 100% of the video.
  1. Repeat steps 1-4 to add additional tracking URLs.

Note

To remove a current tracking URL, click the remove icon on the right side.

Remove and Replace Hosted Video Creatives

Remove and replace hosted video creatives if they are outdated, have errors, or aren’t serving properly. Remove uploaded creatives entirely and start over, or swap an uploaded creative for a new one.

Choose one of the following:

Remove and Replace Uploaded Creatives

Follow the instructions in this section to remove locally uploaded creative files. After you remove the creatives, you can upload new creatives. For example, you may want to remove a creative entirely if you started out with an uploaded creative and want to replace the creative with CDN URLs.

  1. Expand the Advanced Options area.
  2. Click the trash can icon above the list of creatives to remove the uploaded creatives.
trash-can-icon

You see a confirmation dialog box.

  1. Click Yes to confirm that you want to remove the creatives.
You can upload a new creative right away, or come back and do the upload later.
  1. If you want to upload a new creative from a local drive or server, do one of the following:
  • Drag the video file onto the drop zone
  • Click Choose a video to upload, browse to the creative, and click Open.
  1. If you want to upload a new creative by URL, do all of the following:

Note

You can add up to 10 CDN URLs, but the creatives must all be the same duration.

  • On the upper-right side of the page, select the By URL tab.
  • Type the video duration in the Duration field.
  • Enter the first creative URL in the Creative URL field.
  • For each additional creative URL (up to 10), click the Add URL link, and type or paste each new URL in the Creative URL field.
  1. Check your creative (highly recommended). Look for the Verified Preview indicator below and to the right of the video, or Validated indicator under the CDN URL.

Important

Creative validation only works for secure (https) creatives, and cannot replicate all creative issues.

  1. Save your creative. Do one of the following:
  • If you are finished editing your creative, click Update Creative. You see the Edit Creative page, where you can continue making adjustments if needed.
  • If you want to edit more creatives, click Save and New. You see the New Creative page, where you can set up a new creative.

Note

After you save the creative, it may take up to 15 minutes for transcoding to complete. Transcoding is a process that encodes the uploaded video file into multiple video formats and converts the video into an in-stream inline VAST tag. You may need to check back later to preview the creative, after transcoding is complete.

Swap Creatives

Follow the instructions in this section to remove and replace an uploaded creative in one step.

  1. Expand the Advanced Options area.
  2. Click the Swap Video icon above the list of creatives to remove the uploaded creatives.
swap-icon

You see a confirmation dialog box.

  1. Click Yes to confirm that you want to remove and replace the creatives.
  2. In the Downloads window, browse to the new creative you want to upload, and click Open.
  3. Check your creative (highly recommended). Look for the Verified Preview indicator below and to the right of the video.

Important

Creative validation only works for secure (https) creatives, and cannot replicate all creative issues.

  1. Save your creative. Do one of the following:
  • If you are finished editing your creative, click Update Creative. You see the Edit Creative page, where you can continue making adjustments if needed.
  • If you want to edit more creatives, click Save and New. You see the New Creative page, where you can set up a new creative.

Note

After you save the creative, it may take up to 15 minutes for transcoding to complete. Transcoding is a process that encodes the uploaded video file into multiple video formats and converts the video into an in-stream inline VAST tag. You may need to check back later to preview the creative, after transcoding is complete.

Remove and Replace CDN URLs

Follow the instructions in this section to remove and replace creatives uploaded as CDN URLs.

  1. Locate the creative URL you want to remove.
  2. Click the remove button next to the creative.
remove-creative-url
  1. If you want to upload a new creative by URL, click the Add URL link.
video-creative-replace
  1. Type the new CDN URL in the Creative URL field.
  2. For each additional creative URL (up to 10), click the Add URL link, and type or paste each new URL in the Creative URL field.

Note

You can add up to 10 CDN URLs, but the creatives must all be the same duration.

  1. Check each creative (highly recommended). Look for the Validated indicator below CDN URL.

Important

Creative validation only works for secure (https) creatives, and cannot replicate all creative issues.

  1. Save your creative. Do one of the following:
  • If you are finished editing your creative, click Update Creative. You see the Edit Creative page, where you can continue making adjustments if needed.
  • If you want to edit more creatives, click Save and New. You see the New Creative page, where you can set up a new creative.

Note

After you save the creative, it may take up to 15 minutes for transcoding to complete. Transcoding is a process that encodes the uploaded video file into multiple video formats and converts the video into an in-stream inline VAST tag. You may need to check back later to preview the creative, after transcoding is complete.

Remove and Replace Third Party Video Creatives

For third-party videos, you you can remove the existing creative URL and replace it with a different URL.

video-creative-replace

To remove and replace a third-party video:

  1. Remove the existing creative. Select the URL in the Creative URL field, and hit backspace to remove it.
  2. Type or paste the new third-party creative URL in the Creative URL field.
  3. Save your creative. Do one of the following:
  • If you are finished setting up creatives, click Update Creative or Save Creative. You see the Edit Creative (or Edit Ad) page, where you can continue making adjustments if needed.
  • If you want to set up more creatives, click Save and New. You see the New Creative (or New Ad) page, where you can set up a new creative or ad.
  1. Check your creative (highly recommended). Look for the Verified Preview indicator below and to the right of the video.

Important

Creative preview only works for secure (https) creatives, and cannot replicate all creative issues.

Edit Companion Banners or End Cards

For desktop or mobile web inventory, you can set up companion banners to run alongside your video ads. Companion banners keep your brand messaging at the top of consumers’ minds and extend your brand initiatives outside of a video player without being too interruptive.

For mobile in-app inventory, you can set up end cards. End cards are a version of companion ads that help improve performance for advertisers. An end card is an interactive set of creatives displayed the moment a video ends. End cards work with mobile video ads to engage with target audiences during key moments. For video ads using the Video Ad Serving Template (VAST) standard, end cards are an effective way to reinforce your messaging and drive user interaction. When a user completes a video, end cards allow the user to interact with the ad and easily connect with the advertiser by, for example, booking or buying a product or service; or downloading an app.

Note

Companion banners work with hosted videos that you upload locally or by URL. Companion banners are not supported for third-party videos at this time.

To edit companion banners or end cards, see the following sections:

Preview or Delete Companion Banners or End Cards

You can preview your companion banners. If you don’t like them, you can delete them.

To preview or delete companion banners or end cards:

  1. Expand the Companion Banners area in the lower-right corner of the page.
  2. Preview or remove companion banners or end cards as follows:
  • Click the eyeball icon to preview the banner.
  • Click the trash can icon to remove the banner.
edit-companion-banners

Add New Companion Banners or End Cards

If your creative has no companion banners or end cards, you can add them.

To add new companion banners or end cards:

  1. Select the Yes checkbox below Include companion banners(s)? in the lower-right corner of the page.
  2. Drag the companion banner file onto the drop zone or click Choose File, browse to the file, and click Open.

Note

You can only upload one companion banner file. To upload multiple companion banners, create a zip file of all your banners and upload the one zip file in the Upload Companion Banner(s) area. All of your companion banners attach to the line.

upload-new-companion-banners

Preview Videos

See the following sections for information on previewing a creative:

Preview Across Devices

From the Edit Creative or Edit Ad page, you can preview your video to make sure you are satisfied with it on all the devices you are targeting.

preview-creative-across-devices

To preview a creative across devices:

  1. From the Edit Creative or Edit Ad page, in the Shareable Preview area, click Preview.

The Preview page opens in another browser window.

  1. From the Preview page, click the Desktop, Mobile, and Tablet buttons to check the creative in different formats.
  2. For mobile devices and tablets, move the slider left and right to view the creative in portrait and landscape.
  3. Click the Auto, HTML or Flash button to select a format in which to preview the video. Start the video to test it in that format.
  4. Close the Preview window and return to the Edit Creative or Edit Ad page.

Ad Choices

The AdChoices CLEAR Ad Notice provides consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. When AdChoices is served on or near ads, consumers can click through to learn more about how Yahoo and other companies collect and use data — including interest-based advertising. Consumers can exercise available choices about whether to continue to allow interest-based ads by the companies involved with an ad.

To help customers who participate in this industry-wide program, Yahoo offers gives consumers the option to enable or disable the CLEAR Ad Notice. DSP customers can provide AdChoices notices for most standard-format IAB ad sizes at no additional cost. Users see the notification in the upper-right corner above the ad.

Do one of the following:

  • Enable AdChoices to display a CLEAR Ad Notice on or near the ad. Clicking the notice generates a new window containing information about the advertiser and privacy pages, and an opt-out link.
  • Disable AdChoices if you want to create your own landing page to inform consumers about privacy practices, profile management, and opt-out options; or skip the CLEAR Ad Notice notification.