Edit a Native Display Creative

Use the information on this page to edit a native display creative or ad. Start by navigating to the Creatives or Ads page. There, you see all of your creatives or ads in a list view for easy sorting and reference. If you need navigational help, see the following help pages:

Edit Basic Information

This section explains how to edit a native creative’s basic information including the creative name, status, and ad building blocks.

edit-native-display-creative

To edit basic information:

  1. In the Creative Name field, type a new name for the creative.
  2. Set or change the status of the creative by moving the Status slider to the Active or Inactive position. A creative must be active in order for it to serve.
  3. Edit your ad by updating the information in each of the ad setup fields. Your native ad content updates accordingly. Do the following:
  • For Advertiser Name, type the company name the way you want it to appear in the ad. Maximum 25 characters.
  • For Ad Title, edit the title of the advertisement that the user sees. It should be a short, catchy phrase designed to attract attention. Maximum 50 characters.
  • For Ad Description, edit the sentences describing your product or service. The ad description should include a call to action. Maximum 200 characters.

Note

Some supply side platforms (SSPs) limit the number of characters in the ad description. Ads with descriptions that exceed the character limits will not serve on those SSPs. See Ad Description Limits.

  • For Call To Action Text, edit the word or phrase used, such as Sign Up or Buy Now.
  1. To add your own internal creative ID, click the plus sign to expand the Add Custom ID field. Type the ID in the field.

Note

You can add up to three custom creative IDs and each ID can be up to 30 characters long. You can produce Report Builder reports using the Creative Custom ID dimension.

Remove and Replace Creatives

You can add and remove your native creative images, and preview and check the ones you add. Creative preview shows you what the ad looks like in a demo environment on the Yahoo home page.

Upload the following creative sizes:

  • An image that is at least 1200 X 627 pixels for the main creative image in the ad.
  • A creative that is at least 82 X 82 pixels for the advertiser’s brand logo.
  • A creative that is at least 200 X 200 pixels for a mobile image.
  • A creative that is at least 627 X 627 pixels for a mobile Web image.
remove-replace-native-display-creatives

To remove and replace native display creatives:

  1. Hover over the creative thumbnail, and click the trash can icon in the lower-left corner.
  2. Upload the images you want to use for the creative. Click Choose File or drop the image into the drop zone for each creative size. The image can be .jpg, .gif, or .png files with no animation, and they can be up to 2 MB.

Preview Creatives

See the following sections for information on previewing a creative:

Preview Across Devices

From the Edit Creative or Edit Ad page, you can preview your creative to make sure you are satisfied with it on all the devices you are targeting.

preview-across-devices

To preview a creative across devices:

  1. From the Edit Creative or Edit Ad page, locate the Native Ad Preview area.
  2. From the drop-down list for devices, select Phone, Tablet, or Desktop to check the creative on different devices.
  3. For mobile devices and tablets, select portrait and landscape from the drop-down list for orientation.

Tear Sheet Live Preview

Use the DSP Tear Sheet Live Preview feature to view native display ads on a live Oath publisher page. Tear Sheets Live Preview is a useful tool for capturing “proof of serving” for clients, and see what your ad will look like on actual Oath properties.

Note

To create a tear sheet live preview, you must have DSP access.

copy-preview-link

To Create a Tear Sheet Live Preview:

  1. From the Edit Creative or Edit Ad page, move the Live Preview slider to the right to enable the Tear Sheet Live Preview feature.
  2. From the drop-down list for devices, select Phone, Tablet, or Desktop to check the creative on different devices.
  3. For mobile devices and tablets, select portrait and landscape from the drop-down list for orientation.
  4. Scroll down to view your ad in the context of a live publisher page.

Click Through URL

Edit the click-through URL if you need to make any adjustments. The click through URL is the URL that redirects users to the final landing page. This URL can be a click tracker or regular landing page URL. Specifying a click through URL is required for hosted creatives.

Important

Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.

clickthrough-url

To edit the click-through URL:

  1. Remove the previous click-through URL. Select the URL and press Delete.
  2. Type the new click through URL in the Click Through URL field.
  3. Click anywhere on the page, outside the Click Through URL field.

DSP validates the URL and displays a success message or error message. If the URL is validated, DSP fills in the landing page URL automatically.

Note

You can add additional click trackers in the “Additional Tracking URL” field below. These URLs will fire on the click event but will not perform any redirecting.

Edit the Tracking URLs

You can add, remove, and replace your tracking URLs. You can include up to three third-party impression tracking URLs. One of the three impression tracking URLs can be a Javascript impression-tracking pixel. For example, the creative can include either of the following:

  • Two image tags and one Javascript tag
  • Three image tags
edit-native-tracking-url

To edit tracking URLs:

  1. Remove any tracking URLs you no longer need. Click the minus sign next to the URL to remove it.
  2. If necessary, click the Add Tracking URL link to add a new tracking URL.
  3. Type or paste the tracking URL in the Tracking URL field.
  4. Specify what type of tracking URL you are including. Select one of the following options from the Type drop-down list.
  • To include an impression-tracking URL, select Impression - URL
  • To include a Javascript impression-tracking pixel, select Impression - Javascript
  1. Repeat steps 1-4 to add any additional impression tracking URLs (up to a total of three).

Important

Do not add multiple Javascript impression-tracking pixels to the creative. You should only designate one Javascript pixel. Additional Javascript pixels will not be used.

Save Your Edits

To save your edits, you have the following options:

  • If you are finished editing your creative, click Update Creative. You stay on the Edit Creative (or Edit Ad) page, where you can continue making adjustments if needed.
  • If you want to set up more creatives, click Save and New. You see the New Creative (or New Ad) page, where you can set up a new creative or ad.

Ad Description Limits

Some SSPs limit the number of characters in the ad description. Ads with descriptions that exceed the character limits will not serve on those SSPs.

SSP Ad Description Character Limits
TripleLift 200
MoPub 100
Rubicon 200
Flurry 150
Sharethrough 140
AdX 90
Gemini 150
Adyoulike 200
Ligatus 90