Set Up Native Display Creatives

Use the information on this page when you set up a new native display creative or ad.

These instructions assume you are on the New Creative or New Ad page. If you need help getting to the New Creative or New Ad page, check out Creatives or Ads.

Configure the Basics

This section explains how to configure a native creative’s basic information including the creative name, status, and ad building blocks.


To configure the basics:

  1. Select the Display button.
  2. Set the creative up as a native creative (not a display creative). Select Native from the Ad Format drop-down list.
  3. Set the ad type. Choose Standard Native or Cinemagraph (Only available on TripleLift Exchange) from the Ad Type drop-down list.
  4. In the Creative Name field, type a name for the creative.
  5. Set or change the status of the creative using the slider. A creative must be active in order for it to serve.
  6. Set up your ad by entering the information in each of the ad setup fields. The information you enter will show in the native ad.
  • For Advertiser Name, type the company name the way you want it to appear in the ad. Maximum 25 characters.
  • For Ad Title, enter the title of the advertisement that the user sees. It should be a short, catchy phrase designed to attract attention. Maximum 50 characters.
  • For Ad Description, include one or two sentences describing your product or service. The ad description should include a call to action. Maximum 200 characters.


Some supply side platforms (SSPs) limit the number of characters in the ad description. Ads with descriptions that exceed the character limits will not serve on those SSPs. See Ad Description Limits.

  • For Call To Action Text, enter a word or short phrase that could fit on a link or button, such as Sign Up or Buy Now.
  1. If you want to add your own internal creative ID, click the plus sign to expand the Add Custom ID field. Type the ID in the field.


You can add up to three custom creative IDs and each ID can be up to 30 characters long. You can produce Report Builder reports using the Creative Custom ID dimension.

Upload Creatives

You can upload your native creative images, preview them, and check them. Creative preview shows you what the ad looks like in a demo environment on the Yahoo home page.

Upload the following creative sizes:

  • A creative that is at least 1200 X 627 pixels for the main creative image in the ad.
  • A creative that is at least 80 X 80 pixels for the advertiser’s brand logo.
  • A creative that is at least 627 X 627 pixels for the mobile web image.

To upload your native creatives:

Upload the images you want to use for the creative. Click Choose File or drop the image into the drop zone for each creative size. The images can be .jpg, .gif, or .png files with no animation, and they can be up to 2 MB.

Click Through URL

The click through URL is the URL that redirects users to the final landing page. This URL can be a click tracker or regular landing page URL. Specifying a click through URL is required for hosted creatives.


Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.


To set the click-through URL:

  1. Type the click through URL in the Click Through URL field.
  2. Click anywhere on the page, outside the Click Through URL field.

DSP validates the URL and displays a success message or error message. If the URL is validated, DSP fills in the landing page URL automatically.


You can add additional click trackers in the “Additional Tracking URL” field below. These URLs will fire on the click event but will not perform any redirecting.

Tracking URLs

You can include up to three third-party impression tracking URLs. One of the three impression tracking URLs can be a Javascript impression-tracking pixel. For example, the creative can include either of the following:

  • Two image tags and one Javascript tag
  • Three image tags

To set up tracking URLs:

  1. Type or paste the tracking URL in the Tracking URL field.
  2. Specify what type of tracking URL you are including. Select one of the following options from the Type drop-down list.
  • Impression - URL A standard impression tracker (pixel tag). Impression URLs need to be in native creative format and cannot be wrapped in html tags.
  • Impression - Javascript A Javascript impression tracker that is fired at impression time. A Javascript impression tracker needs to be wrapped in <script>……</script> tags.
  • Click - A click tracking pixel. A click tracker needs to be a URL, and cannot be in Javascript format. The click tracker is loaded when a user clicks either the image or the call to action button.
  1. You can add additional impression tracking URLs (up to a total of three). To add another impression tracking URL, click the Add Tracking URL link.


Do not add multiple Javascript impression-tracking pixels to the creative. You should only designate one Javascript pixel. Additional Javascript pixels will not be used.

  1. Repeat steps 1-3 for each new tracking URL.

Preview Creatives

See the following sections for information on previewing a creative:

Preview Across Devices

From the New Creative or New Ad page, you can preview your creative to make sure you are satisfied with it on all the devices you are targeting.


To preview a creative across devices:

  1. From the New Creative or New Ad page, locate the Native Ad Preview area.
  2. From the drop-down list for devices, select Phone, Tablet, or Desktop to check the creative on different devices.
  3. For mobile devices and tablets, select portrait and landscape from the drop-down list for orientation.

Tear Sheet Live Preview

Use the DSP Tear Sheet Live Preview feature to view native display ads on a live Oath publisher page. Tear Sheets Live Preview is a useful tool for capturing “proof of serving” for clients, and see what your ad will look like on actual Oath properties.


To create a tear sheet live preview, you must have DSP access.


To Create a Tear Sheet Live Preview:

  1. From the New Creative or New Ad page, move the Live Preview slider to the right to enable the Tear Sheet Live Preview feature.
  2. From the drop-down list for devices, select Phone, Tablet, or Desktop to check the creative on different devices.
  3. For mobile devices and tablets, select portrait and landscape from the drop-down list for orientation.
  4. Scroll down to view your ad in the context of a live publisher page.

Save Creative

To save your creative, you have the following options:

  • If you are finished setting up creatives, click Update Creative or Save Creative. You see the Edit Creative (or Edit Ad) page, where you can continue making adjustments if needed.
  • If you want to set up more creatives, click Save and New. You see the New Creative (or New Ad) page, where you can set up a new creative or ad.

Ad Description Limits

Some SSPs limit the number of characters in the ad description. Ads with descriptions that exceed the character limits will not serve on those SSPs.

SSP Ad Description Character Limits
AdX 90
Adyoulike 200
Flurry 150
Gemini 150
Ligatus 90
LiveIntent 90
MoPub 100
Rubicon 200
Sharethrough 140
TripleLift 200

Additional Resources

These additional resources provide more information on Oath and DSP native solutions. Download the following resources:

  • Native Ads from a Programmatic Perspective.
  • Get Started with Native Creatives.
  • DSP Programmatic Native Solutions.
  • Advantages of DSP Native Ads.