Set Up Display Creatives

Use the information on this page to upload a new display creative or ad. You can either upload creatives at the advertiser level, or upload ads at the line level.

These instructions assume you are on the New Creative or New Ad page. If you need help getting to the New Creative or New Ad page, check out Creatives or Ads.

Configure the Basics

This section explains how to configure a creative’s basic information including the ad format, ad type, hosting type, name, status, and ad size.

display-creative-basic-information

To configure the basics:

  1. Select the Display button at the top of the page if it’s not already selected.
  2. From the Ad Format drop-down list, select Display.

For information on native creatives, check out Set Up Native Display Creatives.

  1. Select an ad type from the Ad Type drop-down list.
  • Banner ads are fixed-dimension, static images that appear on a Web page, usually hyperlinked to an advertiser’s website. For example, a banner ad can be a static rectangular image at the top of a page.
  • MRAID (Mobile Rich Media Ad Interface Definitions) is the ad format for rich media ads that will run in mobile apps. MRAID creative support extends to third-party creatives only.

Important

Be sure to Add the the third-party MRAID Javascript into the text field on the right. An MRAID creative will always have <script src=”mraid.js”></script> at the top of the tag.

  • Rich Media ads are images that include motion or animation. For example, an element of the ad moves as you mouse over the ad.

For details on rich media options, check out Rich Media Options below.

  1. Select a hosting option (Hosted or 3rd Party).
  2. In the Creative Name field, type a name for the creative.
  3. Set the status of the creative by moving the Status slider to the Active or Inactive position. A creative must be active in order for it to serve.
  4. To show or hide the AdChoices CLEAR Ad Notice near the ad, do one of the following:
  • Enable AdChoices to display a CLEAR Ad Notice on or near the ad. Clicking the notice generates a new window containing information about the advertiser and privacy pages, and an opt-out link.
  • Disable AdChoices if you want to create your own landing page to inform consumers about privacy practices, profile management, and opt-out options; or skip the CLEAR Ad Notice notification.

For details, check out Ad Choices below.

  1. From the Ad Size drop-down list, select the appropriate ad size.
  2. (For alcohol-related ads only) click in the Creative Category field and select the Alcohol Ad from the drop-down list.
  3. If you want to add your own internal creative ID, click the plus sign to expand the Add Custom ID field. Type the ID in the field.

Note

You can add up to three custom creative IDs and each ID can be up to 30 characters long. You can produce Report Builder reports using the Creative Custom ID dimension.

Click Through URL (Hosted Creatives)

The click through URL is the URL that redirects users to the final landing page. This URL can be a click tracker or regular landing page URL. Specifying a click through URL is required for hosted creatives.

Important

Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.

clickthrough-url

To set the click-through URL:

  1. Type the click through URL in the Click Through URL field.
  2. Click anywhere on the page, outside the Click Through URL field.

DSP validates the URL and displays a success message or error message. If the URL is validated, DSP fills in the landing page URL automatically.

Note

You can add additional click trackers in the “Additional Tracking URL” field below. These URLs will fire on the click event but will not perform any redirecting.

Landing Page URL (Third-Party Creatives)

The landing page URL is the domain that corresponds to the final landing page for your ad. Specifying a landing page URL is optional for third-party creatives, but recommended to avoid being blocked by certain exchanges.

Important

Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.

landing-page-url

To set the landing page URL:

  1. Type the landing page URL in the Landing Page URL field.
  2. Click anywhere on the page, outside the Landing Page URL field.

DSP checks the URL to make sure it is not a click tracker, and displays a success message or error message. If the URL is validated, DSP fills in the validated landing page URL automatically.

Note

The Landing Page URL field is not mandatory. If you leave this field blank, the DSP Creative Tester fills it in automatically as part of the creative audit.

Tracking URLs

You can set up multiple impression tracking URLs and/or a single click tracking URL for the creative to track impressions or clicks in the ad server of your choice (such as Doubleclick or Sizmek) and using Yahoo’s reporting.

add-tracking-url

Important

DSP uses the click tracking URL during live ad serving to redirect the user to the final landing page destination. If the landing page URL and the final destination of the click tracking URL are different, then the SSP and Yahoo will flag the creative during the creative audit process.

To set up tracking URLs:

  1. Type the tracking URL in the Tracking URL field.
  2. Specify if the tracking URL is based on clicks or impressions. Select Click or Impression from the Type menu.
  3. You can add additional impression tracking URLs. To add another impression tracking URL, click the Add Tracking URL link.

Important

Do not add multiple click tracking URLs to the creative. You should only designate one click tracking URL. Additional click tracking URLs will not be used.

  1. Repeat steps 1-3 for each new impression tracking URL.

Upload Creatives

See the following sections for information on uploading a creative:

  • Upload a Hosted Creative upload-a-hosted-creative
  • Upload a Third Party Creative upload-a-third-party-creative

Upload a Hosted Creative

For Hosted images, you upload an image from your local drive or a connected server and preview the image. Creative preview mimics the bid response that DSP constructs, and fires all pixels that are attached to the line.

upload-hosted-display-creative

To upload a hosted creative:

  1. Upload your creative. Drag the image onto the drop zone or click Choose a file to upload, browse to the image, and click Open.
  2. Save your creative. Do one of the following:
  • If you are finished setting up creatives, click Save Creative. You see the Edit Creative (or Edit Ad) page, where you can make any needed adjustments to your saved creative.
  • If you want to set up more creatives, click Save and New. You see the New Creative (or New Ad) page, where you can set up a new creative or ad.
  1. Check your creative (highly recommended). Look for the Verified Preview indicator below and to the right of the image.

Important

Creative preview only works for secure (https) creatives, and cannot replicate all creative issues.

Upload a Third Party Creative

For third-party images, you upload ad tag javascript code, and then preview the image that is generated. Creative preview mimics the bid response that DSP constructs, and fires all pixels that are attached to the line.

upload-third-party-display-creative

To upload a third-party creative:

  1. Click a button to select whether the ad tag is Secure or Unsecure.
  2. Paste the ad tag in the field.
  3. Save your creative. Do one of the following:
  • If you are finished setting up creatives, click Save Creative. You see the Edit Creative (or Edit Ad) page, where you can make any needed adjustments to your saved creative.
  • If you want to set up more creatives, click Save and New. You see the New Creative (or New Ad) page, where you can set up a new creative or ad.
  1. Check your creative (highly recommended). Look for the Verified Preview indicator below and to the right of the creative.

Important

Creative preview only works for secure (https) creatives, and cannot replicate all creative issues.

Preview Creatives

See the following sections for information on previewing a creative:

Preview Across Devices

From the Edit Creative or Edit Ad page, you can take a look at the shareable preview to make sure you are satisfied with it on all the devices you are targeting.

shareable-preview

To preview a creative across devices:

  1. From the Edit Creative or Edit Ad page, in the Shareable Preview area, click Preview.
The Preview page opens in another browser window.
  1. From the Preview page, click the Desktop, Mobile, and Tablet buttons to check the creative in different formats.
  2. For mobile devices and tablets, move the slider left and right to view the creative in portrait and landscape.
  3. Close the Preview window and return to the Edit Creative or Edit Ad page.

Tear Sheet Live Preview

Use the DSP Tear Sheets Live Preview feature to view display ads on a live Oath publisher page. Tear Sheets Live Preview is a useful tool for taking screenshots to capture “proof of serving” for clients, and see what your ad will look like on actual Oath properties. Tear Sheets Live Preview supports the native and banner formats for display creatives.

Note

To create a tear sheet live preview, you must have DSP access.

live-preview

Tear Sheet Live Preview supports the following desktop ad sizes:

  • 970 x 250 px
  • 728 x 90 px
  • 300 x 250 px

And mobile ads:

  • 320 x 50 px

To Create a Tear Sheet Live Preview:

  1. From the Edit Creative or Edit Ad page, in the Live Preview area, select an option from the Device drop-down list (Phone or Desktop).
  2. If you selected Phone in Step 1, choose an orientation (Portrait or Landscape).
  3. Click the Generate button.
  4. Click the Preview button to view your creative on a live phone or desktop web page.
  5. Close the tear sheet and return to the Edit Creative or Edit Ad page.
  6. If you are happy with your tear sheet, click the Copy Link button in the Live Preview area. Feel free to share the copied link with other DSP users.
The preview link is valid for seven days and can be shared with external clients who can access this link and get a sense of how their creatives would render on a live Oath page.

Ad Choices

The AdChoices CLEAR Ad Notice provides consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. When AdChoices is served on or near ads, consumers can click through to learn more about how Yahoo and other companies collect and use data — including interest-based advertising. Consumers can exercise available choices about whether to continue to allow interest-based ads by the companies involved with an ad.

To help customers who participate in this industry-wide program, Yahoo offers gives consumers the option to enable or disable the CLEAR Ad Notice. DSP customers can provide AdChoices notices for most standard-format IAB ad sizes at no additional cost. Users see the notification in the upper-right corner above the ad.

Rich Media Options

If you are uploading Expandable creatives, set the expansion direction for Rich Media Expandable ads. Expandable ads consist of a panel that expands beyond the border of the base ad unit.

rich-media-options

To set the rich media options:

  1. Choose the action that triggers ad expansion. Select one of the following options from the User Interaction drop-down list:
  • On Load - the ad expands when page is loaded.
  • On Click - the ad expands when user clicks on ad.
  • On Hover - the ad expands when user hovers over the ad.
  1. Choose the direction in which the ad expands. Select one of the following options from the Expand Direction drop-down list:
  • Automatic - DSP determines the best direction for the ad to expand.
  • Left - the ad expands to the left.
  • Right - the ad expands to the right.
  • Up - the ad expand upward.
  • Down - the ad expands downward.
  • Full Screen - the ad expands to the width and height of the browser window.