Native Cinemagraph Creatives

Native cinemagraph creatives are animated GIFs that are guaranteed to capture user attention. Native cinemagraph creatives are for the TripleLift exchange only.


These instructions assume you are on the New Creative or New Ad page. If you need help getting to the New Creative or New Ad page, check out Creatives or Ads.

Select Your Native Ad Type

To set up a native cinemagraph creative, at the top of the New Creative page, select Native, and then select Cinemagraph.


Name and Activate

This section explains how to name and activate your native cinemagraph creative.


To name and activate your creative:

  1. In the Creative Name field, type a name for the creative.
  2. Set the status of the creative by moving the Status slider to the Active or Inactive position. A creative must be active in order for it to serve.

Configure the Ad Building Blocks

Set up your ad by entering the information in each of the ad setup fields. The information you enter will show in the native ad.


To configure the ad building blocks:

  1. For Advertiser Name, type the company name the way you want it to appear in the ad. Maximum 25 characters.
  2. For Ad Title, enter the title of the advertisement that the user sees. It should be a short, catchy phrase designed to attract attention. Maximum 50 characters.
  3. For Ad Description, include one or two sentences describing your product or service. The ad description should include a call to action. Maximum 200 characters. Note that some SSPs limit the number of characters in the ad description. See Ad Description Limits.
  4. For Call to Action Type, select the type of call to action you want to use for your creative. Select one of the following:
  • Predefined. Select a predefined call to action if you want to set the call to action language, and select from a list of suggested calls to action, such as Learn More, or Call Now.
  • Custom. Select a custom call to action if you want to use your own unique call to action phrase, such as Join our bodaciously cool discount club.
  1. If you selected a predefined call to action, set the call to action language by selecting an option from the Language drop-down list.


The call to action language must match the language you set for the line.

  1. If you selected a predefined call to action, select a call to action phrase from the Call To Action drop-down list.


Select the phrase that best represents what you want your users to do when they see your ad.

Upload Creatives

You can upload your native creative images, preview them, and check them. Creative preview shows you what the ad looks like in a demo environment on the Yahoo home page.

Upload the following creative sizes:

  • A creative that’s at least 1200 X 627 pixels for the main creative image in the ad.
  • A creative that’s 300 pixels total (for example, 150 pixels x 150 pixels)
  • A creative that’s at least 200 X 200 pixels for a mobile image (recommended for serving on Verizon Media native inventory).

To upload your native cinemagraph creatives:

Upload the images you want to use for the creative. Click Choose File or drop the image into the drop zone for each creative size. The images can be .jpg, .gif, or .png files with no animation, and they can be up to 2 MB.

Click Through URL

The click through URL is the URL that redirects users to the final landing page. This URL can be a click tracker or regular landing page URL. Specifying a click through URL is required for hosted creatives.


Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.


To set the click-through URL:

  1. Type the click through URL in the Click Through URL field.
  2. Click anywhere on the page, outside the Click Through URL field.

DSP validates the URL and displays a success message or error message. If the URL is validated, DSP fills in the landing page URL automatically.


You can add additional click trackers in the “Additional Tracking URL” field below. These URLs will fire on the click event but will not perform any redirecting.

Additional Tracking URLs

You can include up to three third-party impression tracking pixels. One of the three impression tracking URLs can be a Javascript impression-tracking pixel. For example, the creative can include either of the following:

  • Two image tags and one Javascript tag
  • Three image tags

To set up tracking URLs:

  1. Type or paste the tracking URL in the Tracking URL field.
  2. Specify what type of tracking URL you are including. Select one of the following options from the Type drop-down list.
  • Impression - URL A standard impression tracker (pixel tag). Impression URLs need to be in native creative format and cannot be wrapped in html tags.
  • Impression - Javascript A Javascript impression tracker that is fired at impression time. A Javascript impression tracker needs to be wrapped in <script>……</script> tags.
  • Click - A click tracking pixel. A click tracker needs to be a URL, and cannot be in Javascript format. The click tracker is loaded when a user clicks either the image or the call to action button.

Preview Creatives

See the following sections for information on previewing a creative:

Preview Across Devices

From the New Creative or New Ad page, you can preview your creative to make sure you are satisfied with it on all the devices you are targeting.


To preview a creative across devices:

  1. From the drop-down list for devices, select Phone, Tablet, or Desktop to check the creative on different devices.
  2. For mobile devices and tablets, select portrait and landscape from the drop-down list for orientation.

Tear Sheet Live Preview

Use the DSP Tear Sheet Live Preview feature to view native display ads on a live Verizon Media publisher page. Tear Sheets Live Preview is a useful tool for capturing “proof of serving” for clients, and see what your ad will look like on actual Verizon Media properties.


To create a tear sheet live preview, you must have DSP access.


To Create a Tear Sheet Live Preview:

  1. From the New Creative or New Ad page, move the Live Preview slider to the right to enable the Tear Sheet Live Preview feature.
  2. From the drop-down list for devices, select Phone, Tablet, or Desktop to check the creative on different devices.
  3. For mobile devices and tablets, select portrait and landscape from the drop-down list for orientation.
  4. Scroll down to view your ad in the context of a live publisher page.

Save Creative

To save your creative, you have the following options:

  • If you are finished setting up creatives, click Update Creative or Save Creative. You see the Edit Creative (or Edit Ad) page, where you can continue making adjustments if needed.
  • If you want to set up more creatives, click Save and New. You see the New Creative (or New Ad) page, where you can set up a new creative or ad.

Ad Description Limits

Some SSPs limit the number of characters in the ad description. Ads with descriptions that exceed the character limits will not serve on those SSPs.

SSP Ad Description Character Limits
AdX 90
Adyoulike 200
Flurry 150
Gemini 150
Ligatus 90
LiveIntent 90
MoPub 100
Rubicon 200
Sharethrough 140
TripleLift 200