Edit Multiple Display Creatives

Edit multiple creatives when you want to update a lot of creatives but your changes are different for each creative. To make identical changes to many creatives, check out Bulk Edit Creatives.

Get Started

From the Creatives or Ads list view, you can select multiple creatives to edit. You can edit hosted and third-party creatives all at once, but the multiple creatives edit page divides them into separate sections.

start-editing-multiple-display-creatives

To get started editing multiple display creatives:

  1. From the Creatives or Ads list view, click the checkboxes to the left of the creatives you want to edit. If you need help getting to the Creatives or Ads list view, check out Creatives or Ads.
  2. Select Edit Multiple from the Actions menu.
  3. On the multiple creatives edit page, click the down arrow to expand the first creative you want to edit.

Edit Basic Information

This section explains how to edit a creative’s basic information, including the creative name, status, size, and creative category.

editing-basic-creative-settings

To edit basic information:

  1. In the name field on the creative’s title bar, type a new name for the creative.
  2. Set or change the creative status by moving the Status slider to the Active or Inactive position. A creative must be active in order for it to serve.
  3. To show or hide the AdChoices CLEAR Ad Notice near the ad, do one of the following:
  • Enable AdChoices to display a CLEAR Ad Notice on or near the ad. Clicking the notice generates a new window containing information about the advertiser and privacy pages, and an opt-out link.
  • Disable AdChoices if you want to create your own landing page to inform consumers about privacy practices, profile management, and opt-out options; or skip the CLEAR Ad Notice notification.

For details, check out Ad Choices below.

  1. Move the slider to enable or disable ad choices.
  2. Edit the ad size. Select a different ad size from the drop-down list, if needed.
  3. If you are setting up an alcohol ad, click in the Creative Category field and select Alcohol Ad from the drop-down list.

Click Through URL (Hosted Creatives)

Edit the click-through URL if you need to make any adjustments. The click through URL is the URL that redirects users to the final landing page. This URL can be a click tracker or regular landing page URL. Specifying a click through URL is required for hosted creatives.

Important

Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.

editing-clickthrough-or-lp-url

To edit the click-through URL:

  1. Remove the previous click-through URL. Select the URL and press Delete.
  2. Type the new click through URL in the Click Through URL field.
  3. Click anywhere on the page, outside the Click Through URL field.
DSP validates the URL and displays a success message or error message. If the URL is validated, DSP fills in the landing page URL automatically.

Note

You can add additional click trackers in the “Additional Tracking URL” field below. These URLs will fire on the click event but will not perform any redirecting.

Landing Page URL (Third-Party Creatives)

Edit the landing page URL if you need to make any adjustments. The landing page URL is the domain that corresponds to the final landing page for your ad. Specifying a landing page URL is optional for third-party creatives, but recommended to avoid being blocked by certain exchanges.

Important

Some SSPs require a declared advertiser domain when they register an ad or respond to an ad request. If the advertiser domain differs from the ad content or landing page, the SSP may assume the ad is fraudulent and block the ad from serving.

edit-landing-page-url

To edit the landing page URL:

  1. Remove the previous landing page URL. Select the URL and press Delete.
  2. Type the new landing page URL in the Landing Page URL field.
  3. Click anywhere on the page, outside the Landing Page URL field.
DSP checks the URL to make sure it is not a click tracker, and displays a success message or error message. If the URL is validated, DSP fills in the validated landing page URL automatically.

Note

The Landing Page URL field is not mandatory. If you leave this field blank, the DSP Creative Tester fills it in automatically as part of the creative audit.

Tracking URLs

You can edit multiple impression tracking URLs and/or a single click tracking URL for the creative to track impressions or clicks in the ad server of your choice (such as Doubleclick or Sizmek) and using Yahoo’s reporting.

add-tracking-urls

Important

DSP uses the click tracking URL during live ad serving to redirect the user to the final landing page destination. If the landing page URL and the final destination of the click tracking URL are different, then the SSP and Yahoo will flag the creative during the creative audit process.

To set up tracking URLs:

  1. Type the tracking URL in the Tracking URL field.
  2. Specify if the tracking URL is based on clicks or impressions. Select Click or Impression from the Type menu.
  3. You can add additional impression tracking URLs. To add another impression tracking URL, click the Add Tracking URL link.

Important

You should not add multiple click tracking URLs to the image. You should only designate one click tracking URL. Additional click tracking URLs will not be used.

  1. Repeat steps 1-3 for each new impression tracking URL.

Remove and Replace Creatives

You can remove and replace creatives that have errors, aren’t serving properly, or otherwise need to be updated.

See the following sections:

Remove and Replace Hosted Creatives

For Hosted image or Flash creatives, you can remove the existing creative and upload a new one from your local drive or a connected server.

remove-and-replace-hosted-creatives

To remove and replace a hosted creative:

  1. Click the trash can button if you want to remove the existing creative.
  2. Upload the new creative. Do one of the following:
  • Drag the new creative onto the drop zone.
  • Click Choose a file to upload, browse to the creative, and click Open.
  1. Click Save in the bar above the creative to save your creative.

Important

You must save each creative you edit individually.

  1. Preview your creative. For details, check out Preview Display Creatives.

In addition to the creative preview functionality, DSP also performs a creative test on the new creative. You can see detailed creative test results in about half an hour. For details on creative validation, see Validate Creatives.

Remove and Replace Third Party Creatives

For third-party image or Flash creatives, you can remove the existing ad tag javascript code and upload new code.

remove-and-replace-3p-creatives

To remove and replace a third-party creative:

  1. From the ad tag field, select and delete the existing third-party ad tag.
  2. Paste the new ad tag into the field.
  3. Click Save in the bar above the creative to save your creative.

Important

You must save each creative you edit individually.

  1. Preview your creative. For details, check out /howto/creativepreview/display-preview.

In addition to the creative preview functionality, DSP also performs a creative test on the new creative. You can see detailed creative test results in about half an hour. For details on creative validation, see Validate Creatives.

AdChoices

The AdChoices CLEAR Ad Notice provides consumers with enhanced information and choices about how and when data is collected or used to serve ads targeted to them based on their likely interests. When AdChoices is served on or near ads, consumers can click through to learn more about how Yahoo and other companies collect and use data — including interest-based advertising. Consumers can exercise available choices about whether to continue to allow interest-based ads by the companies involved with an ad.

To help customers who participate in this industry-wide program, Yahoo offers gives consumers the option to enable or disable the CLEAR Ad Notice. DSP customers can provide AdChoices notices for most standard-format IAB ad sizes at no additional cost. Users see the notification in the upper-right corner above the ad.