Mail Domain Audiences

A mail domain audience is based on people who received Yahoo Mail from specific domains (such as your-product-page.com). You can include people if they received mail from certain domains, did not receive mail from other domains, or both.

Later, after you build the audience, you can include the mail domain audience data in a larger, composite audience that combines different Verizon Media and third-party data sources. Check out the Composite Audiences audience help page.

Build a Mail Domain Audience

Before you build a mail domain audience, make a list of the mail domains you want to include in the audience.

To build a mail domain audience:

  1. Navigate to the advertiser Audiences page or seat Audiences page.

If you need help, check out the following help sections:

  • navigate-to-the-advertiser-audiences-page
  • navigate-to-the-seat-audiences-page
  1. Click the Audience Builder button.
audience-builder-button

You see the Audience Builder.

  1. On the left side of the Audience Builder, click the Mail Domain button.
build-mail-domain-audience-page
  1. Configure your audience settings. Check out Configure Mail Domain Audience Settings.

Edit a Mail Domain Audience

For a mail domain audience, you can rename the audience, change the frequency and recency settings, and add to or replace the list of mail domains.

To edit a mail domain audience:

  1. Navigate to the advertiser Audiences page or seat Audiences page.

If you need help, check out the following help sections:

  • navigate-to-the-advertiser-audiences-page
  • navigate-to-the-seat-audiences-page
  1. Select the link for the mail domain audience you want to edit.
edit-mail-domain-audience-page

You see the Build Mail Domain Audience page.

build-mail-domain-audience-page
  1. Configure your audience settings. Check out Configure Mail Domain Audience Settings.

Configure Mail Domain Audience Settings

To configure mail domain audience settings, give the audience a name and configure the recency setting. You can either select the domains you want to include in the audience definition, select pre-populated mail domain categories, or both.

See the following sections for details:

Audience Name and Recency

To give your audience a name and set the audience recency, do the following:

  1. In the Audience Name field, type a name for your audience.
mail-domain-audience-name-field
  1. Set the recency parameter that DSP should use to populate the mail domain audience. From the In the Past dropdown list, select the number of days to count back from today in determining if the mail the user receives qualifies the user to be included in the audience.
in-the-past-drop-down-list

Select the Domains for the Audience Definition

A mail domain audience consists of users that receive Yahoo Mail from certain domains. Select your domains, and use the ANY and NOT controls to configure the audience logic.

To select the mail domains for the audience definition:

  1. Select the Search Mail Domains Tab.
available-domains-area
  1. In the Search Domains field, start typing the name of the domain you want to include in the audience definition.

You see a dropdown list with domain name matches.

domain-name-drop-down-list
  1. Use the ANY and NOT controls to define your audience as follows:
  • (ANY) the user is included in the audience if they receive mail from any of the selected domains.
  • (NOT) the user is included in the audience if they do not receive mail from any of the selected domains.

For example, to add the yahoo.com.uk domain to the ANY bucket, click the blue ANY control next to that domain.

example-domain-name

When you have finished defining your audience, you see the audience definitions on the right.

In the following example, to qualify for the audience, a user would have to receive mail from yahoo.com.uk or yahoo.com.au, but not any of the misspelled domains (yhaoo.com, or yhaoo.co).

mail-domain-audience-definition
  1. If you do not see the domains you are looking for, drag and drop a CSV file containing the domain names to the drop zone, or click Choose a file to upload.
mail-domain-drop-zone

Add Mail Domain Categories to the Audience Definition

DSP builds mail domain categories using a machine learning algorithm that auto-classifies domains into categories. When you add categories to your audience definition, the categories provide real-time reach estimates for the audiences you build.

To add mail domain categories to the audience definition:

  1. Select the Mail Domain Categories tab.
mail-domain-categories-tab
  1. Expand a category if you want to select a sub-category.
expand-a-category
  1. Click the plus sign next to a category or sub-category to add that category to the audience definition.
select-a-category

Your category is included in the definition.

category-shows-in-the-definition
  1. Repeat steps 2 and 3 until you have added all the categories you want to include in the definition.

Note

If you select more than one category, DSP uses “or” logic to define the audience. For example, if you create an audience using the Entertainment > Movies and Entertainment > Television categories, users who watch either television or movies are included in the audience.

multiple-categories-in-definition
  1. Click Build Audience.

Mail Domain audiences take about 48 hours to populate.