Email Address Audiences

An email address audience is a custom audience you create by uploading email addresses. DSP anonymizes the email addresses and matches them against Verizon Media user profiles.

The anonymized email addresses that form an email address audience come from users who have done one of the following:

  • Used the email address to create a Yahoo account directly
  • Used the email address as an alternate email address to create a Verizon Media account

Later, after you build the audience, you can use it as a basis for other audience types:

  • Expand the email address audience size by using it as a seed audience for a lookalike audience. Check out the Lookalike Audiences audience help page.
  • Include the email address audience data in a larger, composite audience that combines different Verizon Media and third-party data sources. Check out the Composite Audiences audience help page.

Build an Email Address Audience

Before you upload your email addresses, prepare a CSV or TXT file where each device Id is on its own line (up to 2 million rows).

To build an email address audience:

  1. Navigate to the advertiser-level Audiences page.

If you need help, check out navigate-to-the-advertiser-audiences-page.

Note

You can only build an email address audience for one advertiser at a time, not for an entire seat.

  1. Click the Audience Builder button.
audience-builder-button

You see the Audience Builder.

  1. On the left side of the Audience Builder, click the Email Address button.
build-email-address-audience-page
  1. Configure your audience settings. Check out Configure Email Address Audience Settings.

Edit an Email Address Audience

After you create an email address audience, you can always go back and edit it.

To edit an email address audience:

  1. Navigate to the advertiser-level Audiences page.

If you need help, check out navigate-to-the-advertiser-audiences-page.

Note

You can only build an email address audience for one advertiser at a time, not for an entire seat.

  1. Select the link for the email address audience you want to edit.
select-email-address-link

You see the Build Email Address Audience page.

edot-email-address-page
  1. Configure your audience settings. Check out Configure Email Address Audience Settings.

Configure Email Address Audience Settings

Name and activate your audience, and upload the email addresses you want to use in your audience definition.

To configure email address audience settings:

  1. In the Audience Name field, type a name for your audience.
email-address-audience-name-field
  1. If you are ready to make the audience active, move the Status slider to the right.
email-address-audience-status-slider
  1. In the Upload File Data Type area, click one of the following:
  • Select Raw to upload raw email addresses. If you upload raw email addresses, DSP hashes the data in SHA256 format before collecting it to protect the privacy of the users.
  • Select Hashed (SHA256) if the email addresses are already hashed.
  1. To see examples of the acceptable TXT or CSV file formats in which your email addresses need to be, click the View formatting examples link under the drop zone.
view-formatting-examples-link

You see the Accepted file formats overlay.

formatting-examples-overlay
  1. Click the close box or the Done button to close the overlay.
  2. Drag and drop your TXT or CSV file to the drop zone, or click Choose a file to upload.
email-address-drop-zone
  1. To show a list of audiences you have previously uploaded, click the plus sign next to Show Recent Uploads.
show-recent-uploads-link

You see a list of previously uploaded email addresses.

list-of-recent-uploads
  1. Click Build Audience or Update Audience.

DSP takes 3-4 hours for email address matching and scoring. The audience begins serving immediately after scoring. You can see the unique user count after 24 hours.