Create a New Campaign¶
A campaign is an advertising goal that defines a strategy for delivering ads within a set time period. Campaigns are defined by flight dates, total budgets, daily budget caps, and KPI metrics (to measure campaign effectiveness).
Every campaign belongs to a specific advertiser and inherits default settings (time zone, currency, budget) from the advertiser. Campaign-level flight dates (start and end dates) override line item-level settings (you can’t set up a line with a start date or end date that falls outside the campaign-level dates). Campaign-level frequency caps and budget settings form a cap for the lines under the campaign.
To create your first campaign:
- Click the Advertisers tab on the left side of any page.
- On the Advertisers page, select the advertiser for which you want to create the campaign.
You see the Campaigns page for that advertiser.
- Click the New Campaign button.
- Configure the campaign settings. You can configure the campaign settings manually for a single-schedule (one-time) campaign or multi-schedule (ongoing) campaign; or bulk upload campaigns using Excel.
For details, check out the following help pages: