Create a New Campaign

A campaign is an advertising goal that defines a strategy for delivering ads within a set time period. Campaigns are defined by flight dates, total budgets, daily budget caps, and KPI metrics (to measure campaign effectiveness).

Every campaign belongs to a specific advertiser and inherits default settings (time zone, currency, budget) from the advertiser. Campaign-level flight dates (start and end dates) override line item-level settings (you can’t set up a line with a start date or end date that falls outside the campaign-level dates). Campaign-level frequency caps and budget settings form a cap for the lines under the campaign.

To create your first campaign:

  1. Click the Advertisers tab on the left side of any page.
  2. On the Advertisers page, select the advertiser for which you want to create the campaign.
select-an-advertiser

You see the Campaigns page for that advertiser.

  1. Click the New Campaign button.
new-campaign-button
  1. Configure the campaign settings. You can configure the campaign settings manually for a single-schedule (one-time) campaign or multi-schedule (ongoing) campaign; or bulk upload campaigns using Excel.

For details, check out the following help pages: