About Oath CTV Contextuals

You can create Oath Connected TV (CTV) user interest segments to meet your targeting needs. You can then target those segments in line targeting using either “target” or “block” logic.

Oath Connected TV (CTV) supports Contextual targeting (a series of user interest categories and sub-categories).

Note

To access Oath CTV contextuals, enable them at the seat level using the Vendor Store. See Vendor Store.