About Moat IVT Contextuals

You can use Moat Invalid Traffic (IVT) contextuals to target low risk categories (valid human traffic) and block invalid (non-human) impressions served in a web environment.


To use Moat IVT contextuals, enable them at the seat level using the Vendor Store. See Vendor Store.

Moat IVT contextual targeting can either Target Low Risk or Block High Risk contextual categories.

  • Select Target Low Risk to target traffic that Moat deems as low risk.
  • Select Block High Risk to block traffic that Moat deems as high risk.