Campaign Performance

The Campaign Performance Report is a one-stop shop where you can gauge the health of your campaign in terms of delivery and performance over the last three months.

Use the interactive charts to view impressions, delivery, top domains, creative performance, and more without having to switch over to the reporting tools outside of the campaign.

campaign-performance-tab

Available Charts

The following table lists the charts available within the Campaign Performance report’s Summary and Audience views.

View Option Charts
Summary

Available charts:

  • Impressions by Date Range
  • Moat Viewability Rate
  • Delivery
  • Impressions by Day of Week
  • Click Through Rate (CTR)
  • Completed View Rate (CVR)
  • Domain Report
  • Creative
Audience

Available charts:

  • Impressions by Date Range
  • Gender
  • Impressions by Age and Gender
Survey Results.

An optional add on for campaigns. Use Survey Results tab to run control exposed or poll surveys, analyze brand health metrics, an evaluate campaign effectiveness as measured by brand lift.

You can associate users’ survey answers with retargeting audiences. For example, based on a user’s answer to a question, you can target or exclude that user.

To use the Online Survey feature, contact your Verizon Media representative.

Customize and Manage

To customize and manage the Campaign Performance report, adjust the date range, customize the view, hover over data to get tool tips, and export chart data.

To Do This
Narrow the date range In the Impression Activity area, drag the rectangular date markers on the left and right sides of the chart to set the date range.
Move tiles around The report is a customizable grid composed of selectable and moveable tiles. Click and hold a tile, and drag it to a new location. Be sure your browser window is at least as wide as the chart you’re moving.
Toggle displayed information on or off In dual-axis charts, click an icon in the legend to show or hide displayed information.
Delete tiles Click the close box in the upper-right corner of a tile to delete that tile. To restore the tile, select the tile from the Select a chart drop-down list in the upper-right corner of the Summary or Audiences view.
View granular data Hover over any data point, line, bar, or pie slice to see a ‘tool tip’ with more granular information about that chart element.
Export chart data Click the tiny Export button in the upper-right corner of any page to export that page’s data.

Summary Tab

Select the Summary tab to see a page with informative tiles. The tiles contain information on impressions by days of the week; impression delivery history; the top performing domains; best-performing creatives in terms of clicks and impressions; CTR; and CVR and MVR for videos.

Example Summary Page

You can rearrange the tiles on the Summary page, and show only the information that interests you. For example, you can set up a page showing the tiles for impressions, delivery, top domains, and creatives.

sample-campaign-performance-summary

Filter the Summary Tab

On the Summary tab, you can switch between the Line Items view and the Creative view to filter the data. For the Line Items view, select All line items, or a particular line item to see statistics for that line item.

Similarly, for the Creatives view, select All creatives or a specific creative to see statistics for that creative.

filter-the-summary-page

Audiences Tab

On the audiences tab you see a page with graphical representations of the demographic data from the measurement provider you selected when you set up the campaign (Yahoo, Nielsen, or comScore). You see impression activity for the past three months. Move the slider in the Impression Activity for the Last Three Months area to get statistics over a shorter duration. The statistics include impressions and clicks by age, gender, and both age and gender.

Note

Date Range manipulation on the Audiences page supports entire months only (a slider snaps to the nearest month when you move it).

audience-view

Survey Results Tab

The Online Survey is Verizon Media’s proprietary survey solution that supports Control/Exposed and Poll surveys. The survey tool is an add on that you can request by contacting your Verizon Media representative.

If you set up a survey using the Online Survey add on, you see a new Survey Results sub-tab under Campaign Performance.

example-control-exposed-survey

About the Online Survey Add On

The Online Survey is a survey tool you can use to run short-form surveys, analyze brand health metrics, and evaluate campaign effectiveness as measured by brand lift. The survey tool provides in-flight optimization insights. For example, you can see how respondents reacted during a specific time period to verify a hypothesis you made in a previous optimization.

The Online Survey has the following features and benefits:

  • View only access to Control/Exposed and Poll survey results for both managed and self-service clients.
  • Robust questionnaire functionality, including skip logic (specifying the next question based on the response to the previous question), open text, multiple question, and polling.
  • Customizable format, type, and text.
  • Full reporting capabilities with detailed data analysis including summary view, survey flow, question detail, cross tab reporting, and raw data exports.
  • Ability to identify Control vs. Exposed users.
  • Ability to create retargeting audiences based on their answer selections using DOT pixels.

Set Up a Survey

To set up a survey, contact your Verizon Media representative. When you request a survey, let your representative know if you want to retarget people who answer questions a certain way. Verizon Media will set up the survey and you can view the results on the DSP Campaign Performance page.

View Control/Exposed Survey Results

If you set up a control/exposed survey through your Verizon Media representative, you can view the summary and details on the Survey Results page. You can adjust the date range using the sliders in the Response by Date Range area, or by clicking a preset date range button.

example-ctrl-exposed-survey

To view the summary flow, click Summary Flow in the Summary area. The summary flow shows how users are directed when they take the survey. For example, if you set up questions with skip logic (specifying the next question based on the response to the previous question), you can see which users were redirected after the skip logic.

control-exposed-survey-flow

Click a question in the Question Details area to gain insight into the number of users who specified that they were exposed to your ad (exposed users), the number who specified they were not exposed (control users) and the effectiveness of different creative strategies.

control-exposed-details

Lower down on the Question Details page, you see information on the creative performance after exposed users saw the creative once, twice, 3-4 times, etc., and the lifetime performance of your creatives.

control-exposed-details-cont

View Poll Survey Results

If you set up a poll survey through your Verizon Media representative, you can view the summary and details on the Survey Results page. You can adjust the date range by clicking a preset date range button.

example-poll-survey

To view the summary flow, click Summary Flow in the Summary area. The summary flow shows how users are directed when they take the survey. For example, if you set up questions with skip logic (specifying the next question based on the response to the previous question), you can see which users were redirected after the skip logic.

example-poll-survey-flow

Click a question in the Question Details area to gain insight into your users’ answers to each survey question. This will give you an idea of what the majority of users think about a competitor’s product, or user behavior patterns in the past 30 days.

The results in the Multi-Variate Testing area show the results of any multi-variate tests you have conducted. A multi-variate test allows you to test a hypothesis in which multiple variables are modified. For example, you could test a retargeting pixel on users that answer a question with Answer A and Answer B to determine which combination of variations performs the best out of all of the possible combinations.

multi-variate-results