App and Site Lists

You can blacklist or whitelist a group of mobile apps or app categories by creating a mobile app list. Select from a wide range of app categories or individual app bundles (or packages), or upload a CSV file of bundle IDs.

If you prefer, you can blacklist or whitelist a group of websites by creating a site list. To create a site list, you’ll upload a CSV file with the websites you want to target or exclude.

Create a Mobile App List

Create a mobile app list by selecting app categories or individual app bundles (or packages) from within the UI to curate custom lists for whitelisting or blacklisting. Your app list can include iOS and Android bundle IDs or app IDs.

To create a mobile app list:

  1. From any advertiser page, select the App and Site Lists tab.
app-and-site-list-tab
  1. Click New App or Site List.

You see the New App/Site List page.

app-and-site-list-tab
  1. Type a name for your app list in the List Name field.
  2. Select Mobile App List from the drop-down list on the right.
  3. If you are a seatholder and want to share the app list across all the advertisers in your seat, move the Use As slider to the right to the Shared position.
  4. If want to start targeting the app list right away, move the Status slider to the right to the Active position.
  5. Add your apps to the list. Do one or more of the following:
  • Drag and drop a CSV file with the bundle IDs into the drop zone or upload a list of bundle IDs from a CSV file by clicking the Choose file button.

Note

To upload a list of mobile apps in CSV format, be sure the list is formatted with one app per line.

  • Select an entire app category by clicking the plus sign to the right of the category name.
select-app-category
  • Select an indvidual app by clicking the plus sign to the right of the app name.
select-individual-app

You see your list of selected apps. You can remove any of the apps by selecting the app and clicking the X.

list-of-selected-apps
  1. When you are finished adding apps to your list, click Save List.

Create a Site List

Create a site list to form a list of URLs you want to target or exclude from targeting.

To create a site list:

  1. From any advertiser page, select the App and Site Lists tab.
app-and-site-list-tab
  1. Click New App or Site List.

You see the New App/Site List page.

app-and-site-list-tab
  1. Type a name for your site list in the List Name field.
  2. Select Site List from the drop-down list on the right.
  3. If you are a seatholder and want to share the site list across all the advertisers in your seat, move the Use As slider to the right to the Shared position.
  4. If want to start targeting the site list right away, move the Status slider to the right to the Active position.
  5. Provide the names of the URLs that you want the site list to include by uploading a CSV file or typing the names manually.

Note

To upload a list of URLs in CSV format, be sure the list is formatted with one URL per line. You do not have to include “www” when specifying URLs for a site list.

Do one of the following:

  • Drag and drop a CSV file into the drop zone.
  • Upload a list of sites from a CSV file by clicking the Choose file button.
  • Type the site URLs manually. Start typing a URL in the Enter Site URL field and press Return. If DSP recognizes the URL, you see it in the list below. If DSP does not recognize it, type the full URL.
  1. Click Save List.

Edit an App or Site List

After you create an app or site list, you can go back and edit it.

If you edit a shared app/site list, keep in mind the following:

  • Your changes apply to all the line items that target the site list.
  • Turning sharing off for an app/site list is only permitted if no active lines are targeting it.

To edit an app or site list:

  1. On the App and Site Lists page, select the app list or site list you want to edit.
select-app-list

You see the Edit Site List page.

edit-app-site-list-page
  1. On the Edit Site List page, edit the settings you want to change.

Important

If you import new list items, the new items are merged with the existing list (rather than replacing it). Duplicates are removed when you save your edited list.

  1. Click Save List.