Language Targeting¶
This article describes resources that enable you to read and define language targeting.
Overview¶
Target lines based on the language users most frequently view in their browsers. Advertisers can target or exclude specific languages.
The Yahoo DSP supports LANGUAGES targeting for lines serving display and video ads.
Endpoint¶
/traffic/lines/{id}/targeting
A
GETrequest enables you to view languages targeted by the specified line.A
POSTrequest enables you to target languages with the specified line.
Resources¶
The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.
This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the LANGUAGES target type.
The targeting resource is defined by the following LANGUAGES targeting type-specific fields:
Parameter |
Parameter Type |
Description |
Data Type |
Required |
|---|---|---|---|---|
|
path |
Specifies the line ID. |
|
Y |
|
body |
Specifies the languages targeted:
|
|
Y |
|
body |
Specifies an array of targeting types to update, enable, or disable.
To learn more, refer to Targeting Types. |
|
Y |
Note
For a complete list of targeting resource fields, refer to Targeting Object.
Add/Update Language Targeting¶
Add or update language targeting for the specified line.
POST traffic/lines/{id}/targeting/
Parameters¶
The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.
Example Request URL¶
POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/
Example Request Body¶
{
"languages": [
"ENGLISH",
"FRENCH"
],
"types": [
{
"name": "LANGUAGES",
"isTargeted": true
}
]
}
Example Response¶
{
"response": {
"types": [
{
"name": "LANGUAGES",
"isTargeted": true
}
],
"languages": [
"ENGLISH",
"FRENCH"
],
"errors": null,
"timeStamp": "2018-01-12T01:57:40Z"
}
}