Games2Win is a global app game developer and publisher with more than 88 million app downloads. In 2015, Games2Win saw over 1 billion minutes-of-engagement across its entire app portfolio. The company’s most popular app, Parking Frenzy 2.0, gained more than 20 million downloads on iOS & Android and has been rated as one of the top iOS games in the US.
To turn downloads into active users, Games2Win actively works on analyzing and improving game interaction. With over 200 different levels and 16 cars, there are many different ways a user can engage with the Parking Frenzy game. Games2Win discovered that there was a lot of engagement from teenagers playing Parking Frenzy before they take their DMV test in the U.S.
Games2Win instrumented Flurry’s custom events in order to find out which specific actions users perform while playing Parking Frenzy 2.0. That way, they keep track of what people purchase, how they navigate through the app and which levels users play most often. While diving deeper into their analytics, the goal was to identify user segments and actions that could help to increase content consumption and eventually user retention.