Creating Marketing Collateral

This section describes how app designers and developers can create high resolution mockups of bookmark and sidebar states for marketing purposes.

With the ADK, Yahoo has provided the following Photoshop template files for collateral creation:

  • /usr/local/share/YCTV-SIM/doc/collateral/app_sidebar.psd — Photoshop file for blank sidebar
  • /usr/local/share/YCTV-SIM/doc/collateral/bookmark.psd — Photoshop file for blank bookmark

General Guidelines

The following guidelines ensure that consistently high quality collateral is created from these templates:

  • The templates provided use the same metrics and positioning that are consistent across partner devices.
  • The border treatment uses the default appearance. Bevel and graphics treatments can change with each partner's device. Designers should focus on the sidebar inset, which is the area inside the sidebar that is writable by app developers.
  • The focus color uses the default appearance. Focus color can change with each partner's device. For bookmarks, the focus highlight renders behind the logo and the texture of the bookmark placard.
  • The color and relative sizing of the elements in the templates should not be changed.
  • When changing the image size of the templates, always maintain the existing maximum resolution.

Retrieving the Marketing Collateral Templates

You can retrieve the marketing collateral templates from the ADK. First install the ADK Debian software package. Once you have installed the ADK, the marketing collateral templates are located in the /usr/local/share/YCTV-SIM/doc/collateral directory.

cd /usr/local/share/YCTV-SIM/doc/collateral


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