Frequency Capping Targeting¶

This article describes resources that enable you to read and define frequency capping targeting.

Set a limit on how frequently an ad is shown to a user within a specified time frame.

The Yahoo DSP supports FREQUENCY_CAPPING targeting for lines serving display and video ads.

Endpoint¶

/traffic/lines/{id}/targeting

A GET request enables you to view frequency capping targets by the specified line.
A POST request enables you to target frequency capping with the specified line.

Resources¶

The targeting resource is defined by the following FREQUENCY_CAPPING targeting type-specific fields:

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the line ID.	`integer`	Y
`frequencyCapPeriod`	body	Specifies the frequency cap interval. `MINUTES` `HOURLY` `DAILY` `WEEKLY` `UNLIMITED` - No limit to the number of times the ad can be displayed.	`string`	N
`frequencyCapValue`	body	Specifies the number of impressions all for the selected `frequencyCapPeriod`. If `frequencyCapPeriod` selected is: `UNLIMITED` - Do not provide `frequencyCapPeriod` in the payload. `MINUTES` - The maximum time limit allowed for a minute is `5`. `HOURLY` - The maximum time limit allowed for an hour is `10`. `DAILY` - The maximum time limit allowed for a day is `20`. `WEEKLY` - The maximum time limit allowed for a week is `140`. `MONTHLY` - The maximum time limit allowed for a month is `600`.	`string`	N
`serveUnknownUser`	body	Specifies whether the ad is served to known or unknown users: If `true`, serve to unknown users. If `false`, serve to known users only.	`boolean`	N
`enableViewabilityFreqCap`	body	Viewable Frequency ignores frequency limits until the impression is viewable. If `true`, enable viewable frequency. Valid only when `frequencyCapValue` is either `WEEKLY` or `MONTHLY`. If `false`, disable viewable frequency.	`boolean`	N
`types`	body	Specifies an array of targeting types to target. To implement frequency capping, `FREQUENCY_CAPPING` targeting type must be specified. To learn more, refer to Targeting Types.	`array`	Y

Note

For a complete list of targeting resource fields, refer to Targeting Object.

Add/Update Frequency Cap Targeting¶

Add or update frequency capping controls for the specified line.

POST traffic/lines/{id}/targeting/

Parameters¶

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL¶

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body¶

{
  "frequencyCapPeriod": "MONTHLY",
  "frequencyCapValue": 4,
  "serveUnknownUser": true,
  "types": [
    {
      "name": "FREQUENCY_CAPPING",
      "isTargeted": true
    }
  ]
}

Example Response¶

{
  "response": {
    "types": [
      {
        "name": "FREQUENCY_CAPPING",
        "isTargeted": true
      }
    ],
    "frequencyCapPeriod": "MONTHLY",
    "frequencyCapValue": 4,
    "serveUnknownUser": true
  },
  "errors": null,
  "timeStamp": "2019-10-20T04:04:25Z"
}

Additional Resources¶

About Targeting