UK Yahoo! Application Platform Competition

Last week saw the final judging for the UK’s first Yahoo! Application Platform competition, which took place at the beautiful Century Club in London. Over the last couple months, some of the most innovative brands and developers battled it out for a chance to have their app showcased on the Yahoo! UK homepage. There were some fantastic submissions, so a big thank you to everyone who took part! Each app was evaluated for its innovation, engaging user experience, and quick and reliable performance. The illustrious panel of judges included Murad Ahmed from The Times newspaper, and Christian Heilmann, Jennifer Davies, and Oli Van Bilsen from Yahoo!

The evening was the culmination of two months hard graft by developers who worked tirelessly to make sure their app was ready in time. The competition was first announced back in November at a Yahoo! Developer Evening in London, attracting attention from developers across the UK who were keen to get their app hosted on the Yahoo! homepage and tap into our tremendous audience – Yahoo! receives more than 23 million UK visitors a month.

After some deliberation, the panel agreed that Nestoria, a property search engine, deserved to be the winner for creating an app that allows people to search real estate listings from all over the UK in one place. As the celebrations got underway, Nestoria’s Ed Freyfogle had this to say about winning the competition, “We’re absolutely delighted! From the outset, we wanted to create an app that was going to engage Yahoo!’s users and help simplify their online lives. Millions of UK users come to Yahoo! every day, and we are excited for them to discover a new way of searching for properties online.”

For Nestoria, the next steps will be to work closely with the Yahoo! team to get their app hosted on Yahoo!’s homepage and app gallery, and we’re looking forward to working with them! You can see photos of the event on Christian Heilmann’s Flickr page.

The Yahoo! Development Network is keen to continue receiving new apps to excite Yahoo! UK visitors, and offers technical support to help those new to the platform. Learn more about building applications on the Yahoo’s Application Platform (YAP) or follow @ydn on Twitter for all the latest news of contests, events, and new offers for web developers.

Sophie Major
Head of YDN International