Ever wonder what people are saying right now about your company, brand, service, product, etc? Inspired by a recent internal Yahoo! hack, Sideline, is a Twitter app that lets you monitor and search what people are saying about your product in real time. This desktop app allows for the creation, grouping, and auto-execution of advanced search queries against Twitter.
Built on Adobe Air, Sideline can run on Windows, Mac OS X, and Linux operating systems, minimizing the amount of platform specific code that must be written. Oh, and it's open source.
Yahoo! front-end engineer and Sideline creator, Chad Auld, provides us with some of the rationale and logic that went into building the app:
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