Introducing Yahoo! WebPlayer

Today we’re announcing the first beta version of Yahoo! WebPlayer. At its core, Yahoo! WebPlayer is a powerful Web based media player written in HTML and JavaScript. It supports a variety of video and audio media formats and services, for example Yahoo! Video, YouTube, MP3 or WMA. Beyond being a flexible and universal media player, Yahoo! WebPlayer comes with advanced technology that can automatically add relevant video to your Web pages.

Yahoo! WebPlayer

This is how it works - any publisher, blogger or developer can easily add the Yahoo! WebPlayer to their site with just one line of code. After the player is added to a site, when a page loads, the player scans the page contents and adds play buttons next to ‘playable’ items. Playable items could be references to supported media or specific recognized terms, such as movie titles. Once clicked, a play button will open a slick in-page player that will stream all the detected playable items as a unified playlist.

Here are a few examples of playable items Yahoo! WebPlayer currently supports:

  1. To play a YouTube video, just link to the corresponding YouTube page, such as Mike Relm vs. Zoetrope (links to
  2. To play an MP3 file, for example this Awesome Yodel, just link to it ( on the page.
  3. To automatically find and play the most appropriate trailers and clips for a specific movie, just link to the movie’s Yahoo! Movie page, for example TRON: Legacy (links to You don’t need to manually go and search for individual video clips - Yahoo! WebPlayer does that automatically for you.
  4. To automatically find relevant terms such as "Cowboys & Aliens" on a page and make them playable, just enable the “term detection” mode when grabbing the Yahoo! WebPlayer code. In this case, it’s enough to merely mention a quoted movie title, and Yahoo! WebPlayer will do the rest – it will highlight the term, add a play button and then find and play the most appropriate videos for that term.

These are just a few examples – we’ll be adding support for additional media formats, video/audio services and categories (this first release supports movies) in upcoming releases. You can see these examples live on this page.

Yahoo! WebPlayer playing trailers

Yahoo! WebPlayer provides an extremely easy way to add video and audio to Web pages – we take all the complexity out of embedding various media players, supporting different formats, remembering special syntaxes or even having to find relevant videos to go with your content. All you need to do is to link to a piece of media or mention a recognized term and we do the rest automatically, allowing your visitors to conveniently play everything as a playlist right there on your pages. We’ll be using this technology across Yahoo!’s own websites - you can see a live example on this Yahoo! Movies page.

We’ll also be providing a pretty comprehensive API for the Yahoo! WebPlayer that would allow programmatic creation of mashups, mixed-media playlists and much more.

You might be familiar with a popular Yahoo! product called Yahoo! Media Player, which is already being used by thousands of publishers and bloggers to power audio and music experiences on their sites. Yahoo! WebPlayer is actually the next generation of this successful product – we redesigned it from the ground up, added powerful video capabilities and advanced technology for in-text term detection. On the backend, all of this is powered by a flexible platform for retrieving relevant videos for each detected ‘playable’ term.

We’ll be innovating rapidly on Yahoo! WebPlayer, adding many additional features, categories and content partners over the coming months. We encourage you to stay tuned and join our user forum for any future updates or announcements. This product is part of a larger Yahoo! suite of products which will allow publishers to improve user experience and engagement using Yahoo! technologies, tools and content.

Yahoo! WebPlayer beta is available today, for more information visit For additional documentation of how to setup and use Yahoo! WebPlayer, see here: