Inside the Yahoo! Publicis Hackday

Publicis Yahoo! Hackday 2012 logopublicis-blog-321x65

Heads down, fingers tapping, code writing, ideas flowing…

That was the scene at the inaugural Yahoo! Publicis Hackday at the Digitas office in downtown Manhattan last week, sponsored by the Yahoo! Developer Network. The highly competitive 24-hour hack event brought together top talent from Publicis agencies including developers, content strategists, UX, designers and project managers, all using Yahoo! technologies and platforms like YUI, YQL, Flickr and Yahoo! Finance to collaboratively rethink innovative digital ads, concepts, apps and tools for advertisers and consumers.

Innovation is best manufactured in a partnership environment and we believe this joint approach provides creative grounds for digital media and advertising development, engagement and reinvention. We caught up with Andrew Steiger, Digitas vice president & group director, digital experiences and technology, at the event for his thoughts:

“We have a great partnership with Yahoo! to create best-in-class media solutions. The Publicis Yahoo! Hackday allows us to expand our partnership to bring forward broader, deeper solutions that leverage Yahoo!’s hard-core, rock solid technologies. We’re excited to tap into Yahoo!’s powerful platform to bring creative, engaging brand ideas and persistent consumer experiences to our partners.”

Who took home the gold at this hackday? Drum roll please…

Digitas "Team Porkchop"! By using Yahoo! technologies, they came up with the Shop Local Digital Billboard: an interactive media powered Digital Out of Home (DOOH) display that inspires consumers to shop locally and support small businesses. We snapped a picture of the champion hackers, which you can see below. This winning team didn’t leave empty handed – they were rewarded with an all-expense paid trip to CES in Las Vegas in 2013!

Congrats "Team Porkchop" for hacking Shop Local Digital Billboard!

Big thanks to everyone who participated and made Yahoo! Publicis Hackday such a success, especially our panel of amazing judges. They are:

  • Andrew Steiger, Vice President, Group Director, Digital Experiences/ Technology, Digitas
  • Amotz Maimon, Chief Architect, Yahoo!
  • Ray Velez, CTO, Razorfish
  • Todd Hay, Head of Platform Services, Yahoo!
  • Wayne Powers, SVP, Advertising Sales for North America, Yahoo!

Be sure to stay tuned for the next agency hackday coming this fall.