Battelle on developers, neutrality, and Yahoo!

Hope everyone had a chance to check out this article — Is Yahoo Dead? I Don't Think So. Who Else With This Scale Can Be Neutral? — from John Battelle, key personality in the Web 2.0 movement, co-creator of the Web 2.0 conference, Valley innovator, and CEO of Federated Media.

We had a good meeting with John, and it's nice that he has picked up on the same potential we see to transform Yahoo! technology into an open platform that the developer and publisher community can really tap into.

We do think we have something unique to offer, between our amazing audience around the world, great properties, and wealth of data. We’re excited, and we also think we’ve got some technologies that are specifically designed to make it easy for you to get creative and innovative.

Just a few examples to think about before you go read John’s post:

  • YQL: The Yahoo! Query Language lets you query, filter, and join data across any web data source or service on the web.
  • YUI: A library of JavaScript utilities and controls for building richly interactive web applications, using techniques such as DOM Scripting, DHTML, and Ajax. It is available under a BSD license and is free for all uses.
  • OpenID and Social APIs: Users' Yahoo!-wide social identity and relationships like Yahoo! Address Book and Messenger List, accessed with the Profiles and Connections APIs.
  • Geo APIs: Use these APIs to geo-enrich your applications and make the Internet more location-aware, including the new Placefinder API released in June.
  • Fantasy Sports API: Also out in June, the API presents a REST-ful interface to a couple of basic fantasy building blocks: Users, Games, Leagues, Teams, and Players. Available via YQL tables, too.
  • Yahoo! Application Platform (YAP): Yahoo!’s OpenSocial-compliant app canvas that Zynga, among other game developers, will be using to deeply integrate games and apps across Yahoo!.

This is an ongoing process — and we’re always looking for feedback — but we just wanted you to know where our collective heads are at.

Stay tuned for some more news throughout the rest of the year.