85% of all data stored is unstructured and this amount doubles every 3 months; 80% of this data also contains a form of geo term or reference. Geocoding, assigning a longitude and latitude to a geo term will allow you to show a location on a map but it won't enable to determine any further information about a place; its neighbours, parents, children or other relationships. You don't need to geocode, you need to geoparse, using a system that knows that Paris Hilton isn't the Hilton in Paris, that London, Londra and Londres are all the same place and that knows which of the 23 places called London or the 36 places called Paris you mean. Join Gary Gale, as he shows you how to do all of this with Placemaker. (slides)
*Originally recorded on October 10, 2009.
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