Heads down, fingers tapping, code writing, ideas flowing
That was the scene at the inaugural Yahoo! Publicis Hackday at the Digitas office in downtown Manhattan last week, sponsored by the Yahoo! Developer Network. The highly competitive 24-hour hack event brought together top talent from Publicis agencies including developers, content strategists, UX, designers and project managers, all using Yahoo! technologies and platforms like YUI, YQL, Flickr and Yahoo! Finance to collaboratively rethink innovative digital ads, concepts, apps and tools for advertisers and consumers.
Innovation is best manufactured in a partnership environment and we believe this joint approach provides creative grounds for digital media and advertising development, engagement and reinvention. We caught up with Andrew Steiger, Digitas vice president & group director, digital experiences and technology, at the event for his thoughts:
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We have a great partnership with Yahoo! to create best-in-class media