Blog Posts by Shashi Seth

  • Introducing A Collaboration on Structured Data

    Today we’re announcing, a new initiative from Yahoo!, Bing, and Google, to create and support a common set of schemas for structured data markup on web pages.

    With, webmasters and developers can learn about structured data and improve how their sites appear in search results on Bing, Google, and Yahoo!. Information and tips are available on, a one-stop resource for webmasters looking to add markup to make their pages better understood by search engines.

    In 2008, Yahoo! showed its support of structured data through the launch of the SearchMonkey program. Today, we continue our support of the open web. In an effort to delight our users with richer and more useful experiences, we've come together with Bing and Google to support a common set of schemas, just as search engines came together to support sitemaps.

    Today's announcement offers tremendous opportunity for growth. In addition to consolidating the schemas for the vocabularies we already support,

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