Yahoo Agency Hack - IndiaHack days are a tradition at Yahoo! and come in many popular variants. Like Open Hack, which sees huge participation from the developer community in India. This years event in Bangalore drew over 700 developers from 20 Indian states, and surfaced an amazing 171 hacks!
Moving to a different part of the country and a different segment, we recently held Agency Hack at Gurgaon. This was our first-ever hackathon in India open exclusively to advertising agencies.
With digital advertising coming of age in the region, some of the countrys biggest ad agencies like Ogilvy, Webchutney and Digitas were represented at the event. What makes the Agency Hack format unique is that it draws participation not just from developers, but also designers, user-experience specialists, digital strategists, media planners and copy writers. Their combined perspective led to some well-rounded, considered solutions, as teams came up with smart digital hacks andother ideas to solve real-life problems.Read More »from Our First-Ever Agency Hack in India