Yahoo! and social game powerhouse Zynga (maker of hits like Farmville, Mafia Wars, and Zynga Poker) have just announced a platform-level integration with Yahoo!. In particular, Zynga will deeply integrate its apps across Yahoo!, developing code against our Application Platform (YAP), Yahoo! Query Language (YQL), and our Connect program (Sign in through Yahoo! + Yahoo! Social APIs such as Yahoo! Updates). All of this will help to optimize Yahoo!s distribution channels in ways with which other developers can also take advantage.
As part of this initiative, Yahoo! will be developing a new suite of notification channels throughout Yahoo! and continuing to promote developers' distribution of social activities via Yahoo! Updates. Both the Social APIs and YAP will also allow them to easily tap into Yahoo! user identities (including the aggregated identities were enabling across our network), share to Yahoo! Updates, and automatically leverage these new notification channels. (Well beRead More »from Zynga titles to launch on Yahoo!’s developer platforms