Blog Posts by Mark Sordo

  • Mixer – The Data Service that Powers Yahoo! News Activity

    At the F8 developer conference, Yahoo! unveiled a new feature called Yahoo! News Activity. The feature, on Yahoo! News, represents the first rollout of our global social strategy to build on our leadership of deeply personalized content by adding friends to the mix, guiding you to more interesting content as your new ‘social editors’. The world’s most interesting content and editorial is on Yahoo!, achieved through the right mix of editorial insight and personalized algorithms. The deep integration with Facebook offers an immersive social experience on Yahoo! News so people can discover and connect around the news and information they are enjoying on Yahoo! seamlessly through updates on Facebook.


    But what we think is equally exciting is the under-the-hood technology that powers this experience, and makes the deep tech integration with Facebook possible. Our team of leading developers have built Mixer, a complex, and finely-tuned caching scheme that sits on personalization

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