Helping Users Discover Your Application

Helping users find your application can aid in the application's success. Don't assume users will seek out your application. Leverage the Yahoo! network and user Connections to attract users to your application. Design an experience that appeals to users regardless of their level of expertise and let users explore, sample, and share the application with friends. Make sure users can easily identify your application and associate it with your business. The following guidelines can make your application easier to discover and can help increase traffic to your application.

Do's

  • Provide a clear and distinguishable application name, description, and recognizable icons in all sizes.
  • For users that are not signed in to Yahoo!, present the application in a way that encourages them to install your application (example: Flood-it). Consider using preview for this purpose.
  • Publish your application using a business account rather than your personal Yahoo! account to correctly describe your application’s ownership to your users. (Example: Target)
  • Allow users to share your application with their Connections. Also, let them send messages within your application at relevant moments to drive more traffic. (Example: Mafia Wars)
  • Add an "Add to Yahoo!" link to your site to drive traffic to your application from Yahoo!.
  • Highlight your application through your product's existing channels, such as site promotion, emails, and advertising.

Don'ts

  • Don't use your personal Yahoo! account because your application will be attributed accordingly (Example: "by Jane Doe").
  • Don't ignore the potential for converting signed-out users into signed-in users. An undeveloped signed-out state can make your application look broken or unavailable.

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