No, it's not a request for some chemical assistance during a bleak winter.
I'm looking for a case-insensitive match that doesn't require a wild card prefix or suffix. Using something like 'upper(element) = "MATCH TERM"' would fit the bill.
Looks like a valid request. Thanks! We'll certainly evaluate it.
One way to do this today (as you've already guessed) is by using a combination of prefix and suffix. The starts with and endswith matches are case-insensitive in YQL.
CODE
... where title like '%MATCH TERM' and title like 'MATCH TERM%'
-- Nagesh