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8 Million Units? Lots of questions about what that means.

During the March 24 developer webinar on connected TV, Yahoo! prominently announced an install base of 8 million units. That's a nice number, but it doesn't mean much. Here are the questions I think the developer community would like answered (please chime in if you agree):

1. Of the 8 million units in market, what is the distribution by market?
2. For each market, how many of those TVs have been connected at least once?
3. For each market and actually connected TV, how often does the consumer launch a widget? Daily? Weekly?
4. What is the average duration of a session?
5. How many widgets does the average connected user have?
6. What is the most popular category of widget?

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  • QUOTE (Stephen Fishburn @ Mar 25 2011, 07:09 AM) <{POST_SNAPBACK}>
    During the March 24 developer webinar on connected TV, Yahoo! prominently announced an install base of 8 million units. That's a nice number, but it doesn't mean much. Here are the questions I think the developer community would like answered (please chime in if you agree):

    1. Of the 8 million units in market, what is the distribution by market?
    2. For each market, how many of those TVs have been connected at least once?
    3. For each market and actually connected TV, how often does the consumer launch a widget? Daily? Weekly?
    4. What is the average duration of a session?
    5. How many widgets does the average connected user have?
    6. What is the most popular category of widget?


    We think the 8 million units is a pretty darn good number for our devs and means a lot if you look at distribution of other platforms :)Austin
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  • Thanks for the response, Austin. For clarification:

    1. Device by market means geography: in general, North America, Europe, Asia, ROW; in particular, USA, Canada, Germany, etc.
    2. 70% is an extraordinary percentage of consumers with connected TV capabilities connecting. We've seen stats as low as 12% to 14%. Any reason why connection rate is so high for YCTV?
    3. If 90% use it monthly, do you have details on daily and weekly usage? What times of day is best?
    4. With respect to metrics, a lot of us who develop widgets have rolled our own implementation of analytics. The word is Yahoo! is going to integrate analytics as a standard part of the framework, but there was no mention of this feature in the webinar. Is that on the back burner, cancelled, or otherwise?
    5. Understand that number of widgets will vary by device partner. Do you have ranges. Average for the worst? Average for the best?
    6. Weather, VOD, audio, and social media as popular categories makes sense.

    New Question

    7. By the end of 2011, what is the projected install base of YCTV capable devices? By the end of 2012? The number today is 8 million.
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  • Stephen:

    The connected TV marketplace as a whole is growing at approximately 60% year over year (http://iptv.tmcnet.com/news/2011/03/18/5386872.htm)

    To determine how your viewers are interacting with your widget you can install Noble Metrics. Noble Metrics allows you to see how many viewers you had, where they are coming from, customer loyalty, and customer engagement.

    --Noble Metrics
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  • QUOTE (Rich Hubschman @ Mar 28 2011, 01:29 PM) <{POST_SNAPBACK}>
    To determine how your viewers are interacting with your widget you can install Noble Metrics. Noble Metrics allows you to see how many viewers you had, where they are coming from, customer loyalty, and customer engagement.

    --Noble Metrics

    We would be interested to in how you the metrics for measuring loyalty and engagement are established.

    loyalty - each session a user has with the application?
    engagement - tracking each click and the content they are viewing?
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  • In addition to tracking clicks and content viewed, Noble Metrics helps developers to understand customer interaction within their widgets. As an analytics company we are continuously improving our offerings and have trending and forecasting tools in development.

    I'd be happy to invite you to use our platform. I think our analytics will compliment your widget development offerings. We have a developer affiliate program that you may be interested in. Please contact me at info@noblemetrics.com to setup a demo.
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  • QUOTE (Rich Hubschman @ Mar 28 2011, 01:29 PM) <{POST_SNAPBACK}>
    Stephen:

    The connected TV marketplace as a whole is growing at approximately 60% year over year (http://iptv.tmcnet.com/news/2011/03/18/5386872.htm)

    To determine how your viewers are interacting with your widget you can install Noble Metrics. Noble Metrics allows you to see how many viewers you had, where they are coming from, customer loyalty, and customer engagement.

    --Noble Metrics


    Rich << no offense, but I'm not looking for product marketing or biz dev with the question I posed. I know the industry numbers in general. Read my Twitter feed. I post a lot on social-connected-IP-widget-smart TV topics. I also know the numbers for our widgets in particular. Given lack of transparency by Yahoo!, what none of us know are the overall market metrics for Yahoo! Connected TV. I appreciate the numbers Austin offered up, but those numbers are so many standard deviations removed from other take-rate numbers in this space that credulity is strained. In terms of transparency, a great example is this page that Facebook has front and center: http://www.facebook.com/press/info.php?statistics

    Yahoo! won't do this for TV.

    Did you notice that YCTV's VP (Ron) didn't join the developer webinar? Can't get a return phone call from him either after weeks of leaving messages. You'd like to think that developers matter to the platform, but the lack of transparency and openness demonstrates otherwise.

    Not trying to flame Yahoo! with this post. That isn't the goal.. Reason for a post like this is they can do better.

    By the by, does anyone know of a template for widget YCTV UI design that can be plugged into Visio, Omnigraffle, iMockup, or Balsamiq? Probably not, but what the heck. Worth asking.
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