The next phase of development is submitting your production-ready app to the Yahoo! Connected TV Store. When testing is complete, you can publish your app by getting it approved by the Yahoo! Connected TV Store team. The goal of the submission and approval process is to enable an open ecosystem whereby, subject to published approval criteria, apps flow through to the TV Store on deployed devices for consumer availability.
The final QA and approval process does not start until you send the YCTV Acceptance Criteria Form to firstname.lastname@example.org. Prior to submitting the Acceptance Criteria form, you can upload your app to the TV Store as many times as you need for testing purposes. Once uploaded, you can then download your app to specific connected TV devices for specific test-users.
YCTV Acceptance Criteria Form (Microsoft Word): http://developer.yahoo.com/connectedtv/assets/YWE_Acceptance_Criteria.doc
YCTV Acceptance Criteria Form (Rich Text Format): http://developer.yahoo.com/connectedtv/assets/YWE_Acceptance_Criteria.rtf
The app approval process allows app developers to add new apps (and to make updates to existing apps) to deployed devices running the Yahoo! Connected TV Platform.