Chapter 1. Introduction

Thank you for your interest in using this Developer Guide to develop TV Apps for the Yahoo! Connected TV Platform. Traditionally, apps are rich Internet applications that run on the desktop, inside a browser, or inside a mobile device. Through the Yahoo! Connected TV Platform, TV Apps can take advantage of the connectivity, resolution, and computing speed of connected television devices.

TV Apps enable consumers to engage in a variety of experiences, such as watching videos, tracking their favorite stocks or sports teams, interacting with friends, and staying current on news and information. Viewers are able to use TV Apps to deepen their enjoyment of the programming they are watching, discover new content and services, and share their favorites with friends and family. TV Apps can be personalized because they are based upon popular Internet services such as Yahoo! Finance, Yahoo! Flickr, and Yahoo! Sports that viewers have customized for use in their daily lives.

This Developer Guide will allow you to develop TV Apps on connected consumer electronic devices. These connected consumer electronic devices include: Digital TVs, set top boxes, DVD players, BlueRay players, DVRs and other media devices in the home.

The Yahoo! Connected TV Platform allows developers to write apps using JavaScript and XML. Yahoo! also provides consumers with Yahoo!-branded TV Apps that are customized based on its category-leading Internet services.

TV Apps rely on the media player and APIs resident on each consumer electronic device for playing video. You will need to work with partner-specific devices to understand their media player capabilities for video playback.

Regards,

Yahoo! Connected TV team

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