All of us know how painful it is to wait ? waiting in a line, waiting for a table, or waiting for a web page to load? If a business makes its customers wait too long, the customers will often leave and take their business elsewhere.
In our research at Yahoo!, we have found that Web Performance matters a great deal. Fast websites can make the online experience more effective, more enjoyable, and provide a competitive edge. If a web site is perceived as slow, users will often switch to a faster website.
In this screencast, we show you the benefits of the latest release of YSlow that introduces 9 new performance rules and Smush.it, a new tool that optimizes images by smushing them down to a reasonable size.
For a better quality version, higher resolution, click below: