You may have seen todays news announcing the next generation of Yahoo! Mail rolling out a smarter inboxexperience to users. One way to make an inbox smarter: make applications that can work within it, opening up Yahoo! Mail to content and services built outside the Yahoo! network.
Weve talked here before about the Yahoo! Open Strategy (Y!OS), and in October we released the Yahoo! Application Platform (YAP), Yahoo! Social Platform (YSP), and Yahoo! Query Language (YQL), giving developers access to Yahoo!s tools and data to start building applications for Yahoo!s vast audience and the Web beyond.
Today, were extending these technologies to Mail, providing developers with access to our documentation and guidelines for building apps that run on this new canvas. With a highly engaged and active audience of hundreds of millions of users around the world, the opportunity to create innovative applications that drive traffic back to your site and increase user engagement with your services is huge. Because of the sensitivity of the information in peoples inboxes, were adding developers gradually while we refine the application security and privacy protections our Yahoo! Mail users demand.
Our users are looking for applications that help them communicate better and be more productive. The apps in this first release - including Flixster, WordPress, and Xoopit- allow them to share media with their friends and families, enhance their email experience, and to generally get things done. Mail is an essential part of peoples daily lives, and our 275 million users inboxes are already full of contextual information with tons of opportunity to build upon. Its also universally sensitive data. Were taking an incremental approach so we can learn what our users want and what developers need to be successful. Today we've begun by beta-testing select applications in Yahoo! Mail with a limited group of Yahoo! Mail power users in the U.S. In 2009, we plan to extend this functionality more broadly to mail users worldwide.
Theres a long list of areas wed like to open up while were rewiring Yahoo!. As we expand the API list, we will also invite developers to build applications on the all-new Yahoo! Mail gradually and deliberately over 2009. We dont have a wait list in place yet, but stay tuned to this blog for more detailed information in the coming months.
To find out more about application development in Yahoo! Mail, visit the Yahoo! Mail developer pages within YDN . Explore the docs and best practices for developing apps on the all-new Yahoo! Mail. Its never too soon to start coding.
Director, Product Management