Editor's note: This is a guest post from Khris Loux. Khris is co-founder and CEO of Echo, the next-generation commenting system that shares publisher content and aggregates global reactions in real-time.
Yahoo! is the leading login choice of mainstream users on the social web, says Khris Loux, CEO of Echo, a real-time commenting company. Yahoo! accounts for 34% of logins across top sites tracked by Echo, followed by Facebook (25%) and Google Friend Connect (23%).
When added to a site, Echo allows logged-in users to share comments across their social networks. Echo runs on a range of login services, including Yahoo! login, Facebook Connect, Google Friend Connect, Twitter, and OpenID.
Emerging data from use of these new tools indicates that the majority of mainstream audiences hold their affiliation to Yahoo! and Google in high regard. It challenges the notion that to optimize social media connections, publishers need to implement FaceBook Connect or Twitter.
"Yahoo! has driven the greatest number of logins across our top sites — by far," notes Loux. "Multi-platform has been key to our strategy of turning publisher websites into first-class citizens on the social web."
Using Echo, publishers can enable the Yahoo! login on their sites and integrate it with their social features. You paste two lines of HTML code into your page template (or using one of the many plugins), and you get instant login and sharing through the top social networks on the web. For example, major media properties, like Time and Forbes, are now leveraging their visitors' social connections to syndicate content into their linked social networks.
Echo Co-Founder and CEO